Deon Binneman’s Post

Bounce back from a post-rebrand slump and regain branded and non-branded traffic through technical SEO, affiliate promotions and more. #SEO #DigitalMarketing #GoogleAdwords

As you probably know, vape SEO requires constant efforts to stay on top of your competitors, and one of the crucial aspects of digital marketing for businesses in the vaping industry is link-building. In this article, we will delve into the various types of links that are relevant to the vaping industry, and also discuss the benefits of link building, including increased website authority and domain rating, higher search engine rankings, and improved brand awareness. ⬇ https://lnkd.in/dUSu5yyY

"But Jinal, what’s the point of advertising to customers who already know me and are actually looking for me?" said the Head of Digital Marketing of a large D2C company. And at the time it made sense: 1. The brand was possibly the largest in their category - sporting goods. 2. Their SEO game was top notch - when I searched for the brand on Google, the brand appeared on almost every single organic result. So does it mean that brands don’t need to invest in branded searches anymore? Yes and no. There are a few factors to consider: 1. Stage of Brand Growth: If you’re a relatively new entrant to the market, investing in branded searches is definitely worth it. It builds credibility and it helps you put your best foot forward in terms of the information you want to share with potential customers. 2. Competition: Competitors will bid on your branded terms. It’s a hard pill to swallow but it is the truth. To prevent losing out on customers to competition who swoops in at the last leg of the purchase journey, you need to invest on branded searches. 3. Higher ROI: This one always gets mixed responses. Branded keywords often cost less and convert more making it one of the most profitable acquisition channel. But would the customer have converted anyway since they were actively looking for you? It’s a debate for another day. In my opinion, as long as your end ROI calculations actively factor in the difference between branded searches and all other media, it’s a great tool to leverage to drive overall profitability. 4. SEO presence: Your branded searches will more often than not overlap with your organic results. Sometimes it feels like paying a premium for something that you would have gotten for free anyway. Good SEO is a long term strategy, often overlooked and underutilized. So till your SEO plays catchup to your paid marketing efforts, branded searches still make sense for your brand. What are your thoughts on branded searches? Let me know in the comments. #googleads #brandedsearch #ppc

Trio of Client Wins for Door4 #digitalmarketing #performanceagency #webdesign #brandstrategy #energyefficiency #technologyretail #homeimprovement #branding #customerjourney #userjourney #SEO #onlinesales #paidadvertising #growthstrategies #clientpartners #digitalpresence #engagement #revenuegeneration #marketingagency

Benefits of Link Building Strategies ✔ Link building supports your online marketing campaigns and has many other benefits as well. 1. Brand Awareness. Brand awareness is the personality of your business. It’s what a customer would look at and immediately recognize your product or services. If you have been building links for a while, it’s possible that you already appear on the top pages.  By appearing at the top, you own a personality that dictates trust and value to your customers. With consistent link building efforts, you will start receiving titles like “popular” or “trending” on your list. 2. Recurring Income. A business operates at its best when there’s a stream of regular income. The revenue may be through targeted websites or social media channels that offer a degree of certainty that operations won’t stall.  Since links are built over time, their effectiveness on a website lasts for extended periods. When you acquire a link today, the value will not change in the next month or years as long as the authority of the pages is intact.   3. Boosts Domain Authority (Moz) or Domain Rating (Ahrefs). Different brands use varying names to describe their domain scores. Some are very popular among all users. They have become a gold standard for sites measuring their stand in the global SEO stage. The three aspects that boost these domain scores are:  A significant number of websites linking back to you  Good domain scores for the linking websites  The fewer number of websites that each acquiring domain links to  If you have earned these good scores over time, then you’ll have great DA/DR scores. 4. Builds Credibility. One of the top-ranking factors in Google is links. By appearing on top of Search Engine Results Pages(SERPs), Google takes this to indicate that you offer value. Appearing on top pages further builds your credibility with potential customers. 5. Boosts Online Visibility. Your position on SERPs determines the number of clicks you get. #linkbuilding #linkbuildingservice

NJMC Direct: Revolutionizing Direct Marketing with Precision In the competitive landscape of direct marketing, NJMC Direct has emerged as a leading force, known for its innovative strategies and commitment to delivering measurable results. Specializing in creating customized marketing solutions, NJMC Direct bridges the gap between brands and their target audiences with a blend of creativity and data-driven precision. Innovative Approach to Direct Marketing https://lnkd.in/dtxjASeu 1. Data-Driven Solutions At the heart of NJMC Direct’s success is its data-driven approach. By leveraging advanced analytics, the company crafts highly targeted marketing campaigns that ensure messages reach the right audience. This focus on data helps in optimizing campaign performance and maximizing return on investment. 2. Multi-Channel Expertise NJMC Direct excels in utilizing a variety of marketing channels to enhance brand visibility. Their expertise includes direct mail, digital marketing, and customer engagement strategies. Whether through personalized direct mail campaigns or comprehensive digital advertising, NJMC Direct ensures that their clients’ messages are impactful and engaging. 3. Customized Campaigns Understanding that each brand has unique needs, NJMC Direct emphasizes personalized solutions. The company collaborates closely with clients to tailor marketing strategies that align with their specific goals and audience demographics. This customization ensures that campaigns are relevant and effective. Commitment to Excellence 1. Focus on Results NJMC Direct’s commitment to excellence is reflected in their results-oriented approach. By continuously analyzing and refining their strategies, they ensure that their campaigns deliver tangible outcomes, from increased customer acquisition to enhanced engagement. 2. Staying Ahead of Trends The marketing landscape is constantly evolving, and NJMC Direct stays at the forefront by embracing new technologies and trends. Their proactive approach to incorporating the latest advancements ensures that their clients benefit from cutting-edge solutions and stay ahead of the competition. 3. Customer Satisfaction Customer satisfaction is a cornerstone of NJMC Direct’s operations. The company prioritizes clear communication and exceptional service, ensuring that clients receive not only effective marketing solutions but also a positive and supportive experience throughout their partnership.

Every business or public figure wants a constant flow of attention towards what they offer. A customer making a purchase is great, but if that customer buys two, three, four times—it’s even better! This indicates loyalty to the brand and alignment with its values. But how can you achieve this result? Read all about it: https://lnkd.in/dq7HCXCf #Marketing #SEO

What are your thoughts on paid search? How do you see the future playing out as it relates to small business marketing? #smallbiz #smallbusiness #merchantservices #creditcardprocessing #cardpayments #cardprocessing #smallbizowner

What Is Digital Marketing? Types and Examples: Digital marketing involves many of the same principles as traditional marketing and is often considered an additional way for companies to approach consumers and understand their behaviour. Companies often combine traditional and digital marketing techniques in their strategies. But digital marketing also comes with its own set of challenges. Digital marketing started to become popular with the widespread adoption of the Internet in the 1990s. - Website Marketing - Pay-Per-Click Advertising - Content Marketing - Email Marketing - Social Media Marketing - Affiliate Marketing - Video Marketing - Text Messaging #MKTG6040 Fanshawe Toronto@ILAC Eli Yufest #digital #marketing

Each bucket has a distinct role in capturing returns and building future demand, creating a more sustainable growth model. https://cstu.io/c56a30 #SEO #Marketing