Disha Chhugani’s Post

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Senior Audit Associate at PwC l ICAEW Top 100 l Accounting & Business Graduate

Apple’s new AI and more…. While everyone has been focused on Apple’s new iOS 18 and partnership with OpenAI, Apple has also partnered with loss-making firm Affirm for Buy now, Pay later purchases (BNPL). While Apple once again became the world's most valuable company on 12th June 2024 with its shares jumping nearly 4%, Affirm’s shares were up more than 11%. While this partnership might not be the talk of the talk in relation to Apple, for an unprofitable firm like Affirm it’s a really big deal! Who is Affirm? Affirm Holdings is an American fintech company founded by PayPal co-founder Max Levchin in 2012. They generate their revenue in two ways: charging interest on certain loans and collecting merchant fees, where businesses pay a commission for the service. Since 2019, the company has achieved only a single profitable quarter. This reflects how sustainable profitability has been a far cry for Affirm. A partnership with Apple, the world's most valuable company at the moment might change this! This BNPL option however will be available to only Apple Pay users across the US for now. Picture credits: MSN #Apple #AI #Affirm #Tech #BNPL #OpenAI

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