Deepti Gupta’s Post

𝗛𝗼𝘄 𝗺𝗮𝗻𝘆 𝗽𝗼𝘀𝘁𝘀 𝗱𝗼 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗮 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗽𝗼𝘀𝘁? Can you guess? 25? 50? 100? Truth: There's Nothing called "Perfect Post" Now you may ask, "Then how can I know if my post is good or not?" Here's how you can know it: 🟣 𝗕𝘆 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 & 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 ➜ Research & analyse the problems of your Target audience and come out with various solutions by which "you can help them" ➜ Now, create content which educates, creates awareness, inspires or helps your target audience. 🟣 𝗕𝘆 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗣𝗼𝘀𝘁𝗶𝗻𝗴 ➜ Only if you start posting, you'll understand what type of content your audience engages with. ➜ This helps you to understand what type of content works or doesn't works. 🟣 𝗕𝘆 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗶𝗻𝗴 ➜ Try creating posts in different formats like only text posts, posts with images, carousels, polls, articles. ➜ This helps you to know which type of content does your resonate with. Instead of stressing about ❌ Right Format ❌ Right Length ❌ Beautiful Graphics ❌ Opinion of others on your content ✅ Start creating and ✅ Experiment ✅ Analyse the metrics and ✅ Find what works best Now, a quick question for you! How many posts did you create (or delete) before you posted your first post on LinkedIn? Share your story in the comments 👇

Doing this is shitty. There... I've said it. Now that I've grabbed your attention, let's talk about hooks and why sometimes, writing click-bait hooks can do you more harm than good. Why did you click on "see more?" Probably because "shitty" is negative, provocative and made you curious. Lately, I've seen a lot of these hooks used the wrong way on social media. But writing a clickbait hook might do you more wrong than good. Think about your brand, and how you want it to be perceived. Your ideal client will always remember how you made them feel. Do you want them to feel like you made them waste their time? I doubt so. Write hooks, yes. But only to create content that will serve your customers. How do you feel about clickbait hooks?

Sharing “value” in your posts no longer works to get buyers. In the early days of LinkedIn, Posting tips & tricks would have clients banging at your door. But today… This style of content no longer attracts buyers. The market has changed. There is more competition. And buyers are more sophisticated. My goal is not to be pessimistic or discourage you. In fact… There is a new content style that is getting buyers purchasing quicker than ever on LinkedIn. Instead of writing a long post about it, I published a brand new YouTube video explaining exactly what this content style is and how to use it. Here is the link to watch: https://lnkd.in/engyy-jq

If you struggle to get content to post, here are my little hacks 🤗 they work like magic. . 🌺 Engaging in random discussions with people, from there, ideas on what to write can pop up based on our discussion. 🌺 Witnessing real-life experience. I am a brand designer, so I might just see a wrong design or bad branding on my way, and boom💥, an idea of what to write will surface. 🌺 And the last one, this one works like magic. You can make your social media pages to be your content bank. What do I mean by that? You have the power to determine the kind of content you are interested in seeing by filtering the content you engage in online. So, for my Instagram, I make sure I follow and engage in brand, branding, and design-related kinds of content. Once I am out of content or don't know what to write, I just go to my Instagram feeds, and hola! I will see as many ideas or topics to write on or recreate. . Just try these 3 hacks and believe me, you will stop complaining about content block. . Let me know what you think about them in the comment section. . Happy weekend to you all and remember, today is Social Saturday, so feel free to connect with as many people as possible. You can start with me 🤗 #socialsaturday #linkedinforcreators

Here's the truth: Posting 7x a week is not the winning formula Sure it can do wonders to your reach but,.... People are busy. Your TA and prospects are busy. They do not want to be bombarded with irrelevant posts. Stop over posting! Do this instead: 1. Quality over quantity - Focus on creating content that truly informs, inspires, or entertains. 2. Maintain a theme - Develop a content focus that aligns with your overall goals and brand. 3. Schedule strategically - Plan your content calendar to ensure a steady stream of valuable content. Over posting can overwhelm your audience and dilute your message. Start posting consistently and rightly instead. Quality > Quantity Aim for 3-5 high-value posts per week PS. Who else uses the LinkedIn filters to edit their photos?

The 'Hook' Strategy That Got Me 2,000+ impressions Within 2 hours! Tired of posts with low impressions? Do this👇 You know hooks, right? They are words within the first line of your content that must be strong enough to make your audience willing to click 'see more' (literally) Everyone on Li keeps saying: "your hooks should be concise and simple" But somehow that isn't enough for me What words do I use? I could write a good content in minutes but then I would spend hours deciding on my hook😩 Until I came across a particular post one day on LinkedIn. The post mentioned, a two-step strategy on how to write a hooking 'hook'. 1. It should stir the desire of your audience - By meeting their needs 2. It should be new - Something they have not heard before Now, this gave me clarity because it gave me more specific instructions on how to create my hook Have you heard of Nikola Nikolic? He is a content strategy expert and he is always giving out free tips to his audience His hook strategy got me 2,000+ impressions within 2 hours! (the best I have ever had) So if you want a LinkedIn breakthrough today, go to his profile Nikola Nikolic and the rest is up to you. Do you have a 'hook' strategy that works for you? Let us know in the comment section😊 PS. Check the comment section for the first post I created using Nikola Nikolic's hook strategy.

Hooks are overrated. I used to use a lot of clickbait. But I realized what's more important... And the thing I'm talking about is your relationship with your audience. Even if you have the best content in the world... No one is going to engage with you if they don't know who YOU are. Meanwhile, if someone's been following you for a while and loves your content... They're going to read it even if you have the most complex, run-on sentence, with no formatting or a "hook". So, now I'm focusing on optimizing for this through top of the funnel content such as: - My approach/opinions - General LinkedIn growth (not zoomed into ghostwriting) - General marketing tactics, getting attention, what works/doesn't, and so on... I've done ghostwriting for accounts with 13,000+ followers... Generated tons of leads... But we wouldn't have gotten half the results... If they had not spent years building up their brand reputation. So, of course, value and case study posts are super important... But to convert leads into paying clients - you typically need to start with a solid relationship with your audience first. What kind of content are you posting to grow your relationship with your audience?

So You Wrote Great Content, Now What? Grabbing attention is just the first step. They still might not be convinced your product or service is the answer they need. Pay attention to this: When you browse online, are you looking to just hand over your hard-earned cash? No right! You're searching for solutions to your problems, big or small. This is where it clicks. People want to know if you understand their struggles and have the fix they need. And sometimes they even end up buying impulsively! Why? Because the content speaks directly to a need they might not have even realized was there. and suddenly they're interested! That's the power of connecting with your audience. So, the next time you create content, remember: It's all about them, the reader. → Understand their needs. → Speak directly to their pain points. → Show them how you're the fix they've been looking for. That’s how you can turn those clicks into conversions. Let me know your thoughts in the comments!

I get 100k+ views on my content every week. (Without spending a $ on ads) Steal my 7-step content strategy to achieve it. 1. Use easy language →  10x more relatability. 2. Keep sentences concise → 8-10 words long 3. Focus on formatting → Attract through clear spacing 4. Rehook the readers in the 2nd line → 3x more curiosity 5. Break long sentences into points → Follow the 1:3:1 pattern 6. Ask questions in the CTA, add P.S. → Make them eager to answer 7. Be authentic, sincere & transparent → Do not fake the outcome or results Study the audience and focus on solving their biggest problems. That’s the ultimate key. P.S. What's your favourite tip for creating engaging LinkedIn posts? P.S. Want similar results? I help founders grow their presence on LinkedIn and get leads. I am taking 1 more client for this month. DM me or book a call to get started today.

One thing that held me back when I first started posting on LinkedIn 👇 I believed every post had to be completely original. This mindset made content creation much more difficult. I’d spend countless hours trying to brainstorm new ideas. > Sometimes inspiration would strike easily. > Other times, I’d hit a creative block and feel frustrated. But I’ve learned an important lesson: you can REPURPOSE your old content. Here’s how to do it effectively: ⇾ Review your previous posts ⇾ Select one that performed well ⇾ Revise it to enhance its message ⇾ Refresh it with a new graphic or image ⇾ Find a post that didn’t perform well ⇾ Rewrite it into something you’d enjoy reading ⇾ Repost it and see if it performs better this time Don’t make posting on LinkedIn harder than it needs to be. Leverage the content you already have. Just make it better :) #socialmedia #socialmediamarketing #contentcreation