Doug Razzano’s Post

Building a successful go-to-market (GTM) strategy takes much longer than one fiscal quarter! In the North American technology market, consistency and resiliency are crucial. Success hinges on building trust with channel partners who have witnessed many vendors fail to deliver on their initial promises. Achieving success requires time and a steadfast commitment to your value proposition. It will take more than one fiscal quarter, so don’t expect a short-term return on investment. Be prepared to incur losses for up to three years to establish your market position. However, once established, you will have a profitable business with a clear growth trajectory, allowing you to recoup your initial investment quickly. Patience is key! There are ways to shorten the time to profitability. Let’s discuss!

Is Trust enough? The question I ask myself when I consider which technology vendors to partner with. Some may have superior technology but I get more a feeling of trust with others. Trust that they are in synch my aspirations and have my clients and stakeholder interests at heart. Partnerships are rock solid when trust is the foundation and trusted partnerships are more efficient and deliver greater value. Trust trumps tech! #customerexperience #outsourcing #stoneism

Read our latest blog written by Kyle Anixter, IT Director, Curvature Hardware Division, to learn how vendor diversification reduces IT risks. #vendordiversification #supplychainissues #globaleconomy

Is This Business Built for Scale? Before you buy, check if the company has the infrastructure to support growth. Scaling isn’t just about getting more sales; it’s about making sure the business can handle it. Scalability Signals: • Efficient systems: Are there automated processes or is everything done manually? • Strong management team: Can key players handle a bigger operation? • Technology: Is the tech stack up-to-date or ready for an overhaul? Quick task: During due diligence, ask the seller for a breakdown of processes. Look for areas where efficiency can be improved for future growth. #businessscale #businessgrowth #infrastructurecheck #scalingup #efficientsystems #managementteam #technologyupgrade #duediligence #futuregrowth

Great catch up today with two Global CEO's of technology vendors. They won't mind me saying they are not the biggest vendors in the world. But they both have built solid companies based on trust and doing the right thing - and of course selecting the right technology and commercial nous. Nothing excites me more than meeting people who make it happen, who had the courage to take the step, and keeping making it. #stoneism #CEO #Conversationalai #servicestransformation

The work Red Hat is doing with vertical partners is impressive. I've resisted calling every company a "technology" because they employ technology in their operations and processes. Many companies are ranked as technology companies; Uber is in transportation; Tesla is a car manufacturer; Bumble Inc. is a dating app. However, it's increasingly clear that technology will permeate every industry, and making the most of technology will require deeper partnerships and collaboration with non-tech companies. Red Hat's new partnerships with Lloyds Banking Group, Qualcomm, and Renesas Electronics are indicative of this trend. #partnerships #technology #collaboration #verticalintegration https://lnkd.in/eikNXYmz

Technology partnerships make or break businesses. Choosing the right one is critical. Here are 3 ways TBaaS (TechnologyBrokerage-as-a-Service) helps you choose the right tech partners: Access to Expertise: Tap into a vast network of over 300 providers. Tailored Recommendations: Get solutions that fit your business goals, not just trends. Cost Efficiency: Ensure you're getting value at the right price. Making informed decisions with the right partners accelerates growth and innovation. Who’s guiding your tech strategy?

Are you buying the best business tech? There are many reasons you might be buying IT that are not the right fit. Read about common pitfalls. Also, learn strategies to avoid overpaying or buying technology that doesn’t suit your needs for today and tomorrow. #msp #ITpurchases #smartIT #informationtechnology

In the fast-paced world of business technology, finding the perfect solution for your organization can be a daunting task. Working with a trusted technology advisor can be an advantage to many IT leaders.  It's like having a personal guide through the tech jungle, armed with the expertise to match your company with the ideal technology solutions. From thorough market research to a curated selection of options and seamless implementation, TBaaS simplifies the entire process. Partnering with TBaaS Advisors means you're not just choosing technology; you're investing in a service that evolves with your business needs, ensuring that your tech decisions continuously drive your business forward. Embrace the simplicity and strategic advantage of TBaaS - it's a game-changer for any organization ready to enhance its technological capabilities. https://lnkd.in/gwNQm2fz