Deepak Roshan’s Post

I still watch Steve Jobs' introduction of Apple's 'Think different' campaign (1997) from time to time. It's an extremely inspiring take on product marketing. How it gives *people* centre stage. Apple was always about the people using their technology. It was about Apple enabling people to do cool stuff. Celebrating artists, similar to how Nike celebrates athletes. 'Think different' celebrates creativity and out of the box thinking. This new iPad ad *literally* crushes creativity and puts it... back into a box. No people. Just technology. It's the polar opposite of Apple's original message. Not to mention how it feeds the fear of its target audience: craftsmanship and creativity being crushed under the weight of technology. Interesting how this narrative will develop from here, seeing how Apple has always been the benchmark in product development and - marketing. https://lnkd.in/gDqCu25q

Is the Apple Magic Mouse's design a blunder or a strategic marketing choice? The sleek and advanced Apple Magic Mouse has a unique design feature that has sparked frustration among users. While the charging port is discreetly located on the underside, maintaining the device's streamlined look, it renders the mouse unusable during charging. This has led to interruptions in productivity and raised concerns about functionality versus aesthetics. User Experience Concerns: - Inconvenience: Users must switch to an alternative input device when the mouse needs charging, causing disruptions and impacting productivity, especially in professional settings. - Charging Frequency: Although the Magic Mouse boasts a long battery life, the cumbersome charging process contrasts with competitors' more user-friendly options. - Design Over Functionality: Prioritizing aesthetics over practicality prompts questions about whether form should outweigh function in product design decisions. When compared to other wireless mice, the Magic Mouse falls short in offering a seamless user experience. Competitors provide solutions like replaceable batteries and front-placed charging ports, allowing simultaneous use and charging. These alternatives underscore the practical limitations of the Magic Mouse's current design. #Apple #UserExperience #ProductDesign #MarketingStrategy #Innovation #TechIndustry PC: Google

Apple pulling the plug on one of its flagship devices- Apple Vision Pro, is a classic example of why human-centered design matters. Here’s my abstracted take: 1. Know What Your Users Actually Want- It’s a wake-up call that even a sleek design can flop if it doesn’t fit into users’ lives. It’s all about understanding who your users are and what problems they need solved with a new piece of tech—not just pushing out shiny new features. 2. Innovation Shouldn’t Feel Like a Shock- New ideas are great, but if they make users uncomfortable or confused, you’ve lost them. It’s about finding that balance between fresh innovation and what feels familiar. People don’t want to feel like they’re learning a new product from scratch. 3. Solve some Real Problems, Not Just Add Features- If a new feature doesn’t actually improve their experience or make life easier, they won’t care about it. 4. Pricing Has to Make Sense for Users- You can’t just charge a premium because it looks cool or because it’s Apple! Users only pay more if they feel they’re getting significant value. Price should somewhat match the impact the design has on their everyday experience. 5. Listen to Your Users, Always- This is why user feedback is golden. If you’re not testing ideas with real people and listening to their pain points, you’re flying blind. It’s all about collaborative designing, not just for them. This is why putting people at the center of the design process is everything. It’s about empathy, real-world testing, and making sure you’re building something users actually love and is a bang for the buck! That said, eagerly looking forward to the next version of Apple Vision Pro! What are your thoughts? #design #productdesign #pricingstrategy #marketing #immersiveexperience #XR #Mixedreality

Ever noticed how Apple’s designs barely change, but they still manage to capture attention every single time? 👀 Is it because of innovation or are we simply buying into a status symbol? If we compare it to Samsung’s ever-evolving designs and you start to wonder… 🤔 So, what do you think? Is Apple playing it safe, or have they mastered the art of simplicity? And how does Samsung’s approach stack up? Drop your thoughts below—Apple or Samsung, which design philosophy speaks to you?👇 Via: @modernmba (Instagram) #designdebate #applevssamsung #productdesign #brandidentity #innovation

Apple has done it yet again! Amazing, mind bending! Apple have managed to have a product launch event without a *single* new product. More iPads with different screen sizes. And new PENCIL! Its actually not new screen sizes, just different sizes compared with last year. No, scratch that, it’s the same screen sizes again! Did the beancounters think of new names? No, it’s the same Air and Pro yet again. Is this not evidence that a trillion $ company is incapable of innovating, only iterating and marketing? Will this be the beginning of the end for Apple or will loyal customers (including me for over 30 years!) keep buying new overpriced hardware?

Apple has launched their Magic Mouse 3 🖱 You know what's funny? They STILL kept the charging port at the bottom! And yes, everyone's been roasting them for years about this. I'll be honest, I thought this was the dumbest design ever. Like, who makes a mouse you can't use while charging? But here's the thing that changed my mind: ✅ A quick 10-min charge gives you a solid hour of use ✅ A full 2 hour charge lasts nearly a month  ✅ The bottom placement actually stops us from leaving it plugged in 24/7, which would kill the battery and totally defeat the purpose of a wireless mouse Sometimes what appears as a design flaw is actually an intentional choice to guide user behaviour. Apple chose to prioritize aesthetics and proper wireless usage over the minor inconvenience of flipping the mouse occasionally. Great design isn't always about the obvious solution. Sometimes it's about subtle nudges that encourage better user habits. What do you think about this design choice? Let me know in the comments 🤩

🍏🖱️ Apple’s Magic Mouse: Charging Port Still on the Bottom—A Trick or Treat? Once again, Apple keeps the charging port of the Magic Mouse at the bottom, sparking debate among users. Is this design a quirky feature or just inconvenient? Our latest article dives into the reasoning behind Apple’s controversial choice and examines whether this unique placement adds value or frustration for users. Ready to see if Apple’s design is more trick than treat? #AppleMagicMouse #DesignDebate #AppleDesign #mahamananews #TechInsights #ProductReview #Apple

"1,000 songs in your pocket." In the mid 1990s, MP3 players had a reputation for being overly complicated. Users had to navigate through confusing interfaces and deal with a lot of buttons, making the experience frustrating. They could also store very limited number of songs. Enter Steve Jobs with the iPod. Steve Jobs introduced the iPod with a clear and compelling message: "1,000 songs in your pocket.". The iPod featured a simple design with intuitive controls and an easy-to-use interface. It streamlined the user experience, along with the ability to store 1000s of songs, visa vis, traditional MP3 players, which could only hold a CD-worth of songs. Takeaway for Brands: Keep your brand messaging simple and straight to the point, addressing customers’ biggest pain points. Just like Apple did by saying "1,000 songs in your pocket," addressing both limited storage capacity and frustrating UX pain points. If you want to take your social media video editing and graphics to the next level, checkout our creative portfolio using the link in the comments. And, obviously, FOLLOW Hinnacle for more! #branding #marketing #apple #stevejobs #socialmedia

Friedrich von Borries, a contemporary German design theorist, writes that design can have two types of attributes: 𝐄𝐧𝐭𝐰𝐞𝐫𝐟𝐞𝐧𝐝𝐞𝐬 𝐃𝐞𝐬𝐢𝐠𝐧 Design that empowers to freedom 💪 𝐔𝐧𝐭𝐞𝐫𝐰𝐞𝐫𝐟𝐞𝐧𝐝𝐞𝐬 𝐃𝐞𝐬𝐢𝐠𝐧 Design that restricts freedom ⛔ He uses a play of words here to underline his theory that only works in German, unfortunately: "Entwerfen" is the German word for "to design", but he points out that it can also be understood as "ent-werfen" which is "to throw sth. out". So "entwerfendes Design" is a design that throws people out of subjugation. "Unterwerfendes Design" is a formulatory counterpart: "unter-werfen" is "to throw sth. under" but "unterwerfen" is "to subjugate". As I see it, the product design here prioritizes aesthetics over functionality. The position of the plug makes simultaneous use of the mouse impossible. It restricts my freedom of choice in how and when to use the product. Thus, Apple's mouse design is an example of subjugating design, "unterwerfendes Design". Preventing users from overloading and damaging the battery might have been considered in the design process. But I am not sure if this was consciously driven or just a side effect of a choice in aesthetic styling. If it was conscious, it could be seen as authoritarian, because the outcome prioritized by the designer has to be paid by the user whose freedom of usage is reduced. From a practical point of view, I really do not understand why the presumed hiding of the plug was seen as so important. If the plug had been placed at the lower front of the mouse, just underneath the buttons, it would have been pointed away from the user and invisible to him or her. To me, there is very little benefit in this design decision. And why didn't they go for a wireless charging feature? But prioritizing aesthetics over usability is something that I perceive as a pattern with Apple products: On iPhones without a Home Button, the screenshot feature is now placed on combined click on the left and right buttons, locations on the product that are used to hold the phone. Therefore, accidentally making a screenshot happens with an unpleasant frequency. #Apple #mouse #design #designtheory #styling #usability

"This is the worst ad in Apple's history." Apple has just released its thinnest product ever: the new iPad Pro. The ad depicts various creative items, such as a piano and paint, being crushed by a mechanical press. The intention was to show the endless creative possibilities offered by such a thin product. However it wasn't perceived as such by Apple fans and the ad generated outraged reactions. ⛔ The metaphor is the most criticized part. Is destroying creative devices the best way to convey Apple's message? Shouldn't it instead show the iPad brings to life a world of opportunities? An X account made the video reverse and it's quite cool: the objects expand out of the iPad. Might have been a better image. 👨💻 It's off-brand. Apple positions itself as the brand that fosters creativity and uniqueness. Its ads are typically colorful, joyful, or anti-conformist. Not really the case here. 👑 Many even argue that Steve Jobs would never have approved such an ad, suggesting that Apple has become less creative. 💡 LG used the same concept in 2008. Not exactly a compliment for Apple. It looks like they tried to be edgy but didn't succeed in that case. But one thing can reassure them, when your ads generate such emotional reactions, it means you have a super strong brand 😉