Nurlan Urazbaev’s Post

ICYMI: OOH ad spend in Ireland grows 26% in H1 2024, DOOH the main driver (Adworld): The latest expenditure results from the Outdoor Media Association shows that a major driver behind this growth is the consistent investment in Digital Out-of-Home (DOOH) advertising. Media owners’ investments in expanding DOOH formats across multiple environments have further fuelled this trend. Additionally, transport and small format OOH advertising also experienced notable increases, with transport growing […] #DOOH #digitalbillboards #digitalsignage

FYI: OOH ad spend in Ireland grows 26% in H1 2024, DOOH the main driver (Adworld): The latest expenditure results from the Outdoor Media Association shows that a major driver behind this growth is the consistent investment in Digital Out-of-Home (DOOH) advertising. Media owners’ investments in expanding DOOH formats across multiple environments have further fuelled this trend. Additionally, transport and small format OOH advertising also experienced notable increases, with transport growing […] #DOOH #digitalbillboards #digitalsignage

FYI: OOH ad spend in Ireland grows 26% in H1 2024, DOOH the main driver (Adworld): The latest expenditure results from the Outdoor Media Association shows that a major driver behind this growth is the consistent investment in Digital Out-of-Home (DOOH) advertising. Media owners’ investments in expanding DOOH formats across multiple environments have further fuelled this trend. Additionally, transport and small format OOH advertising also experienced notable increases, with transport growing […] #DOOH #digitalbillboards #digitalsignage

OOH ad spend in Ireland grows 26% in H1 2024, DOOH the main driver (Adworld): The latest expenditure results from the Outdoor Media Association shows that a major driver behind this growth is the consistent investment in Digital Out-of-Home (DOOH) advertising. Media owners’ investments in expanding DOOH formats across multiple environments have further fuelled this trend. Additionally, transport and small format OOH advertising also experienced notable increases, with transport growing […] #DOOH #digitalbillboards #digitalsignage

OOH ad spend in Ireland grows 26% in H1 2024, DOOH the main driver (Adworld): The latest expenditure results from the Outdoor Media Association shows that a major driver behind this growth is the consistent investment in Digital Out-of-Home (DOOH) advertising. Media owners’ investments in expanding DOOH formats across multiple environments have further fuelled this trend. Additionally, transport and small format OOH advertising also experienced notable increases, with transport growing […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Total OOH ad spending in the US will surpass $10 billion for the first time in 2027, on moderate growth (eMarketer): by Yoram Wurmser. OOH ad spending has recovered from the pandemic and will continue to grow steadily. OOH ad spending hit a new high in 2023 for the first time since the pandemic. The channel doesn’t have the flashy double-digit growth rates of many digital media formats, but it will continue to grow at steady […] #DOOH #digitalbillboards #digitalsignage

FYI: Total OOH ad spending in the US will surpass $10 billion for the first time in 2027, on moderate growth (eMarketer): by Yoram Wurmser. OOH ad spending has recovered from the pandemic and will continue to grow steadily. OOH ad spending hit a new high in 2023 for the first time since the pandemic. The channel doesn’t have the flashy double-digit growth rates of many digital media formats, but it will continue to grow at steady […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Total OOH ad spending in the US will surpass $10 billion for the first time in 2027, on moderate growth (eMarketer): by Yoram Wurmser. OOH ad spending has recovered from the pandemic and will continue to grow steadily. OOH ad spending hit a new high in 2023 for the first time since the pandemic. The channel doesn’t have the flashy double-digit growth rates of many digital media formats, but it will continue to grow at steady […] #DOOH #digitalbillboards #digitalsignage

FYI: Total OOH ad spending in the US will surpass $10 billion for the first time in 2027, on moderate growth (eMarketer): by Yoram Wurmser. OOH ad spending has recovered from the pandemic and will continue to grow steadily. OOH ad spending hit a new high in 2023 for the first time since the pandemic. The channel doesn’t have the flashy double-digit growth rates of many digital media formats, but it will continue to grow at steady […] #DOOH #digitalbillboards #digitalsignage

FYI: UK OOH trade body Outsmart says OOH is the most sustainable advertising medium: KPMG’s research found that out of all the media measured (Online, TV, Radio, Print and Email), the OOH industry produces the least amount of carbon emissions per impression. OOH represents 3.3% of the UK’s total advertising power consumption, and just 0.067% of all the power consumption in the UK. This means that OOH advertising’s power […] #DOOH #digitalbillboards #digitalsignage