Dounia Daniels’ Post

The best companies for crafting genuine connections: 1. TOMS 2. Patagonia 3. Zappos Everyone should study their origin stories. Building real connections with your audience is more than just business—it's about creating trust and loyalty. Share your thoughts or experiences below! 😊 #AuthenticConnections #AudienceEngagement #DigitalMarketing #BrandDad #BrandDadSocial #socialmedimarketing #socialmediamarketing💎 #socialmediamarketingutips #socialmediamarketingtraining #socialmediamarketinguk #instaseo #mediamanagement #djmanagement #socialmanagement #socialmediamangement #internetmarketingtips #socialmediagrowthhacks #socialmediagrowthexpert #unsignedsinger #recordlabelsubmissions #jaxmusic #tagadopeartist #datpiffmixtape #indiemusicar

The best companies for crafting genuine connections: 1. TOMS 2. Patagonia 3. Zappos Everyone should study their origin stories. Building real connections with your audience is more than just business—it's about creating trust and loyalty. Share your thoughts or experiences below! 😊 #AuthenticConnections #AudienceEngagement #DigitalMarketing #BrandDad #BrandDadSocial #socialmedimarketing #socialmediamarketing💎 #socialmediamarketingutips #socialmediamarketingtraining #socialmediamarketinguk #instaseo #mediamanagement #djmanagement #socialmanagement #socialmediamangement #internetmarketingtips #socialmediagrowthhacks #socialmediagrowthexpert #unsignedsinger #recordlabelsubmissions #jaxmusic #tagadopeartist #datpiffmixtape #indiemusicar

#SnoopDogg at the #Olympics? It’s not just entertainment—it’s a masterclass in brand marketing. Here’s why his presence is a game-changer: 1. Cultural Relevance: Snoop’s ability to stay relevant across generations and demographics shows the power of aligning your #brand with what’s current. 2. Authentic Storytelling: Snoop brings his authentic self to every platform, making him a trustworthy figure. Brands that embrace authenticity build deeper connections. 3. Cross-Platform Appeal: From music to sports, Snoop’s versatility is a lesson in expanding reach. #Marketers should take note: diversify your presence to reach new audiences. Snoop Dogg isn’t just a rapper—he’s a brand that understands the importance of cultural resonance. What’s your biggest takeaway from Snoop’s Olympic journey? #brandmarketing Photo credit: Odd Andersen/AFP/Getty Images

☀ As consumers embrace outdoor activities with the arrival of warmer weather this spring, now is the ideal time to start targeting these Outdoor Enthusiasts and capitalize on this seasonal trend 🌻. Learn more about our spring audiences 👉  https://lnkd.in/disezRT2 #marketingdata #mailerdata #maileraudiences

In my recent work on product hunting, I have developed and refined several highly effective methods for identifying products with strong conversion potential. These approaches are data-driven, focusing on emerging trends and consumer behavior, enabling the selection of products that resonate with target audiences. By leveraging innovative tools and maintaining a customer-focused approach, I have consistently identified products that not only meet market demand but also drive higher conversion rates. #Ecommerce #ProductResearch #BusinessGrowth #ConversionOptimisation

✨ Authenticity isn’t just a buzzword, it's a marketing imperative. In today’s landscape, consumers are no longer passive audiences. They expect brands to engage with them in real, meaningful ways. Our nationwide network (https://lnkd.in/gVu4cwg8) and approach (https://lnkd.in/guughbdt) bring brands face-to-face with Hispanic consumers where they are most passionate: soccer fields, local events, and community-driven activities. By embedding brands into these authentic settings, we create moments that feel natural and genuine, not forced. This approach is what drives long-term brand loyalty, period. Want to know how this can work for your brand? Let’s discuss! #AuthenticityInMarketing #GrassrootsMarketing #BrandLoyalty #FusionLatina #HispanicConsumerEngagement

The 4 PR/Brand lessons we can learn from the success of the sold out Giuseppe and Mary J. Blige Boot Collection Recently, the iconic Mary J. Blige, a powerhouse in both style and music, collaborated with the global shoe brand Giuseppe Zanotti to unveil a new boot: "The Mary boot". With a price tag exceeding $1200, this collaboration sparked intriguing conversations on social media regarding accessibility for her fans. Despite initial hesitations surrounding the cost, these boots flew off the shelves in no time, establishing themselves as a desired choice among consumers. 🎯 Understand Your Audience: The success of this collection underscores the paramount importance of understanding your target market. By tailoring the campaign to resonate with the tastes and preferences of their audience, the creators ensured maximum impact. These boots were clearly designed with a specific demographic in mind, affectionately dubbed as "the rich aunties". 💡 Dive into Buyer Personas: Delve deep into the intricacies of your audience, from their purchasing behaviors to their preferred online platforms. Comprehensive knowledge of fundamental demographics and economic data serves as the cornerstone for crafting effective marketing strategies. 🚀 Personalized Campaigns: Craft custom-made marketing campaigns that forge genuine connections with your target audience. Mary J. Blige's unveiling of the new boot at the 2024 Strength of a Woman Festival exemplifies this approach. By engaging directly with her fans and offering an exclusive sneak peek, she cultivated excitement and anticipation surrounding the release. 🌐 Partner Power: Forge strategic partnerships with brands that share your target audience. Collaborating with the right brand can amplify your reach and enhance your credibility within the market. Find this valuable? Repost to share with others . And follow The Niche PR Boutique for more. #MaryJBlige #GiuseppeZanotti #PR #SmallBusiness #buyerpersona #nicheaudience #brand

Connecting with Gen Z and Millennial Sport Fans: Strategies That Work 🔗⛳️ For this week's #WednesdayWork, we are exploring the importance of building campaigns to engage fragmented audiences. Looking at the latest findings from the GWI Social Guide to 2024 highlights the differences in behaviour between Gen Z and Millennials. Millennials are 23% more likely than Gen Z to follow magazines and publications they read. On the other hand, Gen Z is 23% more likely to watch influencer videos than Millennials. At Pangaea 13, our approach is all about crafting ideas with multiple touchpoints to engage fans effectively. Take our work for Sky Sports for the Solheim Cup and Ryder Cup. It was a social-first content campaign where we ensured that Sky, creator, and PR channels were seamlessly woven into the creative and therefore the delivery. ✅ Multi-channel delivery  ✅ PR reach in the millions  ✅ Video hosted by ten media outlets  ✅ Over 600k organic views  ✅ Became Sky Sports Golf's most liked post during the Solheim Cup week, only surpassed by Team Europe's winning post Create + Connect = Campaign #SportsMarketing #SocialMedia #GolfMarketing #SportsBiz #DigitalMarketing #GolfSocialMedia #SportsPromotion #GolfBranding #SocialMediaStrategy #GolfCreators

The marketing genius behind Stanley's comeback! We often talk about brand transformations, but Stanley’s story is in a different league. The brand went from being an old-fashioned, utility-focused company to a millennial favourite in just a few years! Here's how they did it: 1. Reinventing the Brand Aesthetic: Stanley's classic thermos look has become a stylish accessory. By leaning into retro vibes and bold colours, they made the “adventure gear” aesthetic cool again. 2. Targeted Product Expansion: The Stanley Quencher, their 40oz tumbler, became a cult product, especially among Gen Z and millennials. With features like easy-to-grip handles and lasting insulation, it’s perfect for anyone on the go. 3. Influencer Partnerships: Collaborating with influencers who aligned with an outdoor, active lifestyle helped Stanley break into a new audience. It’s a win-win that made Stanley a must-have! 4. Building Community: Beyond just selling products, Stanley also focused on building a community of loyal users who share their own “Stanley stories.” This user-generated content (UGC) keeps the brand relevant and relatable. Stanley shows us that rebranding doesn’t mean losing your roots; it means meeting your audience where they are. The results? A 100-year-old brand thriving with modern consumers. #casestudy #marketing #stanleycup #branding

The Demographic labels we put on people, don't capture identity at all I am this... I believe in this... Therefore, I do this... Our identities drives the way we see the world which informs how we behave in the world. This fundamental shift in thinking challenges our traditional conception of segmentation If you were a brand of running shoes who is your ideal audience? The person who likes to run? Or The person who identifies as a runner? The first can be labelled as a demographic whereas the second is part of their identity (who would live, breath running...to which your brand will if adopted become part of them and their community creating brand loyalty) #marketing #Identity #BrandLoyalty #AudienceSegmentation #storytelling