Dom Light’s Post

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Product Manager @ Xero | Growth, Payments, Product

'Experimentation doesn't get easier - it gets faster' This week I was lucky to attend the inaugural APAC Experimentation Summit hosted by Gavin Bryant to learn from industry leaders in the growth and experimentation space - what a great afternoon it was! It was fantastic to hear from experts at REA Group, Atlassian and Air New Zealand on the challenges teams and organisations face when embracing a product experimentation framework. From hashing and randomization to centralised platforms and leveraging GenAI, the depth of discussions was remarkable. The 'hero's journey' keynote from Lukas Vermeer on the overblown concerns of interaction effects was particularly surprising and fascinating. Interactions between two experiments running simultaneously can muddy the waters and complicate results, but with proper design and analysis, their impact is much rarer than I had thought!  Running concurrent experiments is a simple way to increase experimentation velocity, looking forward to diving into this in a practical way at Xero. Thanks for organising Gavin and team, looking forward to the next one! #experimentation

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Justin McKelvey

Building technology that shapes the future | AI | Entrepreneur | Advisor | SaaS | eComm | B2B | B2C

2w

Dom Light, sounds like a dope summit! learning from the pros is always enlightening. what was your biggest takeaway?

Gavin Bryant

Managing Director - First Principles | Experimentation Consultant | Host of Experimentation Masters Podcast | APAC Experimentation Summit

2w

Dom Light glad to hear that you enjoyed the Summit and there were plenty of practical takeaways. Hit me up with any thoughts or suggestions to amp up the event for 2025

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