Alessandro De Zanche’s Post

The age old debate. Quality vs quantity. If you’ve been in marketing long enough you’ve learned that there isn’t one answer to this debate. Variables such as what platform, audience, industry, location and a hundred other things come into play. Assuming none of that matters and you just had to pick one. I would take quantity. My justification for choosing quantity is based on over a decade of managing companies and individuals socials. I’ve seen that the more consistently you are engaging with your audience the better. The algorithms seem to universally like it more as well! Now back to the real world. You need to be finding the balance. You can’t be sooo picky on quality that content is rarely posted. You also shouldn’t be sharing every single thing that pops in your head. Be the professional your company is paying you to be! Do both 😊 What are your thoughts? #marketing #socialmediamarketing #content #agency #cmo

The average attention span of a human is now shorter than that of a goldfish! Make sure your content grabs your audience fast to keep them hooked. #marketing #socialmedia #digitalmarketing

The main benefit of using a UGC agency instead of creating a UGC in-house 👉Data insights and speed of learning that you can’t compete with👈 Let’s say an agency has 15 clients for UGC ads Each client only spends around 30k/m on ads $30k spend x 15 clients = $450k/m ad spend That is $450k worth of data per month They can see what the trends are What is working and what isn’t These learnings are spread across their team as well Their creative strategist is constantly getting better because they have tighter feedback loops They have editors who know exactly what a winning ad’s editing looks like They have a network of vetted creators who are ready to create content They know how to create ads that ACTUALLY perform at scale. You likely don’t If your brand is below $15m a year, it may be hard to compete against an agency managing 10+ clients Do you agree? Keep moving forward!

Why keep pushing out content when the digital world is flooded with it? Neil Patel drops a hard truth about today’s content landscape—it's no longer about quantity. With the sheer volume of posts and articles out there, simply adding more noise won’t get you noticed. 🔑 Key Insight: "Content is not king because there's too much content being published... You're just drowning in a sea of noise." — Neil Patel 💡 Why It Matters: In a world where content overload is the norm, standing out requires more than just publishing. It’s about delivering value, timing, and targeting the right audience with the right message. Patel’s advice is a wake-up call for businesses to rethink their content strategies. 🎥 Watch the Full Interview: Get deeper insights into how to navigate content saturation and make your message cut through the noise. Neil Patel shares expert strategies to help you win in the crowded digital space. #ContentMarketing #DigitalStrategy #NeilPatel #ContentOverload #BusinessSuccess

Want to steal your competitors' audience? Here's how to find the gaps in their content. It’s simpler than you think. Follow my step-by-step: 1. Find Your Competitors: Search your industry, and note who appears first (organic results only!). 2. Type in the search bar site:competitor .com "key topic" (e.g. site: alicebakeswell .com "carrot cake"). 3. If they haven’t covered a topic that’s important to your audience, that’s your golden opportunity. Create a page around it, optimise it, and capture their audience. Stop letting your competitors dominate. Find the gaps and fill them with content that attracts and converts potential customers. #contentmarketing #digitalmarketing #ecommerce #content

𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗮𝗹𝗲𝗻𝗱𝗮𝗿 𝗶𝘀 𝗟𝗶𝗸𝗲 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗮 𝗧𝗩 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲 Creating a content calendar is akin to planning a TV schedule. You strategically schedule your content (shows) to reach your audience at the right times. #ValueMultiplier #PayPerClick #DigitalMarketingAnologies #OrganicReach #b2bMarketing #LeadGeneration #DigitalMarketing #digitalmarketing #digitalindia #SocialMediaMarketing #FacebookMarketing #LinkedinMarketing #EmailMarketing #MobileMarketing #SMSMarketing #OnlineReputationManagement #ORM #GoogleAdwordsManagement #MarketIntelligence #BusinessAdvisory #Consulting #ProcessAutomation #DataAnalytics

Answering that question has become my obsession. Are we just gonna let this tsunami of content take us under ? Do we play by facebook’s rules & hand over our money so we can reach our own hard-earned fans with our content ? Do we just sit by and watch our great work become a de-valued commodity ? No. We need answers, we need alternatives. I was asking myself the same questions : The answer is right there : go check it out yourself. « THE CONTENT CODE » by Mark W.SCHAEFER (1st edition : march 2015). #contentmarketing #digitalcontentmarketing #marketing #marketinglaws #buyerjourneys #b2bcontent #ignition #content #audience

Are you able to spot MFA content? Maybe you can, but can your ad campaign? The internet is flooded with content, but not all of it is created equal. One type of content increasingly coming under scrutiny is Made for Advertising (MFA) content. Let's discuss why it's harming the media ecosystem. MFA refers to content specifically created to maximize ad revenue rather than to inform, entertain, or engage an audience. This content often prioritizes clicks over quality and features sensationalized headlines, thin reporting, and excessive ad placements. While it may generate revenue for publishers, it often leaves audiences underserved and misinformed. An example of MFA content: Let’s take a hypothetical article titled: “Shocking! You Won’t Believe What Happened in Washington Today!” This article might: • Provide vague or incomplete information. • Overload the page with intrusive ads. • Link to unrelated or sensationalized content to keep readers clicking. • Mislead readers with an exaggerated headline that doesn’t match the substance of the article. In contrast, a reliable news source would focus on clear, concise reporting, providing context, and minimizing distractions for the reader. Why Does This Matter? As advertisers, marketers, and readers, we have the power to influence the quality of online media. By identifying and avoiding MFA content, we can help shift ad dollars toward outlets committed to accuracy, integrity, and meaningful journalism. At Ad Fontes Media, we’re proud to lead the charge in this effort. We specialize in assessing the reliability and political bias of over 11,000 news sources, helping advertisers, platforms, and consumers make informed decisions. Our Media Bias Chart and proprietary methodologies enable us to identify sources and articles that may lean towards MFA practices. By understanding these metrics, brands can allocate their ad spend to support quality journalism and avoid inadvertently funding content farms. Together, let’s support quality journalism that truly informs and empowers audiences. How does your organization ensure your ad dollars align with your values? #MediaLiteracy #MFAContent #AdFontesMedia #QualityJournalism #MediaBiasChart #AdTech #Advertising #ProgrammaticAdvertising

Ready or not, UGC is here to stay. Gen Z's BS detector is STRONG, and shoppers are nearly 2.5x more likely to say user-generated content is more authentic than brand-created content. 86% of brands believe that UGC in their paid and owned media would improve performance, but they're not all using it. Why? Licensing content from the internet is complex, risky, and time consuming. Catch+Release makes it easy. Tons of other interesting stats in this article from Bazaar: https://lnkd.in/gsJ-xtzp #ugc #digitalmarketing #socialmedia

Is that UGC real or fake? 🤔 Learn how to spot inauthentic content and protect your brand from the negative consequences. 📍 https://lnkd.in/g_yN2h5d #digitalmarketing #socialmedia #trust #UGC