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𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩: 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐌𝐨𝐛𝐢𝐥𝐞 𝐆𝐚𝐦𝐞 𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 & 𝐀𝐈-𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐔𝐬𝐞𝐫 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 This July, Yandex Ads – the leading monetization and advertising platform in Russia – brings a workshop on the topic: Maximizing Mobile Game Monetization Revenue & AI-powered User Insights. At this event, you will have the opportunity to gain a deeper understanding of how to attract and analyze user behavior in the Russian and East Asian markets, as well as discover ways to optimize revenue for your product. Details: ⏰ Time: 04/07/2024 | 2:00 PM - 4:30 PM (GMT +7). 📌 Location: Charlotte Room, Lotte Hotel Hanoi, 54 Lieu Giai Street, Cong Vi, Ba Dinh, Hanoi. 👉 Registration link: https://lnkd.in/g48zDv3S Topics to be shared at the workshop: - Optimizing Advertising Campaigns: Discover how to use AppMetrica's AI prediction tools to analyze and attract users. - Market Potential Exploitation: Information on game market data in Russian-speaking countries and how to leverage it to optimize revenue. - Simple and Effective Monetization Management with Easy Monetization. - Discussion and Experience Sharing: Hear valuable insights from representatives of three game studios: Bravestars Games, Indiez, and Hala Games. #Yandex #GameGeek

Are you one of the advertisers who rely on early signals (e.g., events within the first 24 hours) such as "purchase" to optimize campaigns? 🤔 Have you had challenges scaling your campaigns with the early signals, missing on whales? 👎 💡 We got your back! Start using AppNava’s Custom Event Optimization to feed the networks with pLTV values, focusing on long-term & high-value users. Visit our latest blog post to learn how AppNava’s pLTV methodology can help you acquire the right users on major networks like Meta, Google & Tiktok! https://lnkd.in/dzUhb4Tz Contact AppNava Team to get started: https://lnkd.in/d9ZqWYpB #pLTV #customeventoptimization #meta #tiktok #google #appeventoptimization

Before heading into the weekend, here’s what’s "Top of Mind" for me this week in industry news:    Read: Content creators like MrBeast are using connected TV to expand their audience and uncover a new monetization channel. While viewership and ad revenue are expected to grow, the true benefit for creators may lie in the exposure of CTV placement. https://lnkd.in/eQSuVYNx   Think: Photo-sharing app Lapse wants users to trade real-time photo editing for living in the moment. Its latest funding proves that delayed gratification and embracing imperfection are resonating, especially among younger consumers. https://lnkd.in/eAujyBXW   Know: AI’s rapid evolution continues with Google’s “Genie,” which is poised to change the gaming industry with its ability to create virtual, ready-to-play worlds. Though it increases accessibility, the technology raises a fair share of skepticism around the future of game marketplaces. https://lnkd.in/e7r3F999

Have you heard about Meta rolling out a “Less Personalised Ads” option for EU users? 🤔 Here's what we know about these new updates amidst Meta's current back-and-forth with the European Commission, and how this might (or might not) affect UK advertisers. To find out more about why the changes are being implemented, and the new unskippable "ad breaks" feature within this optional mode, check out our blog at the link in comments 👇 #ArkeAgency #MarketingNews #MetaUpdates #MarketingAgency #EuropeMarketing #UKMarketing

Ever noticed how "free" online experiences aren't really free? 🧐 Meta's latest 'pay or consent' model has caused quite the stir in the EU, speaking volumes about the value of our personal data. 💼💻 The EU's Digital Markets Acts (DMA) aims to ensure our choices online are fair and not forced, especially when it comes to personal data. They believe an alternative, less personalised service should be available for those who say 'no thanks' to data sharing for targeted ads. 🛑 What's your take on Meta's 'pay or consent' model? Drop a comment below! #DataPrivacy #DigitalMarketsAct

Companies come to U of Digital when: +Their people need to learn about new domains (e.g. CTV, identity, data clean rooms, commerce media) because of new product launches / pivots (TripleLift, AppsFlyer) +Their people need to evolve from traditional media to digital media (Nielsen, Cadent, FreeWheel) +Their people need to shine extra bright because their product is a commodity (will not name names) +Their people need to be on the cutting-edge of rapid industry developments to stay ahead of fierce competition (Yahoo, MiQ, Quantcast) +Their people need to sell to new personas (Pinterest, StackAdapt) +They want to bring the best people in the business to their customers Which of these are you facing? Let's talk about it. #EnablementSolvesBusinessProblems

Does the European Commission's Meta decision prove that the Commission is following the Turkish Competition Authority? Joking aside, it seems very similar to the Trendyol decision, which was Turkey's first self-preferencing case. Unlike Trendyol, however, it appears that Meta has not proposed commitments. In this case, we can eagerly await the reasoning particularly in terms of the the theory of harm and market foreclosure effects. https://lnkd.in/dYK5Fkm4

🔔 New updates under the Digital Markets Act 🔔 Today, we sent preliminary findings under the DMA to Meta on the case opened in March 2024. In our preliminary findings, we found that Meta’s “pay or consent” advertising model fails to comply with the DMA. This binary choice forces users to consent to the combination of their personal data and fails to provide them a less personalised but equivalent version of Meta’s social networks. To ensure compliance with the DMA, users who do not consent should still get access to an equivalent service which uses less of their personal data, in this case for the personalisation of advertising. Read more: https://europa.eu/!QdXpMc EU Competition Policy #DigitalMarketsAct #DMA #DigitalEU

Google published a structured data case study of Vidio, one of Indonesia's largest OTT platforms. The study showcased how Vidio increased video impressions by approximately  ~3x and video clicks on Google Search by close to 2x within a year. Key Takeaways: >> CDN uses stable URLs for each video. >> Implementing The Correct Structured Data >> More Visibility #schema #googlesearch #traffic

Ever noticed how "free" online experiences aren't really free? 🧐 Meta's latest 'pay or consent' model has caused quite the stir in the EU, speaking volumes about the value of our personal data. 💼💻 The EU's Digital Markets Acts (DMA) aims to ensure our choices online are fair and not forced, especially when it comes to personal data. They believe an alternative, less personalised service should be available for those who say 'no thanks' to data sharing for targeted ads. 🛑 What's your take on Meta's 'pay or consent' model? Drop a comment below! #DataPrivacy #DigitalMarketsAct