Digital Signage Pulse’s Post

ICYMI: How Target’s Retail Media Network Is Preparing for the Future (Adweek): By Kathryn Lundstrom. How is Roundel investing in in-store ad placements like digital screens and high-tech sampling? Travis: We’ll be focused on evolving how we leverage QR codes to drive more engagement through what has been more of a static advertising experience. We’re going more full-scale with digital screens in the next couple of months […] #DOOH #digitalbillboards #digitalsignage

FYI: How Target’s Retail Media Network Is Preparing for the Future (Adweek): By Kathryn Lundstrom. How is Roundel investing in in-store ad placements like digital screens and high-tech sampling? Travis: We’ll be focused on evolving how we leverage QR codes to drive more engagement through what has been more of a static advertising experience. We’re going more full-scale with digital screens in the next couple of months […] #DOOH #digitalbillboards #digitalsignage

FYI: How Target’s Retail Media Network Is Preparing for the Future (Adweek): By Kathryn Lundstrom. How is Roundel investing in in-store ad placements like digital screens and high-tech sampling? Travis: We’ll be focused on evolving how we leverage QR codes to drive more engagement through what has been more of a static advertising experience. We’re going more full-scale with digital screens in the next couple of months […] #DOOH #digitalbillboards #digitalsignage

How Target’s Retail Media Network Is Preparing for the Future (Adweek): By Kathryn Lundstrom. How is Roundel investing in in-store ad placements like digital screens and high-tech sampling? Travis: We’ll be focused on evolving how we leverage QR codes to drive more engagement through what has been more of a static advertising experience. We’re going more full-scale with digital screens in the next couple of months […] #DOOH #digitalbillboards #digitalsignage

How Target’s Retail Media Network Is Preparing for the Future (Adweek): By Kathryn Lundstrom. How is Roundel investing in in-store ad placements like digital screens and high-tech sampling? Travis: We’ll be focused on evolving how we leverage QR codes to drive more engagement through what has been more of a static advertising experience. We’re going more full-scale with digital screens in the next couple of months […] #DOOH #digitalbillboards #digitalsignage

FYI: The growth of retail media networks is limited by lack of standardized measurement: By Nicole Silberstein, Senior Editor, Retail Touch Points. As retail media networks have proliferated, ad buyers still are limited in how many they can participate in. The culprit? A lack of standardization across the retail media ecosystem. In fact, a Coresight Research study indicates that most buyers max out at just five to six networks. […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Why in-store media is an essential part of retail media networks (Broadsign): Quinn Mason. “Retail media” can have various meanings depending on who you ask, but we like to keep it simple: it’s a way to reach your customer right at the point of purchase or point of choice. While online retail media has made huge strides in recent years, there’s a massive opportunity to bring that […] #DOOH #digitalbillboards #digitalsignage

FYI: Why in-store media is an essential part of retail media networks (Broadsign): Quinn Mason. “Retail media” can have various meanings depending on who you ask, but we like to keep it simple: it’s a way to reach your customer right at the point of purchase or point of choice. While online retail media has made huge strides in recent years, there’s a massive opportunity to bring that […] #DOOH #digitalbillboards #digitalsignage

FYI: The growth of retail media networks is limited by lack of standardized measurement: By Nicole Silberstein, Senior Editor, Retail Touch Points. As retail media networks have proliferated, ad buyers still are limited in how many they can participate in. The culprit? A lack of standardization across the retail media ecosystem. In fact, a Coresight Research study indicates that most buyers max out at just five to six networks. […] #DOOH #digitalbillboards #digitalsignage

The growth of retail media networks is limited by lack of standardized measurement: By Nicole Silberstein, Senior Editor, Retail Touch Points. As retail media networks have proliferated, ad buyers still are limited in how many they can participate in. The culprit? A lack of standardization across the retail media ecosystem. In fact, a Coresight Research study indicates that most buyers max out at just five to six networks. […] #DOOH #digitalbillboards #digitalsignage