Djanour S.’s Post

The first to do it, Yup...we don't shake things for nothing✨🔥😉 All agencies have those ‘ideas that got away’ – whether they weren’t chosen or you had an idea but no home for it. We decided to do something about it. Welcome to SHOOK is having a bit of Black Friday fun, a sale of ideas. Check out our SHOOKSHOP to find out more. But first, let me tell you about my favourite idea on sale is: Lady Garden - Insight: 50% of women have an imbalance in their vaginal microbiome (VMB) but it’s not something we know or talk about. Idea: Lady Garden, bouquets for your bush. A pop-up vagina flora-ist, with bouquets inspired by the VMB, to help kickstart conversations and smash those foo-foo taboos. Give your vagina her flowers! Possible hook: 23 April, is apparently Vagina Day. Who are we to argue? Sounds like the sales idea ever! check out the comment section for more information😉

Black Friday’s relevance is at risk. As Ben Shaw, CSO at MullenLowe, says "The reality is that people are getting more of an understanding that Black Friday is a marketing event rather than a consumer event. But in the wake of this, more beauty brands have been tapping into new alternative 'Friday' marketing events to "cut through the noise" of Black Friday." 📎 Link for the full article in the comments

On Black Friday the temptation is to focus solely on sales and discounts. 🛍️🌍   A Forbes 2023 report suggests that global Black Friday sales could exceed $9 billion, offering companies a prime opportunity to boost revenue. However, today’s consumers are looking for more than just discounts—they’re seeking brands that strike a balance between profitability and sustainability. With 45% of consumers actively seeking eco-friendly brands, and nearly 60% of Gen Z willing to pay more for sustainable products, the demand for responsible business practices is growing. Porsche Consulting has identified a smarter, more sustainable approach to meet this shift in consumer expectations:   Eco-Friendly Products: Highlight sustainable items in your offers – whether they are eco-certified, energy efficient, refurbished products or made from recycled materials.   Sustainable Loyalty Programs: Provide service packages that foster long-term customer loyalty while promoting sustainability and the circular economy.   Mindful Discounts: Promote value-driven sales that encourage long-term, thoughtful purchases over impulse buys.   Sustainable Packaging: Offer options for recyclable or biodegradable packaging for your Black Friday shipments.   Donate & Give Back: Consider donating a percentage of your sales to environmental or community-focused initiatives.   🌱 Let’s make this Black Friday a win for business and sustainability! #BlackFriday #SustainableSales #EcoFriendlyShopping #Consulting

Black Friday is much more than just a day of discounts; it’s a strategic choice that can shape the future of your business 🌱 In our recent webinar, me and Nathan Lomax explored several key aspects of this event—from revenue vs. profit considerations 💸 to the importance of sustainability 🌍 and opportunities for ethical contributions ❤️ I’ve gathered a few takeaways that might inspire you to rethink Black Friday as not only a time to boost sales but also a chance to build lasting relationships and create a positive impact for your brand. If you’d like to rewatch the webinar, you can find it here: https://lnkd.in/d57_9fyX Again, a HUUUUUUGEEEE thank you to Nathan for his invaluable insights! 🙌 #Shoppy #Shopify #BlackFridayStrategy #SustainableBusiness #EcommerceGrowth #BrandBuilding #LongTermSuccess

With Black Friday coming up, I have been reflecting especially on how big marketing events are so often a huge missed opportunity in the corporate and commercial spaces to get sustainability messaging out there. Whether it's Black Friday or Cyber Monday, or more universal events like Christmas, End-of-Season and EOFY, we so rarely hear about brands' green investments and credentials. This isn't just true in retail but across business, including in B2B. In the past, we have seen sustainability-focused brands actually get on board with a "boycott Black Friday" mindset - but opting out completely doesn't have to be the only way, and actually, this can create further missed opportunity as the space created by your brand's silence will quickly be filled by other companies' noisy, materialistic marketing campaigns. Instead, ask: - How can our brand authentically approach Black Friday (or any other marketing event)? - How can we use our messaging and tactics during this time to keep our audiences thinking about the issues we raise long after the event is over? - Is there something meaningful we can do to really shift consumer behaviour - beyond the common moves like planting a tree for the number of a certain item sold, can we dig deeper, for example, offering great deals on sustainable products/services that encourage people to try them for the first time, or instead of spinning the wheel for a discount code, could audiences have to get a sustainability fact right first? These are just a couple of general ideas - what really matters is a conscious shift to create lasting change that offers value beyond the sales and marketing event itself. #BlackFriday #sustainability #sustainabilitymarketing

Did you know 80% of Black Friday purchases end up in landfills, incinerators, or low-quality recycling 🛒 Our top three tips to shop smarter this season are: 📅 Support companies on Small Business Saturday (Taking the focus away from advantaged global corporations) ♻️ Look out for brands with eco-friendly practices (PANGAIA are an example with their focus on promoting their Tomorrow Tree Fund to encourage sales) ⏳ Invest in quality items that you'll use long-term (Ultimately the durability of these will provide a good ROI!) Read our full guide to sustainable Black Friday shopping 📖 https://lnkd.in/e22KFFyW

Black Friday is always a hot topic at SCHMACK, and this year was no exception. Like many of you, we received countless emails with offers during this busy shopping period. Some were better than others.📩🤔 As a team passionate about marketing, we love reflecting on what works and what doesn’t in Black Friday campaigns. In this post, we’re sharing the SCHMACK team’s thoughts on some of the offers we received via email. From brilliant strategies to common pitfalls, we’ve gathered insights to inspire and spark discussions.💬✨ What’s your take on this year’s Black Friday marketing? Share your thoughts below! #BlackFridayMarketing Rituals CAIA Cosmetics BSTN Store GmbH SillySanta

🌿 𝗙𝗼𝗿𝗴𝗲𝘁 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆, 𝗰𝗵𝗼𝗼𝘀𝗲 𝗹𝗮𝘀𝘁𝗶𝗻𝗴 𝗯𝗲𝗮𝘂𝘁𝘆 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 💐 At Bloom & Wolf, we don’t believe in fleeting discounts or the pressure to buy more. Instead, we focus on timeless, sustainable solutions that bring beauty and value to your life—and the planet. While others rush to slash prices and fuel overconsumption, we offer an alternative. No big discounts on Black Friday, but instead save money in the long term with silk bouquets that last practically a lifetime. No need to follow the frenzy of buying more when you can invest in elegance that stays vibrant year after year. No pesticides, no waste—just sustainable beauty that makes a lasting impact. And even if you love variety, we’ve got you covered with our bouquet rental service. Refresh your space with a new arrangement every month, knowing that the bouquets you return are carefully restored and reused. It’s the perfect way to keep things fresh without the cycle of overconsumption. Still feeling the itch for a discount anyway? Don’t worry, if you sign up for our newsletter, you can enjoy €10 off as a new customer—any time of the year. It’s our way of welcoming you into the Bloom & Wolf family and helping you make the sustainable choice (with a little savings on the side). This Black Friday, skip the chaos. Choose beauty that lasts, for you and for the world 🌍 #BlackFriday #NoBlackFriday #GreenFriday

B Lab Benelux and Sumthing are flipping Black Friday on its head this year. How? Instead of using this day to add more stuff to the planet, we’re creating a movement to take stuff out of it 🌍✨—plastic, to be exact. 👈 And guess what: our partner Plastic Fischer GmbH just confirmed they’re jumping on board by DOUBLING the impact generated! That means that for every € support, not 1, but 2KG of plastic will be removed from the environment. 💪♻️. Big shoutout to Karsten Hirsch and his team 🙌 Brands like Dille & Kamille, BOSKA Food Tools, BY-BAR, and MOYU are already taking part, proving that business can be a force for good. Now the big question is... 🔥 Who’s next? 🔥 Let’s make this the day we give the planet a break. Join us, and together, we’ll turn Black Friday green 🌱💚. More info here 👉 https://lnkd.in/ehfYqA7t #blackfriday #dosumthing #plasticremoval

It's Black Friday: Should my business participate? 👀 "My name is Jacob, and I run a webshop. Recently, I've felt the pressure from platforms like Temu and Amazon, which offer cheap goods and free delivery. I have built my brand around trustworthiness and good service, but I can feel that it's not always enough. How can my small webshop survive in a world where ultra-cheap platforms dominate the market?" In this week's episode of Karriereklubben, produced in collaboration with DI - Dansk Industri, we focus on how e-commerce businesses can navigate both the Black Friday period and the challenges of greenwashing. DI e-commerce released an analysis in August on Danish shopping habits, showing that the Chinese webshop Temu, despite extensive criticism, is rapidly gaining ground in Denmark and now ranks second on the top 10 list of Danes' favorite webshops. This development directly relates to Jacob's frustration. 👉 Read the analysis here: https://lnkd.in/djt5W564 Listen to the podcast to get answers to this and two other dilemmas. The answers will be provided by a skilled panel consisting of Djanour S., founder of DivisionDigital, Mikkel Olesen Bjerg, co-founder of The Marketing Guy, and Mie Bilberg, DI’s expert in digital strategies and trends. As always, your host is Caroline Rossmeisl🔥 Listen to the podcast on Spotify and Podimo 🎧