Derek Borrell’s Post

View profile for Derek Borrell, graphic

President at Triangle Sales Performance Group | Driver of Success | Husband & Father | Sales Performance | Leadership Development | Outdoor space conservationist |

🔑 Sandler Rule: Avoid Confrontation—Use Third-Party Stories 🔑 Instead of direct confrontation, shift your approach with stories that express concerns without putting buyers on the defensive. For example, if you suspect your prospect will shop around, don’t accuse them. Share a story about a past client who faced delays by doing comparisons. Buyers trust stories over a hard sales pitch, and using real-life examples allows you to indirectly showcase your value. Instead of saying, "consider this," say, "a client valued this feature because..." This positions you as a trusted advisor, sharing experiences, not just selling. Third party stories, or reference stories, sell better than you ever could. #SalesTips #SandlerTraining #StorytellingInSales #SalesSuccess #RelationshipBuilding

To view or add a comment, sign in

Explore topics