Daniel Kushner 🐙’s Post

Most Sales Leaders tell their teams to spend 70% of their time on outreach... but it doesn’t book the right calls: -- So, they waste time drafting generic messages. -- Burn out by cold DMing unqualified prospects. -- Try trendy engagement hacks without traction. And wonder, “Why isn’t this driving revenue?” -- Now, their pipeline looks empty. -- Conversations feel forced and unproductive. -- Revenue remains unpredictable. You get some engagement, but because you didn’t: -- Build a clear niche-specific messaging strategy. -- Use tailored scripts to create genuine interest. -- Set up systems to consistently follow up. Your sales process gets low traction (so you pause outreach efforts). -- Your lead flow slows to a crawl. -- Your calendar stays empty. -- Revenue targets remain unmet. -- Confidence in your approach declines. The solution is simple — a proven content and prospecting strategy. The type of strategy where: -- Messaging resonates deeply with your target audience. -- Your LinkedIn profile works to convert for you. -- Cold outreach is structured to warm leads quickly. The type of strategy that won’t waste 70% of your time but: -- Streamlines your prospecting efforts. -- Brings clarity to your offer positioning. -- Consistently fills your pipeline with qualified leads. DM me ALPHA if you're ready to solve “why isn’t my outreach working?”

People ask me all the time, "does targeted outreach REALLY work?" And every time, the answer is YES... BUT only if you have all the pieces aligned and follow an approach that focuses more on building relationships rather than selling. In my experience, you can’t wait for prospects to come to you ready to buy. My company has worked with hundreds of businesses and have executed lead generation and sales development campaigns for companies with different goals in all kinds of industries. All of them can benefit from a proper targeted outreach strategy. Click here to see how our one client was able to generate 200, high-quality leads and 50 sales appointments through a multi-channel approach: https://lnkd.in/gAFQmYjG

Elevating Outreach Strategies: Cold Calling in Today's Sales Landscape ☎️ Is cold calling still a viable approach in today's sales environment? With only a 2% success rate in securing meetings, it's time to rethink our outreach strategies. While traditional cold calling may have its limitations, there's still value in personalized communication. Research shows that 78% of decision-makers have responded positively to cold calls or emails, leading to appointments or event attendance. However, to maximize effectiveness, it's essential to integrate modern techniques. Social selling can enhance sales productivity by 15% and reduce the sales cycle by 20%, while personalized email outreach can increase response rates by up to 50%. The key to success lies in finding the right balance between traditional and modern approaches. By combining the personal touch of cold calling with the scalability of digital strategies, businesses can elevate their outreach efforts and drive meaningful connections with potential clients. How are you adapting your outreach strategies to resonate with today's buyers? Share your insights! #ColdCalling #SalesStrategies #LeadBuds

🌟 Elevating Your Sales Game with Novel Prospecting Strategies 🌟 Ever feel like you’re stuck in a rut with your prospecting efforts? As someone who has transitioned from retail leadership to software sales, I understand that sometimes the traditional methods just don’t cut it anymore. Today, let’s explore some novel strategies to supercharge your prospecting and ensure your pipeline is always brimming with potential clients. 1. Leverage Social Listening Tools 🛠️ Social listening isn’t just for brand managers – it’s a goldmine for sales professionals too. Tools like Hootsuite, Brandwatch, or even LinkedIn’s own search functionalities allow you to monitor conversations around key industry topics. This can help you identify pain points and hot leads who are already talking about problems you can solve. Instead of cold outreach, you can jump into these conversations with valuable insights and solutions. 2. Host Educational Webinars 🎓 Move beyond the typical sales demos and host webinars that provide genuine value. Think “How to” sessions, industry insights, or panel discussions featuring thought leaders. These not only position you as an authority in your field but also attract prospects who are genuinely interested in what you have to offer. Plus, they give you an excuse to follow up with attendees after the event. 3. Personalize Your Outreach with Video Messages 📹 Stand out in a crowded inbox by sending personalized video messages instead of standard emails. Tools like Vidyard or Loom allow you to record short, engaging videos that address your prospect’s specific needs and challenges. A personalized video shows effort and can build rapport much quicker than text alone. Remember to keep it concise and end with a compelling call to action. 4. Engage in Niche Online Communities 🌐 Platforms like Reddit, specialized Facebook groups, and industry forums are teeming with potential leads. Engaging authentically in these communities by offering advice and participating in discussions can establish you as a trusted resource. Over time, this can naturally lead to opportunities to introduce your product or service without seeming pushy. 5. Develop a Strong Referral Program 🤝 Happy customers are your best advocates. Implement a referral program that rewards both the referrer and the new client. Not only does this incentivize existing customers to spread the word, but it also provides a warm introduction, which can be much more effective than cold outreach. #SalesProspecting #SalesSuccess #TechSales #InnovativeStrategies #ProfessionalDevelopment

Effective Methods for B2B Customer Outreach Craft Engaging Cold Emails: Personalize your emails to show that you understand the prospect’s business and can address their specific needs. Strategic LinkedIn Messaging: Use LinkedIn to connect with prospects by sharing insightful content and engaging in meaningful conversations. Content Marketing: Develop valuable content that addresses common industry challenges and positions your company as a thought leader. Webinars and Online Events: Host informative webinars and online events to demonstrate your expertise and engage with potential customers. Targeted Email Campaigns: Implement targeted email marketing campaigns that resonate with your audience and prompt them to take action. Networking at Industry Events: Attend trade shows and industry events to network and build relationships with potential clients. Cold or Warm Calling: Get on the phone to establish a direct line of communication and personalize the sales experience. By integrating these methods into your outreach strategy, you can enhance your B2B sales efforts and foster lasting business relationships.

I spent weeks analyzing competitors, thinking it would give me an edge in sales. You tell me if it worked... Here’s what their LinkedIn strategies looked like: - Optimized profiles with clear CTAs - Posting regularly to engage their audience - Strategic connection requests with decision-makers - Personalized DMs to book discovery calls - Showcasing results to build authority Sounds simple, right? At first, I thought, "This can't be it—where’s the magic trick?" But I was wrong. Here’s what I realized: The strategy isn’t the secret. What actually worked was diving deeper and refining: - My Unique Positioning: What makes me stand out? - My Messaging: Speaking directly to my ideal clients’ pain points. - My Offer: Aligning solutions with their goals. - My Process: Ensuring every touchpoint built trust. Competitor analysis wasn’t about copying; it was about learning the fundamentals and then tailoring them to fit my brand. The truth? - It’s not the “shiny” strategy that drives results. - It’s mastering the basics and staying consistent. If your LinkedIn sales aren’t where you want them to be, start with the fundamentals: - Clarity on your audience. - Consistency in your content and outreach. - Confidence in your value. What’s one lesson you’ve learned from analyzing competitors? Drop it below 👇

I may not be in sales, but I've learned a thing or two from my fellow sales folks .. 👉 Show up authentically online. Have an updated professional title, bio, and profile picture. When searching your name on LinkedIn, this is someone's first impression of you! 👉 Join conversations. Start interacting with your audience on LinkedIn! Search for relevant industry topics, comment on active discussions, or get collaborating by tagging others. 👉 Use social engagement data (likes, comments, shares) to understand your prospect's interests. You can start by going through your personal or company posts on social media and paying attention to prospect interactions. You can use this to strike up a relevant conversation with them. For more tips on using social media for sales executives, check out the article below ⤵️ #SocialSelling #B2BSales

Embark on the 'Social Selling: The Ectoplasm of Engagement' journey, inspired by the proactive spirit of the Ghostbusters! 🚫👻 Imagine navigating through the digital realms of LinkedIn with the same enthusiasm and dedication. This isn't about zapping your prospects with hard sales tactics, but about engaging them with the finesse and friendly approach of our favorite paranormal eliminators. Here's your toolkit for reconnecting with those ghosted leads: 1. Initiate Contact Like a Pro: Just as the Ghostbusters would use their P.K.E. Meters to find spectral activity, scan through your prospects’ LinkedIn activity. Did they share an industry article or company update? Engage with thoughtful comments or congratulations. This is your version of a friendly "hello" from the other side. 2. Switch Communication Streams: If your emails are disappearing into a black hole, switch to LinkedIn messages. Think of it as changing from your Proton Pack to the Ghost Trap — a different method might just capture their attention without the mess. 3. Provide Valuable Insights: Share resources relevant to their challenges, much like how the Ghostbusters would share their ghostly findings. Demonstrating your understanding of their industry's haunts shows you're not just there to sell, but to be a valuable ally in their ghost-free journey. Discover more phantom-fighting strategies in our latest newsletter. Check it out now for more insights! https://lnkd.in/gUna_jbE Remember, in the universe of sales, a friendly and informed approach can turn ghosted prospects into grateful allies. Let’s channel our inner Ghostbusters and turn silence into engagement, one spectral lead at a time. #socialselling #ghostbustersguide #engagementstrategies #b2b #b2bsales

"Parallel Dialing doesn't lead to strategic outreach"- seen this floating around LinkedIn. Here's our take on it ⬇ While the goal of a parallel dialer is to achieve maximum dialing efficiency, its success depends on how you use it. If you have a high Total Addressable Market (TAM) your strategy involves contacting a high volume of prospects efficiently. You need lots of conversations and meetings, and relevance is more important than deep personalization. This means you need to do 150-400 dials per day. Doing this with traditional hard phones or click to call dialers can take you days if not a week. It's like trying to win a marathon wearing lead shoes. With a parallel dialer, you can make a higher far higher volume of dials per hour and quickly get into 7-11 conversations everyday. (Multiple sales reps using Klenty's Parallel Dialer achieve this in a single dialing session, btw). By making high-volume dials, you can uncover any interest or intent, then collect the engaged accounts and use the saved time for thorough research and personalization. With the time you save, you can delve deeper. Dive into the interested accounts’ LinkedIn, scour their websites, dissect their earnings calls, stay updated with Google News on what they’re up to, review conversation history, multi-thread high and wide, and utilize data tools to uncover new personalization points. At the end of the day, the Parallel Dialer is simply a tool that: 1) completely eliminates non-selling dialing work 2) helps you quickly qualify and disqualify tons of prospects through more connects 3) brings to life the oldest promise in sales engagement- delivering the right message to the right prospect at the right stage of awareness/intent. When used as a force multiplier, have you considered that the Parallel Dialer might just be THE most strategic sales tool in your cold calling arsenal? Learn about Klenty's Parallel Dialer in the first comment. #sales #b2bsales #salesprospecting #coldcalling #outboundsales #salesmanagement #SDR #salesengagement #salesdevelopment #salesdialer #businessdevelopment