Deb Nevins’ Post

Elevate Your Engagement with POCN Group! At POCN Group, we know that personalization is the key to meaningful connections. With our expansive database and cutting-edge tools, we empower pharmaceutical companies to connect with Nurse Practitioners (NPs) and Physician Assistants/Associates (PAs) in unprecedented ways. The Power of Personalization Targeted Outreach: Leverage our extensive data to segment NPs and PAs by specialties, prescribing behaviors, and engagement history. Our proprietary algorithm goes beyond CMS data to accurately infer specialties. Custom Campaigns: Develop personalized campaigns that incorporate thought leaders and resonate with your audience's specific needs and preferences. Our Advanced Tools Data Analytics: Obtain deep insights into NP and PA practices and prescribing patterns. First-Party Data: Access the most comprehensive and current information on NPs and PAs. Unmatched Network Largest Professional Network: Tap into the largest network of NPs and PAs in the U.S. to boost your marketing efforts. Engagement Platforms: Utilize our platforms to engage NPs and PAs, providing valuable education and awareness. Join us in transforming healthcare marketing with data-driven personalization. Partner with POCN Group and enhance your outreach today! #HealthcareMarketing #Personalization #POCNGroup #DataDriven #brandplanning #pharmamarketing #NursePractitioners #PhysicianAssistants

How Did POC Messaging Become Important To Brand Strategy? #Electronichealthrecords (EHRs), #telehealth and e-prescribing platforms have fundamentally changed how prescribers interact with patients. Clinical workflows moved off paper charts and physical prescription pads into these POC programs after the Health Information Technology for Economic and Clinical Health Act (#HITECHAct) was enacted. The HITECH Act pushed HCPs to adopt EHRs to improve the privacy and security of healthcare data using financial incentives, and now 96% of non-federal acute care hospitals and 78% of office-based physicians use electronic records in the U.S. On average, primary care physicians spend 36 minutes using an EHR per patient visit. From looking at a patient’s medical history to writing a new prescription, #POC programs not only hold the attention of prescribers but also provide an opportunity to share relevant messaging with these key decision-makers at critical moments of care. Harshit Jain Doceree

📊 𝐍𝐞𝐰 𝐀𝐉𝐇𝐏 𝐒𝐭𝐮𝐝𝐲 𝐅𝐢𝐧𝐝𝐬 𝐂𝐥𝐢𝐧𝐢𝐜𝐚𝐥 𝐃𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝𝐬 𝐈𝐦𝐩𝐫𝐨𝐯𝐞 𝐇𝐒𝐒𝐏 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 📊 A new study published in the American Journal of Health-System Pharmacy (AJHP) has found that clinical dashboards significantly enhance Health System Specialty Pharmacy (HSSP) reporting. This breakthrough demonstrates the potential of data-driven tools to streamline pharmacy operations and improve patient care. 🔸 𝐖𝐡𝐚𝐭 𝐭𝐡𝐞 𝐒𝐭𝐮𝐝𝐲 𝐑𝐞𝐯𝐞𝐚𝐥𝐬:  The study highlights how clinical dashboards, which aggregate and visualize key metrics, can provide more accurate and timely HSSP reports. These tools enable pharmacy teams to monitor performance, identify trends, and make data-informed decisions to optimize patient outcomes. 🔸 𝐊𝐞𝐲 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬:  🔷 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐀𝐜𝐜𝐮𝐫𝐚𝐜𝐲: Clinical dashboards reduce errors and inconsistencies in HSSP reporting, ensuring that the data is reliable and actionable. This leads to more precise monitoring of specialty pharmacy operations.  🔷 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲: By automating data collection and analysis, clinical dashboards save time and resources. This allows pharmacy professionals to devote more attention to patient care and other critical tasks.  🔷 𝐁𝐞𝐭𝐭𝐞𝐫 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧-𝐌𝐚𝐤𝐢𝐧𝐠: Real-time insights from clinical dashboards support more effective decision-making, helping pharmacy teams address issues promptly and improve overall performance. This leads to proactive management and better patient outcomes. 🔸 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐧 𝐏𝐡𝐚𝐫𝐦𝐚𝐜𝐲 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞:  The adoption of clinical dashboards is a development in pharmacy practice that aims to help health system specialty pharmacies improve reporting accuracy and efficiency. This innovation has the potential to contribute to better patient outcomes and enhance pharmacy operations. 🔗 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐚𝐫𝐭𝐢𝐜𝐥𝐞: https://lnkd.in/gixNwfsj 🔗 𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐝𝐞𝐭𝐚𝐢𝐥𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐬𝐭𝐮𝐝𝐲, 𝐜𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐭𝐡𝐞 𝐨𝐫𝐢𝐠𝐢𝐧𝐚𝐥 𝐩𝐮𝐛𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐟𝐫𝐨𝐦 𝐀𝐉𝐇𝐏: https://lnkd.in/g6J2deg7 #AJHP #HSSP #ClinicalDashboards #HealthcareData #PharmacyPractice ♻️ Repost this if you found it interesting. Share with anyone interested in the latest advancements in pharmacy reporting! ♻️ 🌐 Swenson Pharmacy Advisors (SPA) Website: https://lnkd.in/gWFbVAjz

𝐂𝐨𝐦𝐩𝐮𝐭𝐞𝐫𝐢𝐳𝐞𝐝 𝐏𝐡𝐲𝐬𝐢𝐜𝐢𝐚𝐧 𝐎𝐫𝐝𝐞𝐫 𝐄𝐧𝐭𝐫𝐲 (𝐂𝐏𝐎𝐄) 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬, 𝐊𝐞𝐲 𝐓𝐫𝐞𝐧𝐝𝐬, 𝐆𝐫𝐨𝐰𝐭𝐡 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬, 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐚𝐧𝐝 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 𝐛𝐲 𝟐𝟎𝟑𝟑 🔍 𝐌𝐚𝐫𝐤𝐞𝐭 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰:  The Computerized Physician Order Entry (CPOE) Systems Market Report provides a comprehensive analysis of the global market for software solutions designed to streamline the process of entering and managing patient orders by healthcare providers. This report offers insights into key trends, market segmentation, company profiles, and future projections in the rapidly evolving CPOE systems market. 𝐀𝐜𝐜𝐞𝐬𝐬 𝐭𝐡𝐞 𝐅𝐫𝐞𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐇𝐞𝐫𝐞: https://lnkd.in/d4-TJ9Um 🔑 Key Trends: ➡️ Adoption of Electronic Health Records (EHRs): The adoption of electronic health records (EHRs) has been driving the growth of the CPOE systems market. Healthcare organizations are increasingly implementing integrated EHR-CPOE systems to digitize and streamline the order entry process. CPOE systems enable healthcare providers to enter medication orders, diagnostic tests, and treatment plans electronically, reducing errors, improving efficiency, and enhancing patient safety. ➡️ Focus on Clinical Decision Support: CPOE systems are evolving to incorporate clinical decision support (CDS) tools such as drug interaction alerts, allergy checks, and dosage recommendations. These CDS features help healthcare providers make informed decisions by providing real-time guidance and alerts based on evidence-based guidelines, best practices, and patient-specific data. 📈 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧𝐬: 𝐁𝐲 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 • GE HealthCare • Siemens Healthcare FZ LLC • IDX Systems Corporation • McKesson Corporation • Eclipsys Solutions Inc. • Allscripts Healthcare, LLC #Type • Software • Hardware • Services #Application • Hospital • Ambulatory Centers • Physician’s Office • Emergency Healthcare Centers ✅ 𝐅𝐨𝐥𝐥𝐨𝐰-Stringent Datalytics - Information Technology #CPOE #PhysicianOrderEntry #HealthcareTechnology #DigitalHealth #HealthIT #MedicalTechnology #HealthcareSoftware #ElectronicHealthRecords #ClinicalSystems

Developing skilled cross-functional teams that combine scientific expertise and creative storytelling with the right data, technology, and channels helps brands orchestrate relevant and inspiring experiences that better meet the needs of healthcare professionals and support improved outcomes for patients. Learn how in our recent article: https://bit.ly/3SuMDcs #AvalereHealth #HCP #MedicalEngagement #HealthcareExperiences

𝐄-𝐏𝐫𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐞𝐦𝐚𝐧𝐝 𝐊𝐞𝐲 𝐆𝐫𝐨𝐰𝐭𝐡 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬, 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭𝐬 𝐭𝐨 𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟑  🔍 𝐌𝐚𝐫𝐤𝐞𝐭 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰:  The E-Prescription Systems Market Report provides a comprehensive analysis of the global market for electronic prescription software solutions designed to digitize and streamline the prescription process in healthcare settings. This report offers insights into key trends, market segmentation, company profiles, and future projections in the rapidly evolving e-prescription systems market. 𝐀𝐜𝐜𝐞𝐬𝐬 𝐭𝐡𝐞 𝐅𝐫𝐞𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐇𝐞𝐫𝐞: https://lnkd.in/eRmhnzpF 🔑 Key #Trends: ➡️ Transition from Paper-based Prescribing to Electronic Prescribing: The e-prescription systems market is experiencing significant growth as healthcare providers transition from traditional paper-based prescribing to electronic prescribing. E-prescription systems enable healthcare professionals to generate and transmit electronic prescriptions directly to pharmacies, eliminating the need for handwritten paper prescriptions. ➡️ Integration with Electronic Health Records (EHRs): E-prescription systems are increasingly being integrated with electronic health records (EHRs) to enable seamless data exchange between prescribing systems and patient medical records. EHR integration allows healthcare providers to access patient medication histories, allergy information, and clinical data within the e-prescription platform, facilitating informed prescribing decisions. 📈 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧𝐬: 𝐁𝐲 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 • Allscripts Healthcare US LP • athenahealth • Cerner Corporation • Change Healthcare Holdings LLC • COMPUTER PROGRAMS & SYS INC • DrFirst, Inc. • EPIC SYSTEMS INC • Henry Schein Canada • Medical Information Technology • Quality Compliance Systems • RelayHealth Pharmacy • Surescripts • Practice Fusion • Greenway Health #Type • Software • Hardware • Services #Application • Clinics • Hospitals ✅ 𝐅𝐨𝐥𝐥𝐨𝐰-Stringent Datalytics - Information Technology #ePrescription #ElectronicPrescribing #HealthTech #DigitalHealth #HealthIT #HealthcareTechnology #Telemedicine #MedicalSoftware #MedicationManagement

“Market penetration” Market penetration in the hospital industry refers to the strategies used to increase the adoption and utilization of a hospital's services, products, or solutions within an existing market. The goal is to increase market share and revenue growth by: 1. Attracting new patients 2. Increasing patient loyalty and retention 3. Expanding services to existing patients 4. Encroaching on competitors' market share Strategies for market penetration in the hospital industry: 1. Quality improvement initiatives 2. Enhanced patient experience programs 3. Expanded service offerings (e.g., new specialties, treatments) 4. Strategic partnerships and collaborations 5. Marketing and advertising campaigns 6. Competitive pricing and packaging 7. Investment in technology and innovation 8. Staff development and training 9. Community outreach and engagement 10. Data-driven decision making Benefits of market penetration in the hospital industry: 1. Increased revenue and market share 2. Improved patient outcomes and satisfaction 3. Enhanced reputation and brand recognition 4. Competitive advantage 5. Better resource utilization and efficiency By implementing effective market penetration strategies, hospitals can increase their market share, improve patient care, and drive business growth. #revenue #newgoal #hospital #industry #administration #headoperations #increaseflowofpatients #increaseoperationalefficiency #study #grow #growth #happiness #iiml #coo #certifiedcoo

𝐄-𝐏𝐫𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 𝐌𝐚𝐫𝐤𝐞𝐭 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐛𝐲 𝐑𝐞𝐯𝐞𝐧𝐮𝐞, 𝐏𝐫𝐞𝐬𝐞𝐧𝐭 𝐒𝐜𝐞𝐧𝐚𝐫𝐢𝐨 𝐚𝐧𝐝 𝐆𝐫𝐨𝐰𝐭𝐡 𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐬 𝟐𝟎𝟑𝟑 ✅ 𝐂𝐥𝐢𝐜𝐤 𝐇𝐞𝐫𝐞 𝐭𝐨 𝐆𝐞𝐭 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/dA2TErnK The E-Prescription Market has witnessed significant growth from 2024 to 2033, driven by the increasing adoption of electronic health records (EHRs), government initiatives to promote healthcare IT adoption, and the need to enhance medication safety and efficiency in healthcare delivery. One of the primary drivers of market growth is the transition from paper-based prescription processes to electronic prescribing systems, facilitated by the widespread adoption of EHRs and the digitization of healthcare workflows. E-prescription solutions enable healthcare providers to generate, transmit, and process prescriptions electronically, eliminating the need for handwritten prescriptions and paper-based documentation. By leveraging standardized electronic formats and secure communication channels, e-prescription systems streamline the medication ordering process, reduce medication errors, and improve patient safety by providing real-time access to patient medication history, drug interactions, and allergy information. Moreover, government initiatives and regulatory mandates aimed at promoting the adoption of healthcare information technology (HIT) and interoperable EHR systems have accelerated the adoption of e-prescription solutions among healthcare providers and pharmacies. In many countries, governments have implemented incentives and penalties to encourage healthcare providers to adopt e-prescribing systems as part of efforts to improve medication management, reduce healthcare costs, and enhance patient outcomes. By providing financial incentives, technical assistance, and regulatory support, governments have played a key role in driving the adoption and interoperability of e-prescription systems across healthcare organizations and pharmacy networks. 📉 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧𝐬: #Company • Allscripts Healthcare, LLC • athenahealth • Cerner Corporation • Change Healthcare Holdings LLC • COMPUTER PROGRAMS & SYS INC • DrFirst, Inc. • EPIC Systems • Henry Schein • Medical Information Technology • Quality Compliance Systems • RelayHealth Pharmacy • Surescripts-Rxhub, LLC. • Practice Fusion • Greenway Health #Type • On-premise Solutions • Cloud-based Solutions #Application • Clinics • Hospitals ✅ 𝐅𝐨𝐥𝐥𝐨𝐰-Stringent Datalytics - Information Technology #EPrescription #HealthTech #DigitalHealth #HealthcareTechnology #Telemedicine #HealthcareIT #ElectronicPrescribing #MedicalTechnology #PharmacyServices

As we prepare to unveil our new product focused on enhancing healthcare professional (HCP) engagement, we want to emphasize our commitment to 𝐡𝐮𝐦𝐚𝐧-𝐟𝐢𝐫𝐬𝐭 𝐝𝐞𝐬𝐢𝐠𝐧. At KeyOps, we understand that HCPs are not just experts; they are individuals with busy lives, families, and unique perspectives. Our goal is to create a platform that respects their time and enhances the value of their contributions. Through extensive feedback from HCPs and life science companies, we learned that traditional engagement methods often miss the mark. That’s why we’re prioritizing a design that not only simplifies the logistics of advisory boards but also enriches the overall experience for HCPs. 𝐀𝐟𝐭𝐞𝐫 numerous 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰𝐬 𝐰𝐢𝐭𝐡 𝐥𝐢𝐟𝐞 𝐬𝐜𝐢𝐞𝐧𝐜𝐞 𝐜𝐥𝐢𝐞𝐧𝐭𝐬, 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐠𝐞𝐧𝐜𝐢𝐞𝐬 𝐚𝐧𝐝 𝐇𝐂𝐏s 𝐰𝐞 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐚 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐭𝐡𝐚𝐭 𝐜𝐫𝐞𝐚𝐭𝐞𝐬 𝐬𝐲𝐦𝐛𝐢𝐨𝐬𝐢𝐬 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐥𝐢𝐟𝐞 𝐬𝐜𝐢𝐞𝐧𝐜𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐚𝐧𝐝 𝐇𝐂𝐏𝐬. With features aimed at reducing barriers—like scheduling conflicts and engagement fatigue—our new product will provide a more meaningful way for life science companies to connect with HCPs. As a marketer this means higher participation rates, engagement on important topics and minimized administrative burden. 𝐖𝐡𝐚𝐭’𝐬 𝐢𝐧 𝐢𝐭 𝐟𝐨𝐫 𝐲𝐨𝐮 𝐚𝐬 𝐚 𝐥𝐢𝐟𝐞 𝐬𝐜𝐢𝐞𝐧𝐜𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲? Redefine the frequency and cadence of KOL engagement, and amplify the impact of each touchpoint in your annual customer plan. Stay tuned for our grand reveal, and let’s redefine what it means to engage in healthcare together! Comment below if you’re excited to learn more! 👇 #HealthcareEngagement #HumanFirst #KeyOps #KOLEngagement #Pharma #LifeSciences #HealthcareInnovation