Difference Engine’s Post

🚀 Ready to launch your product into the tech cosmos? 🌌 Product Hunt is your launchpad! With its vibrant community of tech enthusiasts and early adopters, it’s the perfect stage for your product debut. But, how do you stand out in this galaxy of innovation? Craft an authentic story that captivates. Engage with the community genuinely and harness feedback for growth. Timing is key; pick your launch day wisely. Remember, visibility is just the beginning; the real magic lies in building relationships post-launch. Interested in making your Product Hunt launch stellar? 🌟 Contact us at 7741919844 or email [email protected]. Dive deeper at https://appschedio.com. How will you leverage Product Hunt to create buzz? 🤔 Share your thoughts or contact us for more insights! #ProductLaunch #TechCommunity #StartupTips #EntrepreneurMindset #InnovationJourney

Product Market Fit: How To Achieve It Getting to product-market fit is essential for any startup's success. Here’s how you can make it happen: 1) Find a Sizable Market: Identify a market with a real need for your solution. 2) Solve a Problem Worth Solving: Make sure your product addresses a critical issue for your target audience. 3) Build an MVP: Start with a Minimum Viable Product to test and refine your solution. 4) Test, Measure, Learn: Use feedback from early adopters to continuously improve. 5) Iterate: Keep experimenting until you find the right product-market fit. -------- Follow All Chance to learn from more innovative insights.

🚀 Ready to launch your product into the tech cosmos? 🌌 Product Hunt is your launchpad! With its vibrant community of tech enthusiasts and early adopters, it’s the perfect stage for your product debut. But, how do you stand out in this galaxy of innovation? Craft an authentic story that captivates. Engage with the community genuinely and harness feedback for growth. Timing is key; pick your launch day wisely. Remember, visibility is just the beginning; the real magic lies in building relationships post-launch. Interested in making your Product Hunt launch stellar? 🌟 Contact us at 7741919844 or email [email protected]. Dive deeper at https://appschedio.com. How will you leverage Product Hunt to create buzz? 🤔 Share your thoughts or contact us for more insights! #ProductLaunch #TechCommunity #StartupTips #EntrepreneurMindset #InnovationJourney

Reaching product-market fit is really the ultimate launchpad for founders, especially ones that are working to refine their offering. While each journey to it is different, there are some patterns in common: https://bit.ly/3R4pj4x

Most founders get this wrong: 'Like' isn’t what keeps users coming back. 2 years ago, I thought I cracked the code to building good products. ⚠(Spoiler Alert: I was wrong.)  I believed: - If users like my product, it’s enough. - Solving inconveniences makes a good product. - Positive feedback = success. But I quickly learned a harsh truth: - Likes ≠ Necessity. - Solving small issues doesn’t create a “must-have” product. - Positive feedback ≠ long-term success or retention. That’s when I knew I had to pivot. So, how do you ensure your product is a ‘must-have’? Here’s what I learned: 1. Measure Product Retention If users keep coming back without constant reminders, that’s a good sign. Track retention—loyalty matters more than likes. 2. Identify Real Pain Points Are you solving a problem that’s truly painful for users? Not just an inconvenience, but a genuine challenge that disrupts their day. 3. Look for User Advocacy Do customers recommend you to others? If your product turns users into advocates, you’ve hit the jackpot. 4. Conduct Market Research Understand your competitors and market trends. This will show you what makes your product stand out—and what to improve. 5. Ask the Right Questions “How essential is our product to you?” “What would happen if you stopped using it tomorrow?” If you’re unsure where your product stands, don’t worry. It means there’s room to iterate and improve. P.S. Would your users care if your product disappeared tomorrow? If not, it’s time to rethink your approach. *** 👋. I'm Othmane, your guide from 'nice' to 'must-have' products. Tap the 🔔 to get notified when I post 💙 Follow me for more. #Startups #Product #Founders #ProductManagement  #Business #Growth

This is a great post and especially true when it comes to #AnalystRelations. I get at least 2-3 calls a month from founders or product marketers looking for advice on how to get Gartner or Forrester to create a new category for their Special Sauce. The bottom line is you really can't: there's no such thing as a Wave or MQ of one vendor. So if there are no Special Sauces when it comes to analyst coverage, what should a company offering something new and different do? The answer? Focus on providing strong evidence of the demand for your spicy version - ideally enterprise scale former plain mustard buyers making the switch from the well-known and already covered vendors at increasing rates. You'll pull the category toward you with evidence of what the market is already doing.

𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗘𝗮𝗿𝗹𝘆-𝗦𝘁𝗮𝗴𝗲 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 Iteration isn't just a phase. It's the foundation of real startup growth. Real iteration is launching an MVP to validate your idea before scaling, not over-investing in a fully developed product that might not fit the market. Real iteration is actively listening to customer feedback and refining your product to solve their core problems, not just tweaking features based on internal opinions. Real iteration is A/B testing every critical element of your product and marketing strategy to see what truly resonates, not relying on gut instinct. Real iteration is deploying updates continuously, learning from each one, and quickly pivoting when necessary—not waiting months for the “perfect” version. Real iteration is having the humility to test hypotheses and admit when they’re wrong, rather than sticking to a business model that doesn’t work. Real iteration is fostering a culture where experimentation and learning from failure are encouraged, not punished. It's about continuously refining, improving, and evolving because real growth is built on the back of relentless iteration. #GrowthMarketing #ProductMarketFit #Founders #VentureCapital #Marketing

Tech companies are always tempted to create a new category. After all, what they're building is different & unique... right? Not so, argues positioning rockstar Anthony Pierri 🎸 "You should almost always anchor your product to an existing category," he told me last year. James Evans, co-founder and CEO of Insight-backed CommandBar, learned this lesson firsthand. Creating a category propelled CommandBar to a $19M Series A, but it meant building on “hard mode”. Shifting to “easy mode” — disrupting an existing category — helped CommandBar double their growth rate. Check out the full story in Growth Unhinged: https://lnkd.in/evxjWjfv The biggest pitfalls with category creation: 1. No competition. This meant CommandBar wasn't tapping into the demand that already existed -- and instead had to create entirely new demand. 2. Low product understanding. "We explained what we did—a lot. We’d spend the first 20 minutes of a discovery call getting people to understand the fundamentals of our product." 3. Mixed buyer profile. "We sold to different buyers. Sometimes the founder, sometimes the CTO, sometimes a PM, sometimes an engineer with a hackathon project." The TL;DR: you (probably) shouldn't create a new category. Disrupt an existing one instead. #marketing #positioning #messaging #categorycreation #startup

🌶🌶 Category creation has been all the rage. 🌶🌶 Kyle Poyar's post from James Evans is gold on this topic. My TAKEAWAYS: 1️⃣ Category creation = playing the game on HARD mode 2️⃣ Before & after narratives = critical 3️⃣ Repositioning > Pivoting I feel like I've been waiting for years for someone to call out category creation like this. Category creation seems great. It sounds so bold. So "Blue Ocean." Very "Alpha." We don't play by other people's rules... we make up our own rules! But being so novel nobody "gets" what you are? That's hard. Hard for customers. Hard for investors, Hard for employees. If you loved the book "Play Bigger"—the latest darling of category creation—this is the counterpoint to round out the topic. Locally, Qualtrics was the poster child for category creation. They hired the authors of "Play Bigger." But “experience management?” Really? What does that even mean? Are they an app for travel agencies? When’s the last time you took a survey and felt like you were having an experience? Never made sense to me. ... also if you need further proof that I know what I'm talking about and that Qualtrics is up in the night...well, I’m still working for a living and Ryan Smith owns the Jazz after scratching $8 Billion on a napkin while playing basketball. 🤷🏼♂️ 😜 😱 Win some, lose some. P.S. IMHO, "Play Bigger" is an "also ran" to the O.G. and much more practical "Positioning: the Battle for Your Mind" Don't believe me? 🤔 Never heard of Positioning: the Battle for Your Mind? 😕 That's okay. FYI Play Bigger was a best seller with over 150,000 copies sold world wide. It only needs to sell 3,850,000 more copies to catch up to Positioning. 😁 #cmozen #positioning #categorycreation

There’s a trap many founders fall into—waiting for perfection before launching. Here's the reality: The best products don’t start out flawless. They evolve with feedback. An MVP (Minimum Viable Product) is not about cutting corners; it’s about taking strategic steps forward. Instead of waiting for perfection (which might never come), you launch early, gather real-world feedback, and iterate. The difference between founders who succeed and those who stall? The ability to put “something” out there, learn from it, and make it better. - MVPs let you test the waters and gather indispensable insights. - They keep you moving forward while others wait for the “perfect” moment. - Most importantly, they help you stay connected with your users and adapt. Perfection can wait. Progress can’t. Launch your MVP, and let the market guide you to success. Is anything stopping you from moving forward?