🎯 Make your marketing efforts more effective and shift to Account-Based Marketing (ABM) to concentrate your resources on high-value accounts. ABM allows you to tailor your marketing campaigns to specific key accounts, making your efforts more personalized and impactful. This approach not only drives larger deals but also ensures more efficient use of your marketing resources by concentrating on the accounts that matter most. Start leveraging ABM to maximize your marketing ROI and build stronger relationships with your top customers! 📊 If your commerce platform isn't supporting account-based marketing strategies, it may be time to consider a new solution. #digicommerce can help with that! #CustomerEngagement #BusinessGrowth #SalesSuccess
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Generic marketing strategies won’t get you consistent growth. Personalised marketing, tailored to your business’s unique needs, is the key to driving real revenue. Find out how I think about personalised marketing for my clients' campaigns, to bring a strong ROI: https://lnkd.in/eVhwf88t #businessgrowth #personalisedmarketing #ecommerce #leadgeneration #socialmediamarketing
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🌟 Are you ready for 2025? 🌟 🎯 Are your marketing strategies tailored to each sales segment, or are you wasting budgets on broad campaigns with low returns? 📈 Personalized marketing delivers a 🚀 500% – 800% higher ROI than generic campaigns, yet many companies fail to execute it effectively. 🔍 Crux Worldwide aligns your marketing efforts with data-backed strategies to ensure every dollar drives measurable results. 💼 Let’s turn your marketing budget into a growth multiplier! 👉 Click on https://lnkd.in/e_6Ym6f2 for a free introductory consultation. #MarketingStrategies #PersonalizedMarketing #ROIOptimization #DataDrivenMarketing #BusinessGrowth #MarketingTrends2025 #DigitalMarketing #CruxWorldwide #TargetedMarketing #MarketingROI #GrowthHacking #MarketingSolutions #SmartMarketing #BudgetOptimization #MarketingSuccess
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The "Rule of Seven" in digital marketing suggests that a potential customer needs to see or hear your marketing message at least seven times before they take action or make a purchase. It emphasizes the importance of repeated exposure and consistency in marketing efforts to effectively engage and convert prospects into customers. Consistency is key! . . . . #DigitalMarketing #MarketingStrategy #RuleOfSeven #MarketingTips #CustomerEngagement #SocialMediaMarketing #ContentStrategy #BrandAwareness #MarketingCampaign #DigitalStrategy"
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Ever wondered why there are so many marketing campaign horror stories around? Can marketing agencies even be trusted anymore? It’s a much more complex issue than just a few “marketing cowboys” tricking their customers into shady deals. So in this longform article we’re taking you behind-the-scenes of “marketing agency world” to talk you through why almost every decision-maker has been burned once or twice: https://lnkd.in/gMU_AdWc More importantly, you’ll learn how to avoid the following most common pitfalls when working with a marketing agency: 1 - Measuring Incorrect Metrics 2 - Inexperienced Account Managers 3 - Poor communication from either the agency OR the client 4 - Over-promising from the get-go 5 - Short-term thinking 6 - Incorrect advertising platform or tactics (And, in case it doesn’t shine through - we LOVE this industry. Don’t miss the section where we talk about the profound levels of impact great marketing agencies will make on your vision and your life) Read the full article here: https://lnkd.in/gMU_AdWc #B2BMarketingInsights #B2BMarketing #DigitalMarketingStrategies #MarketingSuccess
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Let’s face it—measuring the ROI of traditional partner marketing is tough. Many organizations still rely on outdated manual processes or self-serve tools, leaving gaps in tracking engagement, leads, and revenue generated through partners. This lack of clarity often results in missed opportunities, underused budgets, and frustrated teams. Through-channel marketing changes the game by making results measurable. With automated solutions, you can track exactly how campaigns are performing across partners: impressions, clicks, downloads, and even closed deals. This transparency not only helps you optimize your programs but also strengthens trust and loyalty with your partners. Sadly measurement alone isn’t enough. Success requires strong communication across your internal teams—channel marketing, corporate marketing, and sales—and clear alignment with your partners. When everyone is on the same page, you can achieve greater impact, faster results, and a truly connected channel ecosystem. Are your marketing programs built to deliver measurable results? If not, check out our blog and let's talk! https://1l.ink/JV54LXN
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Struggling to see which marketing channels drive sales? You're not alone. Marketing attribution, the process of assigning credit to those touchpoints, can be a complex beast. But it's crucial for optimising your marketing spend. So, if you're a marketing manager: Avoid: Guessing which channels drive sales Wasting budget on ineffective marketing Feeling lost in your marketing data Making decisions based on gut feeling Instead: Track all your marketing touchpoints Use a data-driven approach See which channels contribute the most Optimize your marketing spend Focus on this for the next quarter. Build from there. #marketingattribution #marketingmeasurement #marketingstrategy #datadrivenmarketing #marketinganalytics #marketingROI #marketingautomation #CMO #marketingtips #marketing
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Still running single-execution quarterly campaigns? You’re missing out on leads and sales. The traditional campaigns model is fundamentally flawed: Launch, run for a quarter, then throw everything away and start again. • Huge upfront investment • No transferable learnings • Limited opportunity for optimisation If your goal is to maximise marketing ROI, you need to be running Always-on Campaigns. • One integrated always-on ecosystem • All of your best campaigns & ads • A clear performance baseline • Insight-based optimisation • Continuous improvement Here are 3 reasons to make the switch: 1. Demand Generation: Businesses using always-on marketing strategies typically see a 40% increase in lead generation and customer acquisition (Hubspot). 2. ROI: Always-on marketing strategies can boost conversion rates ROI by up to 25% compared to traditional campaign models (Nielsen). 3. Customer Lifetime Value: Businesses that adopt an always-on approach report a 20% increase in Customer Lifetime Value (Bain & Company). Want better results from your marketing campaigns? Shoot me a message with your biggest challenge. 📩
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Ever wondered why there are so many marketing campaign horror stories around? Can marketing agencies even be trusted anymore? It’s a much more complex issue than just a few “marketing cowboys” tricking their customers into shady deals. So in this longform article we’re taking you behind-the-scenes of “marketing agency world” to talk you through why almost every decision-maker has been burned once or twice. And, more importantly, you’ll learn how to avoid the following most common pitfalls when working with a marketing agency: 1 - Measuring Incorrect Metrics 2 - Inexperienced Account Managers 3 - Poor communication from either the agency OR the client 4 - Over-promising from the get-go 5 - Short-term thinking 6 - Incorrect advertising platform or tactics (And, in case it doesn’t shine through - we LOVE this industry. Don’t miss the section where we talk about the profound levels of impact great marketing agencies will make on your vision and your life) Read the full article here: https://lnkd.in/g8EdR_8B #B2BMarketingInsights #B2BMarketing #DigitalMarketingStrategies #MarketingSuccess
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Demand generation is the process of guiding prospects along their buyer’s journey with a brand and its offers, from completely unaware to becoming a qualified lead, and finally, a client. This involves laser-focused audience targeting across multiple channels that gradually evolves into an ongoing nurturing relationship. Continuously sharing valuable materials and support on the platforms they frequent, including events keeps prospects at target accounts engaged and generates quality demand.
Rising costs of digital marketing and reduced marketing budgets as a result of the post-pandemic recovery and economic turbulence has created a challenging environment for marketing leaders. As such, it comes as no surprise that this has contributed to marketers opting to buy lead lists rather than investing in top of funnel activities to generate leads organically. In fact, 68% of B2B marketers opted to purchase lead lists in 2022. While lead lists can be assets in sales and marketing strategies, organisations need to acknowledge their limitations. Continue reading: https://lnkd.in/eVxyUpvR
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