Rob Watson’s Post

For media outlets in exile we have five tips in our new Exiled Media Toolkit for you to help grow reader revenue. Read more here:

How to break your own news: Lessons from President Biden. Thanks to Brett Bruen for his insights on this one! Also check out the article to see if you are mentioned...😎

Transparency in media is vital for a well informed society.Share your thoughts on how we can promote media transparency. #motivationmonday #MediaTransparency IMS (International Media Support)

Public Figures' Role in X amidst the Pandemic https://lnkd.in/g5PW_7Z6 Unlike traditional media, where information flows top-down from journalists, social media allows the public to both produce and consume information, leading to a bottom-up spread of news and opinions. During the early stages of the explosive COVID-19 pandemic, social media witnessed an unparalleled explosion of digital discourse since social media messages, especially tweets, can be attributed to various user accounts, including individuals, media outlets, public figures, and even political figures. And then, what are they doing?

📉 Did you know the number of local media publishers in the US has dropped from 9,000 in 2005 to an expected 6,000 by 2024? In 2023, media companies closed at an average rate of 2.5 per week. Local media is disappearing at an alarming rate. Learn why this matters and how you can help. Check out our latest article to understand the importance of local media. https://lnkd.in/gjfrjVSX #SaveLocalNews #SupportLocalMedia

🗞️What does media look like in 2024 and beyond?   Our new Grayling Media trends report reveals a number of key trends and predictions, including a clear shift towards personal connections with trusted voices over mass media content.   Read Grayling’s UK CEO, Heather Blundell op-ed in City AM in the link below 👇, to discover what this means for you and your business.   🔗: https://lnkd.in/epHyRHKv   #GraylingMedia #NewMediaAge

Insight from our CEO, Sam Buchanan - MAICD, JP on how the evolving dynamics within the media landscape have catalysed the growth and success of independent agencies. As the industry continues to transform, the increasingly level playing field offers unprecedented opportunities for indies to thrive, read all about it in this B&T column: https://lnkd.in/giT8DxFp

Is your PR just serving a vanity purpose? If it’s not driving traffic to your website or improving your domain authority it’s not performing as it should be! Our team are experts in creating content that will help Google measure your credibility and earn back-links from authoritive websites with the goal of increased search rankings. You don’t need to be an expert because we already are. Drop us a message to find out more … #seo #offsiteseo #digitalmarketing #contentmarketing #PR

Answer When the Media Knocks! 🚪🎥🎙️ Everyone likes to talk about how to land media gigs, but as a publicist I’ve seen less of a focus on how to respond when opportunities come your way. Even if the fit isn’t perfect or the timing isn’t just right, showing up and sharing your expertise can be a game-changer. 🔑 Embrace every chance to get your message out there – it’s almost always a winning strategy! #mediarelations #media #publicist #pragency #justshowup

[Slides] Moving Beyond Twitter/X and Facebook - Social Media for local news providers This presentation outlines social media habits in the US (and globally) and offers suggestions for how local newsrooms can tap into them. It features key data, user case studies and recommendations for new things to try out. 📲📰📊 The presentation was part of the New York Press Association's 2024 spring conference. https://lnkd.in/g4cK4aMz View: https://lnkd.in/gz4JjN2R Or with the QR code below. #journalism #media #socialmedia #socialnetwork #localnews #digital #digitaltransformation