Embitel Technologies Digital Commerce & Experience’s Post

#successstory - Optimising #userengagement by Integrating #AdobeAnalytics & #Adobe Target for Enhanced #personalisation 👤 About Customer - A prominent US-based provider of #cybersecurity solutions, delivering advanced #threatintelligence and #integratedsecurity platforms for comprehensive user protection. Their requirements - They faced challenges in capturing audience engagement based on user activities and personalising user journeys according to search intent. Embitel Technologies Solution: ✅We created a seamless workflow integration between Adobe Target and Adobe Analytics, facilitating efficient use of Segment Builder and content publishing. ✅Our timely technical intervention empowered them to make informed decisions, improving their personalized and targeted marketing strategies. ✅We helped them utilize advanced analytics and personalization tools, which increased user engagement and streamlined their processes. For detailed info, check out the case study here - https://lnkd.in/gEGbpFfn #october #cybersecurityawareness #2024

🌍 Optimize Your Campaigns & Security with 𝐅𝐢𝐧𝐝𝐌𝐞𝐈𝐏.𝐜𝐨𝐦 🚀 𝐅𝐢𝐧𝐝𝐌𝐞𝐈𝐏 is your go-to solution for reliable 𝐈𝐏 𝐀𝐏𝐈 services: ⏩ Accurate Geo Location data for better customer targeting ⏩ ASN details to track and monitor network connections ⏩ IP intelligence to secure your web applications and provide personalized services 𝐈𝐝𝐞𝐚𝐥 𝐟𝐨𝐫:  🛡️ Cybersecurity Teams 🎯 Digital Marketers 📲 App Developers 💼 Enterprises 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐅𝐢𝐧𝐝𝐌𝐞𝐈𝐏 𝐭𝐨: ⚙️ Enhance security with real-time IP data 📍 Personalize marketing campaigns with location-based insights 📈 Scale up with detailed user information Ready to unlock the power of 𝐈𝐏 𝐝𝐚𝐭𝐚 ? 💻 Try https://findmeip.com now and experience advanced IP insights! 📞 Get a 𝐅𝐑𝐄𝐄 trial today or contact us at 𝐜𝐨𝐧𝐭𝐚𝐜𝐭@𝐟𝐢𝐧𝐝𝐦𝐞𝐢𝐩.𝐜𝐨𝐦 #GeoLocation #IPAPI #SecuritySolutions #GeoAPI #ASN #IPdata #IPdump #FindMeIP #Cybersecurity #BusinessGrowth #TechInnovation

Unlock the key elements of successful marketing and branding with Cyber Chord! 🚀 From understanding your target audience to enhancing customer experience, our strategies are designed to elevate your brand. Let’s build something great together! For more info, call us at +91 798-624-9424. #CyberChord #Marketing #Branding #MarketResearch #TargetAudience #CustomerExperience #DigitalMarketing #BrandStrategy #BusinessGrowth #BrandIdentity

Boost confidence in your market strategy with CyberCept. Our platform helps you test key assumptions, ensuring your targeting strategy matches the real-world needs of cybersecurity decision-makers. Transform guesswork into precision marketing today. #CyberCept #CybersecurityMarketing #DataDrivenMarketing #martech #intent #marketingintelligence https://bit.ly/3UuByJA

Are your marketing assumptions hitting the mark? Use CyberCept to validate your strategies against real data from the cybersecurity sector. Refine your approach to meet your audience's exact needs. Discover the power of validated assumptions. Get in touch with us now and see how #CyberCept can help you grow with data-backed insights. #CybersecurityMarketing #DataDrivenMarketing #martech #intent #marketingintelligence https://bit.ly/3UuByJA

Excited to see some innovative capabilities added to the Wunderkind #identity solution today. We're making #privacy a priority while activating #firstpartydata for our 1,000+ brand clients. At its core, Wunderkind addresses a major challenge that many brands face — up to 90% of their web traffic remains anonymous. By combining #firstpartydata along with purchase history, website activity, and other behavioral signals, Wunderkind can both drive increases in #marketing opt-ins and then activate the most relevant and contextual messages to your audience. All at a far higher rate than your ESP. One of the most impressive features is Wunderkind’s PrivacyID, which consolidates data such as emails, phone numbers, DeviceIDs, and shopping behavior into a single identity graph, powered by advanced machine learning algorithms. This provides marketers with scalable, cookie-less targeting solutions, a critical need in today’s privacy-focused landscape. Brands can enrich their customer profiles, creating hyper-personalized marketing campaigns that recognize consumers across devices and platforms. In addition to its robust data collection capabilities, Wunderkind is committed to maintaining the highest standards of privacy and compliance, adhering to and usually exceeding the requirements mandated by the likes of GDPR, CCPA, and CPRA regulations. This ensures brands can confidently execute their marketing strategies while protecting consumer data. With an identity network that tracks over 2 trillion behavioral signals per year and recognizes more than 9 billion devices, Wunderkind has proven its ability to significantly enhance marketing performance, driving over $5 billion in digital revenue for its clients annually. This makes Wunderkind Identity the most comprehensive identity solution in the market, and today it just got more powerful. READ ALL ABOUT IT: https://lnkd.in/gHmE8K5Y

Aligning your marketing efforts to the right topics is crucial in today's crowded cybersecurity landscape. CyberCept enables you to fine-tune your content strategy, ensuring it resonates with your target audience's current interests and challenges. With CyberCept, you can explore new topic areas and solution categories that may have been previously overlooked. Develop content more strategically with #CyberCept and position your brand as a thought leader in the cybersecurity community. Contact us now to get started. #CybersecurityMarketing #DataDrivenMarketing #contentcreation #martech #intent #marketingintelligence https://bit.ly/3UsnAbg

Check out the Slice of Strategy page for my latest blog post on personalizing your email campaigns. The post focuses on: 🎯 My go to framework – Story > Lesson > Convert > Repeat 🎯 Audience Segmentation - My soapbox! 🎯 Email Metrics that Matter 🎯 Email Subject Lines 🌟 Here's an excerpt 🌟 You’ve received that cold outreach email, nurture campaign email, and even the emails you've willingly signed up for. You’ve also deleted, marked as spam and unsubscribed from those emails because they didn't live up the promise they made; either in the hook that got you to initially sign up, or from the subject line that got you to open the email. So how do you stop people from hitting that dreaded unsubscribe button? Well, the honest answer is you can’t, but you can disincentivize them from ignoring you, by giving them what they crave from you. Every email that you send should be personalized for the segment you're targeting. The email the individual receives should always give them something. Even the email that's asking for the sale should be making and delivering on a promise. The framework that I like to use is Story > Lesson > Convert > Repeat. The story you share, the lesson you provide, and sales pitch should all be personalized to your segment. This framework focuses on providing a story that resonates with the segment, a lesson that teaches the audience something they didn't know before, and a sales pitch that encourages them to take action. By personalizing the story, lesson, and sales pitch to the segment, it ensures that it is tailored to their interests and needs.

Part 3 in our Consumer Privacy Marketing Series from our Digital Solutions Group 85SIXTY is now up on our blog! 🤓 🚀 Navigating Identity Resolution in a Cookieless Era: Key to Personalized Marketing Hey marketers! As privacy becomes a bigger deal online, we’ve hit a big challenge: How do we find and target our audience without third-party cookies? With major browsers phasing out these cookies, we need fresh, privacy-friendly ways to keep our marketing game strong. Here are three cool strategies to help you adapt: ⚙ CDP Integration: Customer Data Platforms bring all your data together, giving you a clear view of the customer journey without stepping on any privacy toes. 🔎 Google’s Topics: This new tool from Google figures out what users are into based on their browsing history, so you can still do targeted ads without snooping on individual behaviors. 🔐 Server-Side Tagging: Moving data collection to the server side boosts privacy and security, cuts down on data leaks, and makes your website run smoother. By jumping on these solutions, you can rock the cookieless future, respect user privacy, and keep your customers happy. #DigitalMarketing #CookielessFuture #PrivacyCentricMarketing #consumerprivacy #serversidetracking #serversidetagging #PrivacyFirst #IdentityResolution #MarketingTips #CustomerExperience https://lnkd.in/gz33m3sj

📍 Geofencing: A Powerful Marketing Tool – But at What Cost? Ever get a notification for a discount just as you pass by a store? That’s geofencing in action! It uses location data to create a virtual “fence” around a specific area, and when you enter it, businesses can send you targeted ads, deals, and more. Sounds convenient, right? 👍 Here’s Why Marketers Love It: 🎯 Precision Targeting: Brands can reach you at the exact moment you're near their store. 📊 Data Insights: Geofencing provides detailed data on customer habits, allowing companies to tailor their strategies more effectively. But here’s the unsettling part… Every time you cross one of these virtual fences, you might be sharing a lot more than you realize—your location, routines, even the types of places you visit. This data helps brands market to you, but it also means they know a surprising amount about your life. 😳 🔒 Protect Your Privacy: Check app permissions and be mindful of what’s tracking your location. Limit location sharing to apps you trust. Geofencing is here to stay, so it’s worth being aware of how it works—and how to keep your privacy in check! 🕵️♂️ #privacy #security