Durga Bhavani Veeramallu’s Post

Your conversion actions are so much more than just another way to measure campaign performance. Your conversion actions are an integral part of your ads. They need to be strategised.  They need to be tested.  They need to be optimised. Why? Because Google wants to keep YOU advertising on their platform, and that only happens, when you’re getting (the right) conversions. Before the conversion takes place, your action tells Google what you want your customer to do. When the conversion happens, your action tells you how much the conversion was worth, and how it was attributed. After the conversion, your action reinforces who your ideal audience is, guiding the algorithm to show your ads to more people like them. All those things are powerful levers you can pull to get a better result for your clients. I know the easiest way to set up conversions is a quick GA4 import (or to not set them up at all), but that’s not enough. Don’t take these shortcuts when you’re setting up conversion actions for your clients. Set them up properly. #googleads #adwords #googleadwords #adexpert #marketing #mediabuyer #marketingexpert #digitalmarketing

27% More Conversions with the Ads Power Pair: PMax + Search(Disclaimer🧩) The Ads Power Pair combines the best of both worlds: Performance Max (PMax) and Search campaigns. Let’s break it down: Performance Max (PMax): This campaign type is your secret weapon. It spans across Google channels—Search, YouTube, Display, Discover, Gmail, and Maps. PMax leverages AI to analyze landing pages, identify converting queries, and generate relevant ads. It’s like having a Swiss Army knife for conversions! 🔥 Search Campaigns: These are your trusty workhorses. Targeted keyword-based ads drive conversions. But here’s the twist: combine them with PMax. How? Use broad match keywords and Smart Bidding. Suddenly, your Search campaigns transcend boundaries and boost performance across all Google channels. 🌐 Remember, this isn’t just a campaign—it’s a power pairing that drives results! Share your thoughts below. Let’s conquer the digital landscape together. 💪 Disclaimer: The Ads Power Pair may cause increased conversions, elevated brand awareness, and occasional feelings of digital invincibility. Side effects may include a surge in ROI and a contagious enthusiasm for data-driven decisions. 👉 Like | Comment | Share 👈 🔗 #AdsPowerPair #DigitalMarketing #GoogleAds #LinkedInMarketing

A/B testing is crucial for high performing ads, but sometimes you're just not sure what to test. Here are some A/B experiments you can try for high-performing ads.⁠ ⁠ ⁠ Contact us to learn more.⁠ ⁠ ⁠ -⁠ ⁠ #socialmediatips #socialmediahelp #socialmediaforbusiness #onlinemarketing #marketingstrategy #googleads #paidads #ppcstrategy

Elevate your Google Ads game with Enhanced Conversions! Discover the 'what, why, and how' in our latest guide. 📈 Supercharge your marketing strategy for peak performance. #enchancedconversions #googleads #marketingguide #googleadscampaign #conversion #googleadwords #googleadstips https://lnkd.in/dd-k4aTC

Ever wonder why people don't trust automated bidding, even max conversions? I recently tested max conversions in an account where I typically prefer mCPC or max clicks, and saw a suspiciously large increase in conversions. At first, I thought, "wow, I've been missing out!" But.... Any idea on what I may have gotten wrong in the setup? Could the culprit be delays in conversion attribution? It seems like this problem has self-corrected, but not before filling this campaign with a whole heap of garbage data. #PPC #GoogleAds #PPCchat #SEM #DigitalAdvertising

𝗟𝗮𝘁𝗲𝘀𝘁 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀 𝗼𝗳 𝟮𝟬𝟮𝟰 1. Increased AI-Powered Features 2. Growing Automation and Smart Bidding 3. Focus on Broad Match 4. Rise in Video Advertising 5. Enhanced Visual Search Experience To Know more in Details: https://shorturl.at/fhrLP

You tried PMax, but disappointed by its performance? 😲 😡 Consider a new strategy: 1. Pick lower-funnel primary conversion actions, like MQLs, may require importing offline conversions 2. Create multiple asset groups, with specific audiences and ads that match the audiences 3. Add negative keywords and topic exclusions, Google can do it for you 🤯 https://lnkd.in/gfFp4Dm8 4. Replace your "Low" and "Average" performing ads with new ads What would you add? 🤔

I would like to share some of my experience to create effective performance max campaign here. This will really help to improve the campaign conversions, quality of conversions and cost per conversions. This are based purely on my experience. Don't forget to peep in this informative blog. https://lnkd.in/dYhP3Y6d #GoogleAds #PerformanceMaxCampaign #PMaxCampaign #CampaignOptimizationTips #GoogleAdsCampaignOptimization #GoogleAdsUpdates #GoogleAdsNews

💡𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐓𝐢𝐩 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐃𝐚𝐲💡 When it comes to Google Merchant Center product images, don’t settle for “one-size-fits-all. Always use high-quality images and 𝐀/𝐁 𝐓𝐞𝐬𝐭 like a pro! 𝐅𝐨𝐫 𝐞𝐱𝐚𝐦𝐩𝐥𝐞: 👉 Selling a t-shirt? Test Lifestyle images (a model rocking the tee ) Versus Product-only images (just the t-shirt on a clean background). Why? 🧐 Because you’ll never know what drives higher CTR until you test! The winner gets the spotlight, and your ads get the clicks. 🎯 #Googleads #Ads #Googleadstips #SEM #Digitalmarketing #PPC #Marketing

 New Reporting Feature Spotted on Google Ads! 🚀 I just noticed an exciting update on Ad Group level reporting in Google Ads! 🎉 Before, we only had a graph showing conversion fluctuations over a selected date range 📊, but now there’s more! Check out the new graphical report that breaks down conversion types and shows how many conversions you’ve received for each conversion action. 🤩 This adds so much clarity to campaign performance, giving a better understanding of how different ads are converting! 💡 You also can see it on the all campaigns table by segmenting it by conversion action. But here, you can see it on a graphical view analyzing the performance day by day! 👉 Maybe it’s been around for a while, but it’s new to me! Have you seen this feature before? How are you using it for campaign optimization? Share in the comments! ⬇️ Did you like the post? Like & share it with your network to spread the tip! 🔄 Follow me for more insider tips! Aleksejus Podpruginas Don't forget to hit the 🔔 to stay in the loop!!! 💼🚀 #GoogleAds #PPC #AdGroup #DigitalMarketing #ConversionOptimization #AdTech #MarketingInsights #AdPerformance #NewFeature #CampaignManagement #MarketingStrategy #Advertising