To see where ecommerce is going in 2025, it's important to look at some key trends that emerged in 2024. These included important shifts with implications for mobile shopping, omnichannel behavior and online marketplaces.
The video covers several key takeaways from Digital Commerce 360's report and Top 1000 Database, which ranks the most successful online retailers in North America by web sales.
To get deeper into the numbers and access more charts and analysis, head to Digital Commerce 360's report library: https://lnkd.in/gZkV87V3
Where is ecommerce going in 2025? Let's start with three of the most important developments that we saw in 2024. Digital Commerce 360's Top 1000 database tracks the most successful online retailers in North America by web sales, and these are some key highlights from this year's reports. First, mobile apps are more important than ever. They accounted for 69.2% of traffic to top 1000 sites in 2023 and 61.1% of sales. Moreover, growth for top 1000 retailers with apps in 2023. Was 7.4% versus 4.2% for those without. Speaking of mobile apps, big retailers with physical stores benefit from them through omnichannel offerings, and both buy online, pick up in store and in stock statuses appear here to stay. These services took off over the past four years. However, curbside pickup, which also exploded, has fallen out of favor. Only 25.3% of retail chains in the top 1000 offered it in 2023, down from 46.1% in 2022. And what about? Marketplaces Amazon is still the big dog in online marketplaces in the US, However, its share of top 1000 merchants who sell their fell to 51.3% in 2024 from 54% a year earlier. eBay lost a small share as well, while Walmart Marketplace, even though it trails both of them, held steady year over year with 14.3%. Get deeper into these numbers with much more data and analysis, just head to digitalcommerce360.com.
