Most businesses profess to love their customers. However, only a few have figured out how to transform brand love into advocacy on a consistent and scalable basis. Enter this episode's guests: ⭐ Tejal Parekh, previously of Upside ⭐ Rebecca Stone of Cisco ⭐ Suzanne R. of LBMC In this insightful conversation, these three powerhouse CMOs share their unique approaches to turning satisfied customers into vocal advocates. They dive into the essential elements of building a successful customer advocacy program, from structuring advocacy within the organization to funding and measuring its success. Listen in as they explore the balance between short-term goals and long-term impact, and reveal real-world strategies to elevate customer voices. Whether you're starting from scratch or looking to scale your advocacy efforts, this episode offers invaluable insights for B2B marketers committed to fostering genuine customer loyalty and influence. Listen via the link in the comments.
The importance of the point made by Suzanne about “customer sentiment vs. team member sentiment” cannot be stressed enough. It’s easy to hear what we want to hear.
Thanks for having us on Drew Neisser. Enjoyed the conversation with Suzanne R. and Rebecca Stone!
CEO @ CMO Huddles | Podcast host for B2B CMOs | Flocking Awesome CMO Coach + CMO Community Leader | AdAge CMO columnist | author Renegade Marketing | Penguin-in-Chief
1moListen to the full episode here ➡️ https://bit.ly/3C706lc