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WWD's summit last week talked all things beauty inside and out, including what we consume. Sitting on a panel alongside Shizu Okusa of Apothékary™ and Jen Batchelor of Kin Euphorics, we covered the many ways that the rise of 'California Sober' impacts the way we look and feel, and how we're making our way into the market. "If you were to poll people and ask in what ways could I be more healthy, I bet you most people would have alcohol or something to do with alcohol at the top of their list, including things like sleep and diet. We don't talk enough about how alcohol influences our choices and so I really do think wellness becomes broader and non-alc has to be a part of that conversation." - Jake B. Watch here: What’s New in Wellness: The Rise of “California Sober” listen here: https://lnkd.in/gv4s78im Password: LAB2024

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