Diana Goytia’s Post

Does your business have a strapline? A strapline is a short, memorable phrase that is used to describe a brand or product. You’ve probably heard of some famous ones and can recollect the brand from the strapline: “Because you’re worth it,” “Just do it,” and “Every little helps.” They can also be referred to as taglines or slogans, but the main purpose of a strapline is that it can make your brand stand out from the competition. It can also create an emotional connection with your audience but more importantly it can communicate your brand values and personality. Ultimately this will help improve brand recognition.   So, our three questions for you this week are: ❶ What unique qualities or aspects of your brand can be highlighted in your strapline to differentiate you from competitors? ❷ How will you ensure that your strapline is concise, memorable, and easy to understand?   ❸ How will you communicate your strapline to your stakeholders, including employees, customers, and partners, to ensure consistent messaging and brand representation?   🦓🦓🦓🦓🦓🦓🦓🦓🦓🦓🦓🦓🦓🦓🦓🦓🦓🦓🦓🦓🦓🦓🦓🦓🦓🦓 Every Monday morning, we present three questions for your reflection, encouraging you to assess if these practices are integrated into your current marketing efforts. We hope that these give you some helpful insight into ensuring your marketing works for your business. If you need help, a quick chat or not sure what marketing you need, contact us by email karen.howell@zebroid.co.uk for an informal discussion. #Marketing | #OutsourcedMarketing | #MarketingStrategy | #MondayMarketingMatters

Learn how to grow your brand with Rhema, Global Marketing Expert!

If you're looking to revamp your marketing strategy, enhance your brand and maximise ROI, we have the experience and expertise to help. By partnering with Motion Marketing, we can help you uncover your unique selling proposition by refining your messaging and developing strategies that set you apart from the competition. This can include brand development, product and solution positioning, core messaging development and more. Learn more about our marketing discovery and audit sessions: https://loom.ly/qtDkIHM #b2bmarketing #marketingagency #manufacturing #engineering #technology #marketingstrategy

The aim of a brand positioning process is to carve out and dominate a marketing niche for the brand, product, or service. It encompasses various strategies such as pricing, promotions, sales channels, distribution methods, packaging, and publicity. The goal is to make a distinct impression on the target customer, associating the company and brand mission with a unique perspective that sets one apart from competitors. Here are six steps to assist you in crafting a brand positioning statement for your business: Step 1: Know Your Brand: Understand who your ideal customers are and what sets you apart from others in your industry. Step 2: Check out Competition: Find out who your main competitors are by asking salespeople, searching online, and listening to customer feedback. Step 3: Research Competitors: Study what your competitors offer, how they're seen in the market, and how they promote themselves. Step 4: Find Your Unique Selling Point: Identify what makes your company special, what sets you apart from others, and why customers should choose you. Step 5: Craft Your Statement: Write a brief sentence or two that directly speaks to your target customers, highlights your unique offering, and showcases the benefits you provide. Step 6: Integrate into Marketing: Incorporate your brand positioning statement into your marketing strategy to guide your communications and brand image. Regularly review and update it to ensure its effectiveness. #innovation #management #digitalmarketing #marketing #contentstrategy #digitalamarketing #communication #funnelmarketing #business 

This is how you can get started with your branding timeline 🎯 DM us today to get started👇🏻 📧 Contact us: ceo.digency@gmail.con 🌐 Visit us: digency.pro 📞 Call us: +971 52 549 3530 . . . . . . . #brandingstrategy #branddevelopment #personalbranding #professionalgrowth #brandtimeline #marketingstrategy #brandawareness #digitalmarketing #contentstrategy #businessbranding #brandstorytelling

Did you know that 79% of people can recall the branding on a promotional product they received in the past two years? That’s the power of promotional items! Here’s how you can make the most of them in your marketing strategy. Pro Tip: Personalisation can make a big difference. Adding a personal touch to your promotional items can enhance their impact and create a stronger connection with the recipient. Have you used promotional products to tell your brand story? We’d love to hear your experiences! Share in the comments below.

Level up your brand's presence with these simple and practical strategies! . . . . . #BrandVisibility #Brandmarketing #visibilitytips #marketingtips #doingsoon #experientialmarketing #digitalmarketing

Did you know? Studies show that consistent branding across all channels can increase revenue by up to 23% 💰 At Martin & Jones Marketing, we understand the power of a unified message. We’re here to help your brand tell a cohesive story that resonates, builds trust, and drives results. Ready to elevate your brand? Contact hello@martinandjonesmarketing.co.uk and start your journey today! #MartinJonesMarketing #MarketingFacts #BrandConsistency #BusinessGrowth

What's branding got to do with making sales? Everything. When you're clear and confident about your brand – who you are, what you say, and how you say it – it leads to better messaging, clearer marketing, stronger conversations, higher engagement, and more deals. If you're unsure whether your brand is helping or hurting your business, shoot me a DM, and we can take a look together. :) #branding #betterbranding #smallbusinessbranding