Believe it or not, Facebook is about more than posting snapshots of your lunch and sharing selfies. No, really. With over 1.79 billion daily active users worldwide, perusing the social network, Facebook also happens to be one of the most powerful marketing tools for businesses. Beyond simply setting up a page and engaging with your clients and prospects, Facebook also offers the option to participate in paid advertising, which is more likely to get your brand in front of the faces of your most valuable audience. Of course, as with everything else, Facebook advertising is somewhat of an art. There’s a right way and a wrong way to do it, and if you’re in the latter category, you’re wasting your hard earned money for nothing. So, without further ado, I present to you “how to advertise on Facebook the right way”....👇