Derrick Moore’s Post

CTV Ad Servers: Understanding CTV Ads- A Simple Guide In today's digital age, advertising has taken on new forms and platforms. One such platform that has gained significant attention is Connected TV (CTV). CTV allows viewers to stream video content through internet-connected devices like smart TVs, gaming consoles, and streaming sticks. As advertisers navigate this landscape, understanding the role of CTV ad servers becomes crucial. In this blog post, we'll delve into what CTV ad servers are, how they work, and why they matter. https://lnkd.in/gWayCXjP

PENN Entertainment, Inc has announced that ESPN Bet will soon be seamlessly integrated into the ESPN and theScore apps across North America. This development means users will be able to track their bets, including all legs of parlays, live within these popular media platforms. The integration also includes personalized betting offers, real-time odds updates, and various wagering options, all designed to enhance the overall user experience. https://lnkd.in/eDWnHXrj Personalization is becoming increasingly important for betting platforms to differentiate themselves in a crowded market. If you're looking to elevate your sports betting platform, check out my recent article where I discuss strategies for creating a standout user experience: https://lnkd.in/eWXPqMkJ #DataArt #DataArtMedia #sportsbetting #bettingnews #sportsbusiness #sportsbiz 

Jennifer Pelino took the stage at the Advertising Research Foundation (ARF) OTT 2024 event, sharing unique insights from Sports Innovation Lab based on our Sports Data Cloud's transactional data. As traditional and sports-specific OTT platforms stabilize, advertisers must focus on retention and wallet share, especially with fewer first-time subscribers entering the market. We highlighted the significant subscriber growth impact Messi had on Apple, showcasing sports as a powerful hook, but can it be the hold? The session offered valuable perspectives, and we look forward to sharing more insights from Sports Innovation Lab at CES. Stay tuned! #OTT #sportsdata #datadrivenmarketing #futureofsports

https://pontiac.media has been updated. Great job by the team to showcase the new Pontiac DSP and how the platform is designed to remove extra fees when buying CTV, Online Video (and soon Streaming Audio). Direct quote from AdExchanger and Eric Schmitt today: "More TV advertisers are choosing to use DSPs as a campaign tracking tool rather than for planning and buying, especially advertisers that are more focused on location-based ads rather than hyper-targeted ones." This is the future of the DSP. The next generation DSP will be used for placing CTV and other media, but focused on making it easy to setup, launch, and execute while doing it at much thinner margin than the cookie-based generation. There will be a new generation of DSPs, and we're hoping Pontiac DSP leads the charge into the future ps. Shout out to Tyler Simmons - great job Tyler! And thanks for Loren Polster and his team for the finished product! #programmatic #adexchanger #adtech #DSPoftomorrow

🤔 What’s the ad load sweet spot? It’s a good question… and one that has risen in importance as CTV has become a popular viewing device. Media owners must deliver an ad-supported environment with low clutter and minimal disruption. This is particularly true in sports where missing out on game time is a huge deterrent for fans. 🏀 While over a third of people said they felt current ad loads are “just right,” there’s still work to be done. Media owners and advertisers should continue to partner to innovate ad delivery with an eye toward the viewing experience. ✅ Get more #insights on consumer receptivity to sports ads: https://hubs.li/Q02N8yWR0

🔥 Piping hot video marketplace insights from the leader in premium 🔥 CTV is now the dominant device for watching ad-supported content, accounting for 83% of U.S. ad views and 46% in Europe. As more viewers shift to connected devices, advertisers have new opportunities to reach audiences. Read more in the 1H 2024 report. #FreeWheelEmp https://bit.ly/489h0vq

In the fiercely competitive #MobileGaming landscape, player retention is key to success—and the quality of your in-game ads plays a crucial role. 🎮✨ Our latest blog dives into the importance of preventing player churn caused by poorly designed ads 👀 Discover actionable strategies to enhance player #Engagement, control ad placements, and optimize experiences that keep gamers coming back for more. 🙌 Ready to boost your retention rates? Click to read the full article! ➡️https://lnkd.in/df_HnCyU

Ad lift is a crucial metric for marketers to measure the impact of their TV campaigns on consumer behavior. By utilizing advanced analytics and modeling, marketers compare the behavior of those exposed to an ad with a control group, allowing them to optimize campaigns for maximum effectiveness and measure the true impact of their advertising efforts. With mediaQX TV Attribution, you can better understand the effectiveness of your TV campaigns by tracking and measuring their impact on website visits, mobile application installs, and other key performance indicators. #mediaQX #tvads #tvadvertising #tvattribution

What is up with all the games? Ever since Wordle, everywhere I look another publisher, newsletter, and now smart TV has a game. Interested to see how Samsung pulls off these Game Breaks and if people interact. As a media buyer, it's amazing to see all the new placements I can run ads, but as a consumer, I'm overwhelmed. What's most important will be how it's measured and how it drives results. I happen to have a Samsung TV so I'll keep ya'll updated when I start seeing these Game Breaks. https://lnkd.in/g-aSxTuf