Dr Peter Vlachos, PhD’s Post

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Principal Lecturer & International Partnerships | Specialist in the Experience Economy | University of Greenwich

Audiences these days certainly do desire 'authenticity'. But to claim that pop stars are more 'authentic' than movie stars, as this article suggests, is rather questionable. One can hardly imagine a more manufactured industry than the pop music business. Performers like Dua Lipa and Taylor Swift are intentionally constructed more as brands than musicians. Of course there are some excellent artists who still put music before image; but sadly, without a big marketing machine behind them, most will never be heard. Our social media image-driven collective fascination with celebrity continues to...fascinate! #entertainmentindustry #marketing #branding #advertising #musicindustry #musicbusiness https://lnkd.in/eha399rU

Taylor Swift: How film stars faded, and pop stars took over the planet

Taylor Swift: How film stars faded, and pop stars took over the planet

bbc.co.uk

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