Simone Della Chiesa’s Post

Worth doing... the new 𝗧𝗲𝘀𝗰𝗼 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻, a comprehensive training programme designed to help marketers demystify and master the booming retail media landscape! Whether just starting out in retail media, or coming equipped with years of experience this course has everything you need to hone your skills and understand the role Tesco can play on a media plan. ✅ Find out what is driving 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮’𝘀 𝘀𝘁𝗿𝗮𝘁𝗼𝘀𝗽𝗵𝗲𝗿𝗶𝗰 𝗿𝗶𝘀𝗲 and how it has become a brand marketing essential. ✅ Discover the dynamics of the UK grocery market and how 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 from Clubcard fuel everything we do. ✅ Learn how Tesco’s media solutions 𝗲𝗻𝗵𝗮𝗻𝗰𝗲 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲, close the marketing loop, and leverage the scale, precision and reach of Tesco. Tesco Media and Insight Platform

Last touch attribution is like Tesco having doors 👇 Genuinely one of the best analogies i've ever read on the problems of last touch attribution. I think the first time i read it was on 'How Not To Plan' a few years ago, authored by Les Binet and sarah carter and published by the APG. Anyway, fast forward and i also did my IPA (Institute of Practitioners in Advertising) effectiveness test in 2023. Learned a ton. Made lots of notes. And then kinda left them there. But if you know me, i like to share everything i learn. So i wrote about how the top 1% brands think about measurement, with practical things that definitely helped me wrap my head around all of it (or at least be less shit about it). And i genuinely had fun with this, because measurement can be fun (what!), or if nothing else it's crucial for us to be actually taken seriously by the wider business, not just other marketers. I'm sending a newsletter about it next week. The measurement piece is already live, but if you subscribe to Salmon Theory, you'll get that, other short sharp pieces, and a chance to access our private group: https://lnkd.in/dcBmJhnZ

WHAT WAS YOUR BIGGEST DIGITAL SHELF LEARNING DURING THE LAST 12 MONTHS - PART 4 As part of our 2024 digital shelf optimisation benchmark Digital Commerce Global asked exactly that question to hundreds of participants from 83 global CPG manufacturers. Some of the peer learnings are fantastic, so I thought I would share them so that everyone can benefit. There are well over 100 unique learnings from all over the worlds and across 19 different product categories, so follow for more and share if you find them useful. #digitalcommerce #ecommerce #cpg #cpgindustry #fmcg #fmcgindustry #learning #continuousimprovement #bestpractise

WHAT WAS YOUR BIGGEST DIGITAL SHELF LEARNING DURING THE LAST 12 MONTHS - PART 6 As part of our 2024 digital shelf optimisation benchmark Digital Commerce Global asked exactly that question to hundreds of participants from 83 global CPG manufacturers. Some of the peer learnings are fantastic, so I am sharing them so that everyone can benefit. There are well over 100 unique learnings from all over the world and across 19 different product categories, so follow for more and share if you find them useful. #digitalcommerce #ecommerce #cpg #cpgindustry #fmcg #fmcgindustry #learning #continuousimprovement #bestpractise

WHAT WAS YOUR BIGGEST DIGITAL SHELF LEARNING DURING THE LAST 12 MONTHS - PART 3 As part of our 2024 digital shelf optimisation benchmark Digital Commerce Global asked exactly that question to hundreds of participants from 83 global CPG manufacturers. Some of the peer learnings are fantastic, so I thought I would share them so that everyone can benefit. There are well over 100 unique learnings from all over the worlds and across 19 different product categories, so follow for more and share if you find them useful. #digitalcommerce #ecommerce #cpg #cpgindustry #fmcg #fmcgindustry #learning #continuousimprovement #bestpractise

WHAT WAS YOUR BIGGEST DIGITAL SHELF LEARNING DURING THE LAST 12 MONTHS - PART 7 As part of our 2024 digital shelf optimisation benchmark Digital Commerce Global asked exactly that question to hundreds of participants from 83 global CPG manufacturers. Some of the peer learnings are fantastic, so I am sharing them so that everyone can benefit. There are well over 100 unique learnings from all over the world and across 19 different product categories, so follow for more and share if you find them useful. #digitalcommerce #ecommerce #cpg #cpgindustry #fmcg #fmcgindustry #learning #continuousimprovement #bestpractise

Today, Ahold Delhaize published its Q2 and half year results for 2024. This quarter, our brands worked hard to ensure great value and savings for customers by leveraging their loyalty programs with personalized discounts, continuing to expand their own-brand assortments and supporting promotional activities from vendors, all for the benefit of customers and our communities.  With many thanks to the steadfast work of our brands and associates, our solid performance in the first half of this year provides a good foundation for our Growing Together strategy and our financial ambitions for the year.    Learn more about our Q2 and half year results here: https://lnkd.in/dnyVP6Mx  #AholdDelhaize #FinancialResults #QuarterlyResults

Tesco Looking To Build Industry Expertise With Launch Of Retail Media Certification Tesco’s dunnhumby-powered Media and Insight Platform has launched a new training programme designed to help marketers “demystify and master the booming retail media landscape”. Retail media has seen explosive growth in the last few years as brands look for more effective ways to reach consumers. However, the retailer noted that many brand and shopper marketers still don’t fully understand retail media’s capabilities and best practices. The new Tesco Retail Media Certification aims to “empower brands and media agencies with the knowledge and skills to plan, activate and measure high-impact retail media campaigns” with the supermarket group. The certification, available via the Tesco Media Academy, examines the potential of retail media for advertisers and how to run successful campaigns through a series of modules, including: * Navigating the evolving retail media landscape * Leveraging Tesco Clubcard data for actionable insights * Crafting full-funnel campaigns across in-store, onsite and offsite Tesco Media channels * Measuring and optimising campaign effectiveness “Retail media offers an unparalleled opportunity for brands to connect with consumers throughout the purchase journey in an engaging and measurable way,” said Stacy Gratz, Sales & Marketing Director of Tesco Media and Insight Platform. “Our new certification equips brand and shopper marketers with expert training directly from one of the industry leaders.” NamNews Implications: * Patently this training will help trainees recognise good RM execution when they see it. * As well as helping to standardise the metrics. * Time to apply – you know it makes sense! #RetailMediaCertification #Tesco

💡 What was your biggest digital shelf learning of the last 12 months? - PART 8 As part of our 2024 digital shelf optimisation benchmark, Digital Commerce Global asked exactly that question to hundreds of participants from 83 global CPG manufacturers. Some of the peer learnings are fantastic, so I am sharing them so that everyone can benefit. There are well over 100 unique learnings from all over the world and across 19 different product categories, so follow for more and share if you find them useful. #digitalcommerce #ecommerce #cpg #cpgindustry #fmcg #fmcgindustry #learning #continuousimprovement #bestpractise

💡 What was your biggest digital shelf learning of the last 12 months? - PART 9 As part of our 2024 digital shelf optimisation benchmark, Digital Commerce Global asked hundreds of participants from 83 global CPG manufacturers exactly that question. Some of the peer learnings are fantastic, so I am sharing them so that everyone can benefit. There are well over 100 unique learnings from all over the world and across 19 different product categories, so follow for more and share if you find them useful. #digitalcommerce #ecommerce #cpg #cpgindustry #fmcg #fmcgindustry #learning #continuousimprovement #bestpractise