The UK House of Lords’ warning about the potential “irreversible” harm to society and democracy due to market failures in the news industry raises valid concerns about media plurality and Big Tech's influence. However, their proposals to redistribute the revenue pot to legacy media highlight a deeper issue: the failure of traditional news outlets to adapt to the changing landscape of news consumption. The way we consume news has fundamentally transformed. Today’s audiences are drawn to personalised, real-time, and multi-platform experiences driven by algorithms, social sharing, and mobile accessibility. Meanwhile, legacy media continues to rely on outdated business models, struggling to monetise in this ecosystem. Blaming Big Tech for capturing the lion’s share of attention and ad revenues oversimplifies the problem. The reality is that traditional players have often lagged in embracing the innovation and experimentation necessary for survival. Rather than asking for a bigger slice of the pot by legislative mandate, legacy media needs to address critical questions: Are their products optimised for how people consume news today? Have they explored new monetisation opportunities, such as subscription models, memberships, or partnerships that offer real value to consumers? Are they leveraging data-driven insights and AI effectively or merely treating it as an adversary? Big Tech should indeed pay its fair share for the value derived from news content, but that shouldn’t excuse the media’s responsibility to evolve. Regulatory support should focus on fostering innovation and enabling newsrooms to create sustainable models that meet modern demands. In a world where AI and algorithms are redefining access to information, legacy media must become agile, embracing creativity and collaboration. The Lords’ report highlights a challenge—but let’s not mistake propping up the status quo for a solution. The future of journalism lies not in subsidies but in transformation. #NewsInnovation #DigitalTransformation #MediaPlurality
I welcome the UK House of Lords' clear warning that current market failures in the #news industry, caused by #BigTech firms, may quickly lead to “irreversible” harm for our society and #democracy: “There is a realistic possibility of the UK's news environment fracturing irreparably along social, regional and economic lines within the next 5–10 years. The implications for our society and democracy would be grim.” “The consolidation of power among the world’s pre-eminent tech firms is leading to unprecedented influence over the information we see. AI models can already produce passable news summaries and answer politically sensitive questions. These advances are starting to upend news media business models and change the way people find information.” “We have deepening concerns about the implications for media plurality, and the way these developments will compound the shift towards a two tier media environment [where] a growing proportion of society will have limited engagement with professionally produced news, and the gap is widening.” The report’s proposals include: ▶️ 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐀𝐈 – “The Government must update legislation to align incentives between news providers and AI firms and help them strike mutually beneficial deals.” ▶️ 𝐓𝐚𝐤𝐞 𝐁𝐢𝐠 𝐓𝐞𝐜𝐡 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 𝐜𝐨𝐧𝐜𝐞𝐫𝐧𝐬 𝐬𝐞𝐫𝐢𝐨𝐮𝐬𝐥𝐲 – The competition authority “should investigate allegations of anti-competitive practice by Big Tech firms acquiring AI training data”. The media regulator's (Ofcom’s) rules on media plurality “should account for tech firms’ growing influence in their ability to produce news content through generative AI summaries”. ▶️ 𝐁𝐚𝐭𝐭𝐥𝐞 𝐦𝐢𝐬/𝐝𝐢𝐬𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐩𝐫𝐨𝐩𝐨𝐫𝐭𝐢𝐨𝐧𝐚𝐭𝐞𝐥𝐲 – Measures to tackle disinformation should not undermine confidence in free speech or fuel public distrust. “We caution against overreliance on technical fixes (such as labelling and watermarks).” These findings and recommendations matter not just in the UK. #CompetitionMatters #onlineadvertising #mediaplurality
LLB at Università degli Studi di Trento | University of Birmingham Exchange Student | AI and Technology transition enthusiast
3wVery well said. I do wonder whether the risk that media outlets become as divisive as social media in the attempt to outperform them. Yes, I am referring to a notorious ‘news’ channel👀