What is local SEO & why local SEO matters?
The meaning of Local SEO is the optimization process that boosts a business online presence so it can easily be found in the local search results on Google. It has been very crucial for businesses that require customers in specific geographies, such as restaurants, retail outlets, medical offices, and service-related businesses like plumbers or electricians.
Important Local SEO Factors
1. Google Business Profile Optimization:
Set up and optimize your Google Business Profile (formerly Google My Business) to give the right information about your business, such as name, address, phone number (NAP), hours, website, and services.
2. Local Keywords:
Use keywords with geographical modifiers, such as "best coffee shop in Austin" or "plumbers near me."
3. NAP Consistency:
Your business's Name, Address, and Phone number appear exactly in all online directory listings, websites, and social media profiles.
4. Online Reviews:
Engaging and encouraging customer reviews, especially on Google and other review sites for locals, since reviews are a factor that directly influences your local ranking and customer's trust.
5. Local Citations:
More mentions of your business on local directories, including Yelp and the Yellow Pages, as well as specific industry areas.
6. Location-Based Content:
Creating content related to your local community, like blogs discussing community events or localized service pages.
7. Mobile Optimisation:
Ensuring your website is mobile-friendly, as many local searches happen on mobile devices.
8. Backlinks from Local Sources:
Earning links from other local businesses, organizations, or media outlets.
Why Local SEO Matters:
Increased Visibility: Helps your business appear in local search results and on Google Maps.
Targeted Traffic: Drives traffic from people in your area who are likely to convert into customers.
Competitive Advantage: Helps local small businesses have a chance to compete with a bigger brand in their community.
"Near Me" Searches: Capitalizes on "near me" searches in which the users demand an immediate, local answer.
While focusing on such factors of local SEO helps get a business in front of its target audience.
#SEO #Digitalmarketing #LocalSeo
Sales & Business Development Manager at Eco Structures &WABi Systems
10moCongratulations Guys! It has been great to work with you all ! Look forward to our continued partnership!