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This great article by IQVIA highlights how patient support programs (PSPs) in Canada have evolved as a means to generate real-world evidence (RWE) to enhance patient care and accessibility for all stakeholders, including payers, #hcps, and patients. Collecting patient-level data such as patient characteristics, #drug utilization, and certain #clinical outcomes, there is an opportunity to tap into this preexisting wealth of information. With appropriate consent and scientific rigor, #rwe insights can be generated in a timely and cost-effective manner, resulting in improvements in #patientcare and #communications with stakeholders. Link to source in comments 👇 _________________________________ **Hi, I'm Maida, and I help #health, #wellness & #lifesciences organizations and #leaders build compelling brands and implement clinician-guided #b2b content marketing and communication strategies. If this is something that interests you, feel free to DM and say hi! 👋 🙂
It’s great to see how this data can improve patient care and enhance communication with all healthcare stakeholders.Dr. Maida Affan
Thanks for highlighting the importance of leveraging real-world evidence to enhance patient care, Dr. Maida Affan 👍🏽 Your expertise in building compelling brands and implementing effective communication strategies is invaluable in advancing healthcare accessibility and patient outcomes.
Health-tech | Wellness & Life Sciences | Content Marketing & Scientific Communications | B2B Strategy & Consultancy | Building Leadership Brands |
8moSource: https://www.iqvia.com/locations/canada/blogs/2020/11/generating-real-world-evidence-from-patient-support-programs-to-enhance-patient-care