Dev Basu’s Post

Don't just learn from your own mistakes; learn from the mistakes of others. It's easy to fall into the trap of doing things the way they've always been done. But in marketing, especially B2B SaaS, this can be disastrous. To grow and thrive: • Observe what your competitors are doing (both good and bad) • Apply innovative thinking to your strategies • Experiment and adapt quickly Being a successful marketer in this space requires equal parts creativity, determination, and humility. Stay curious. Stay adaptable. Stay relentless. #b2bsaas #marketingadvice #innovation

"The risk that most B2B SaaS companies run is that this market cycle will actually turn over before they can turn over their messaging." This is the one area I'm seeing most SaaS marketers are spending the least amount of time on. Too many B2B SaaS companies are still focused on gain-focused messaging, which is no longer in vogue in the current market. 🤔 This puts them at risk of losing out on opportunities to peers and competitors if they don't update their messaging. The best lever to be pulling right now is enriching the offer and working on messaging. Make sure the offer is compelling and has low friction, and shift gain-focused messaging to loss aversion-focused messaging. Targets and ideal customers should remain the same, but focusing on the levers of better offers and better messaging ensures the success of SaaS companies in the current market today. 💪 #marketing #demandgen #predictablegrowth

Don’t just learn from your mistakes—learn from the mistakes of others too. In B2B SaaS marketing, sticking to “the way things have always been done” is a recipe for stagnation. To grow, you need to: ✅ Observe what works (and what doesn’t) for others ✅ Think creatively and challenge the status quo ✅ Experiment, adapt, and move quickly Success in this space requires curiosity, adaptability, and the humility to learn from every opportunity. Stay curious. Stay adaptable. Stay relentless. #b2bsaas #marketingadvice #innovation

What is the difference between B2B SaaS companies who are retreating vs advancing in their marketing right now? They're making bets. Some will pan out and some won't. But here's what I know to be true — If you try, you risk failing. If you don't, you guarantee it. #demandgeneration #saasmarketing #b2bmarketing

What is the difference between B2B SaaS companies who are retreating vs advancing in their marketing right now? They're making bets. Some will pan out and some won't. But here's what I know to be true — If you try, you risk failing. If you don't, you guarantee it. #demandgeneration #saasmarketing #b2bmarketing

Struggling to maximise your B2B SaaS marketing efforts? Check out these expert tactics from Jani Folland at Agileday! 🔍📈 In this clip from our recent webinar, Jani shares essential strategies for startups to scale and succeed on limited resources: 🔹 Product & Content-Led Approach: Highlight your product’s story and its benefits to drive inbound traffic. By focusing on how your product solves real-world problems, you can attract and retain customers more effectively. 🔹 Focused Messaging: Tighten and narrow down your messaging. Keep your website and homepage clear and concise, addressing specific customer needs directly. 💥 Ready to elevate your marketing game? Unleash your potential and get personalised support: https://lnkd.in/eT8CW8Cq #B2BSaaS #MarketingStrategy #ContentMarketing #ProductMarketing #DigitalMarketing

What is the difference between B2B SaaS companies who are retreating vs advancing in their marketing right now? They're making bets. Some will pan out and some won't. But here's what I know to be true — If you try, you risk failing. If you don't, you guarantee it. #demandgeneration #saasmarketing #b2bmarketing

Staying Ahead of Industrial Trends: A Must for B2B SaaS Success As you know, the SaaS market is always evolving and expanding, while competition is also increasing.   As a B2B SaaS company, you must stay up-to-date on industry trends and choose those that will propel your company to the top of the rankings.     That's where an effective marketing team comes in. Good marketing and information set your organization apart from its competitors.   Keeping up with trends and new innovations in the SaaS market is an important aspect of providing excellent service and remaining relevant in this business.   One thing to note: every trend is not for you. However, you must continue to leverage new trends that are beneficial to your brand and your product.   In every trend, there is always information that will birth new marketing strategies, product innovations, and sales strategies. 🌟 Don't forget to research on latest trend in your industry this week.

"The risk that most B2B SaaS companies run is that this market cycle will actually turn over before they can turn over their messaging." This is the one area I'm seeing most SaaS marketers are spending the least amount of time on. Too many B2B SaaS companies are still focused on gain-focused messaging, which is no longer in vogue in the current market. 🤔 This puts them at risk of losing out on opportunities to peers and competitors if they don't update their messaging. The best lever to be pulling right now is enriching the offer and working on messaging. Making sure the offer is compelling and has low friction, and shifting gain-focused messaging to loss aversion-focused messaging. Targets and ideal customers should remain the same, but focusing on the levers of better offer, better messaging ensures the success of SaaS companies in the current market today. 💪 #marketing #demandgen #predictablegrowth

Is attribution in B2B SaaS dead? 🤔 The truth? Attribution isn’t dead, but it’s overdue for a glow-up. Stop chasing oversimplified models and start thinking bigger. #attribution #SaaS #marketing #google #B2B