Daniella Harkins’ Post

"Empowering Digital Growth As we navigate the ever-changing landscape of digital marketing, it's essential to stay focused on what drives real results. Here are 4 key areas to prioritize: 1. Customer Experience: Put your audience at the heart of your strategy 2. Data-Driven Insights: Unlock the power of analytics to inform your decisions 3. Innovation: Stay ahead of the curve with the latest trends and technologies 4. Collaboration: Foster a culture of teamwork and knowledge-sharing By focusing on these areas, you'll be well on your way to driving growth, improving engagement and achieving success in digital landscape. Let's connect and explore how to elevate your digital strategy! #DigitalGrowth #MarketingStrategy #Innovation"

Today’s RoundTable discussion on brand tracking (one of our favourite topics) really highlighted how much this field is evolving, as well as the challenges and opportunities brands are facing in this area. 🔍 We explored whether awareness is still a useful tracker metric and agreed that deeper, more actionable measures are now essential. 🤖 Synthetic respondents sparked a great conversation. What impact are they having on data quality and what does that mean for brands? 📊 And we tackled more specific challenges such as: how do you tailor brand tracking for small businesses or brands focused on older audiences? The conversation today reinforced that there’s no one-size-fits-all when it comes to brand tracking and relying on awareness alone just won’t cut it anymore - brands need rich and actionable insights if they want to stay ahead in today’s market.   A huge thank you to StudioSpace and Scottish Financial Enterprise for organising and hosting such a valuable event. It was great to join you today. And another massive thanks to everyone who joined us - Bobby Garforth, Clare Neil, Clare Wright, Jane Darkes, Lorna Hyslop, Elaine Matheson, James McCoy, Michael Taggart, Sarah Crawford-Wilkinson, Debbie Cowe. All of your insights made the conversation as sharp and engaging as it was!  #BrandTracking #MarketResearch #CustomerInsights

“By demanding more from their investments and adopting an audience-first mindset, rather than a channel-first mindset, brands can move closer to the holy grail of advertising – reaching the right person, in the right place, at the right moment.” Writing in Street Fight, InfoSum’s SVP Marketing & Communications, Ben Cicchetti, explains that by shifting to an audience-first mindset, brands deliver better consumer experiences and unlock the full potential of retail media. Read more: https://hubs.la/Q02CCpDg0 #InfoSum #DataCollaboration #RetailMedia #RetailMediaNetworks

If you were to ask each team member in every department what your company’s market value is, would their answers align? What about if you asked your target audience the same? To help you better leverage your unique value in your market, and align your team around your competitive advantage, check out our latest blog! https://lnkd.in/g7VUDttT

In the wake of the COVID-19 pandemic, virtual focus groups have surged in popularity. From a participant's perspective, what's not to love? Participants are paid for sharing their opinions, and can help shape brand strategy from the comfort of their homes. If your brand is considering conducting a virtual focus group, keep these three tips in mind👇 Interested in leveraging our Limelight platform for your next online qualitative market research? Submit a bid request today: https://lnkd.in/ecMz8U8n #focusgroups #virtualfocusgroups #onlineresearch #focusgroupmoderator #focusgroupparticipant #onlineresearchstudy #marketresearch

Discover the game-changer for communicating your company value to your market! Our latest blog dives into the EnticEdge Value Mapping process, and the roadmap for uncovering the best way to communicate your unique value proposition to your target audience. #Branding #ValueMapping #GrowthHacking #MissionDrivenSuccess Check it out now: https://lnkd.in/g7VUDttT

I just learned that 72% of businesses struggle to personalize their outreach messages. And this stat is not too far off from what exists in the tech industry. How do we solve this challenge? By incorporating labor market trends into our communications, we can address specific pain points and needs of our target audience. Share your thoughts or email us at hello@sellpromo.agency to learn more about our innovative approach! 📈✨ #MarketingStrategy #BusinessGrowth

Embark on a transformative journey toward Digital Excellence, where your brand's potential knows no bounds. Our comprehensive suite of services is designed to elevate your brand, giving you the competitive edge you need to thrive in today's dynamic market. Stand out from the competition and capture your audience's attention like never before. Let’s work together to unleash your brand’s full potential and make a lasting impact in the digital world. Your path to success starts here—join us on this exciting journey! #DigitalExcellence #BrandTransformation #InnovationOnTheGo #ElevateYourBrand #StandOutInTheMarket #DigitalMarketing #UnleashYourPotential #CompetitiveEdge #SuccessJourney #ImpactfulBranding

"Succeeding in the Fast-Paced Digital Environment: Expanding Your Business Globally" In today's dynamic digital environment, the pace of change is exhilarating. Have you ever paused to envision the vast possibilities for your business on a global scale? With the world at our fingertips, the digital landscape offers unparalleled opportunities for growth and expansion. From social media to e-commerce platforms, the avenues for reaching a global audience are limitless. Let's embark on a journey together, where boundaries dissolve, and new horizons emerge. Together, we'll navigate the complexities of the digital age and harness its full potential to propel your business to unprecedented heights. #innovation #management #digitalmarketing #technology