DIGITALCONFEX’s Post

63% of companies report significant ROI by optimizing their MarTech investments… As businesses invest heavily in marketing technologies, the need to measure and justify these investments has never been more crucial. Why do you need to keep tabs on your MarTech investments? ➮You can measure how much extra revenue you’re making and how much you're saving with your MarTech tools. ➮You can assess both measurable results and harder-to-quantify gains like better customer experiences and improved brand perception. ➮You can pinpoint the best-performing tools, streamline your budget, and make sure you're investing resources in ways that maximize your return. Knowing where to spend and where not to can help streamline your strategy and save costs. To ensure your MarTech investment delivers the desired return, Explore:  https://lnkd.in/ghM_V35g #MarTech

🚀 Excited to share some valuable insights on Tips for Effective Martech Integration! As businesses strive for digital transformation, Martech integration plays a pivotal role in optimizing marketing strategies. Here are a few tips: 1️⃣ Define Clear Objectives: Start with a clear understanding of your marketing goals and how Martech solutions can support them. 2️⃣ Choose the Right Tools: Select Martech tools that align with your objectives and integrate seamlessly with your existing systems. 3️⃣ Data Quality Matters: Ensure data consistency and quality across platforms to derive actionable insights and maximize ROI. 4️⃣ Train Your Team: Provide comprehensive training to your team members to leverage Martech tools effectively and maximize their capabilities. 5️⃣ Monitor and Measure Performance: Regularly monitor key metrics and performance indicators to evaluate the effectiveness of your Martech integration efforts. Ready to elevate your marketing game with Martech? Let's unlock the full potential of your digital strategy together! 💡 #Martech #DigitalTransformation #MarketingStrategy

The MarTech community is coming together in September for the Fall edition of the MarTech Conference. Here is your chance to get involved. This two-day virtual event is free to attend, and in Fall 2024 we'll be focusing on how marketers are using technology to Driving Better Business Outcomes. Marketing technology now touches every role in the marketing organization, from demand and content to operations and CX roles. Every marketer is now a marketing technologist. Let's hear how you're using martech tools to improve efficiency, grow pipeline, increase revenue and Drive Better Business Outcomes. Pitch us your session at the link below: https://lnkd.in/e32nE4Ng #marketing #marketingops #mops #demandgen #leadgen #cx #contentmarketing MarTech

We're accepting session ideas for the Fall 2024 MarTech Conference. Let's hear how your marketing team is using technology to drive better business outcomes.

My guest article for MarTech Series on how agencies need to adapt growth driven actions to assist their clients and propel their growth, will be happy to get your comments https://lnkd.in/d6Ed35D9

🚀 Attention marketing pros! Is your MarTech Center of Excellence feeling more like a Center of Confusion? Fear not! Venkatraman Kannan's article shows how to align your MarTech CoE with your org's goals and go-to-market strategy. Learn to: 🎯 Set clear objectives 🤝 Foster cross-functional collaboration 📊 Measure success effectively Don't let your MarTech investments go to waste. Boost your ROI and drive real business impact! Read now and transform your CoE from a cost center to a value generator. Your C-suite will thank you! 💼💰 https://lnkd.in/g_DRKsBV #MarTech #MarketingOperations #ROI

🌟 Mastering Martech: The Power of a COE 🌟 In the digital age, a Martech Center of Excellence (COE) is crucial for turning technology into strategic business success. 🔑 Why Invest in a Martech COE? Holistic Integration: Harmonize technology with your overarching business goals. Future Readiness: Stay ahead of the curve with proactive digital strategies. Cross-Functional Synergy: Enhance collaboration between marketing, IT, and beyond. Optimized Performance: Ensure every tool in your Martech stack drives impactful results. 📊 Top Advantages: Data-Driven Insights: Make informed decisions with advanced analytics. Personalized Marketing: Enhance customer experiences through tailored engagements. Streamlined Operations: Achieve efficiency and scalability in your marketing efforts. A Martech COE can elevate your marketing efforts and drive sustained business growth. 🚀 📘 Curious to Learn More? Get your copy of "Leading Martech with Excellence" by Venkatraman Kannan for in-depth insights on mastering Martech. Book link to buy: https://sm-s.in/lBoQBgH  #martech #businessinnovation #digitalmarketing #strategicgrowth #customerengagement #dataanalytics #efficiency #businessleadership

Recently marketers are facing the challenge of managing increasingly complex martech stacks. Many feel overwhelmed by the number of platforms available. Today martech is playing an important factor in tweaking marketing strategies to a much more effective approach. Yet, while some marketers are looking to simplify their stacks, others prioritize technology for its ability to enhance creativity. It is apparent that there is critical need to have a more of unified platforms to reduce such complexities. As the industry evolves, finding the right balance between technology and creativity will be key for marketers to succeed. Have a look at the latest survey regarding the overall martech stack adoption and more. #marketingtechnology #martech #creativemarketing

The 2024 list of Martech tools on the market has just been released by Scott Binkler. The total number is now a staggering 14,106. This indicates accelerated growth over the last year. 📈 The number of tools grew by 12% year on year, but last year, it grew by 28%! At the same time, we found in our study "The Marketing Department '23" that ⚠️ Martech investments deliver lower than expected or uncertain impact. ⚠️ They cost more time and money than expected. ⚠️ Investment in Martech will continue to grow. In our experience, Martech investments are driven mainly by opportunities pushed by vendors and tech consultants but often lack a solid business case. At least one that covers all aspects of the time and money involved in the project. Download link for the report in the comments. #martech #marketing #strategy #advertising

The 32nd edition of The CMO Survey is out and just looking at the key takeaways paints a picture of overinvestment and underutilization that has CMOs disappointed in the performance of their investment in MarTech. With only 34% of CMOs believing the performance of their MarTech lives up to expectations, the biggest culprits are holistic integration into existing systems and the acquisition of new skills to manage their stacks. So... no real surprises. Again. And that against only 56% utilisation of the tools purchased. Now, if you're struggling to integrate and manage only just over half of your MarTech, that speaks volumes about shortcomings in both planning and implementation. It just goes to show that any form of digital business transformation is not something to be taken lightly. Or leapt into. The upfront investment in establishing strategic objectives, gap analysis, roadmapping, and everything else attached to change management remains absolutely critical... and is very likely not being afforded enough time, energy, and resources by the majority of CMOs. What do you think? #MarTech #Stacks #CMOsurvey #DBT #ChangeManagement https://lnkd.in/g73v88z5