Creator of The Content Technologist, web evangelist, and results-focused digital content strategy consultant
Pro tip: You can round up to the nearest whole in nearly all reporting scenarios. Just because your spreadsheet or any orher software defaults to two decimal places doesn't mean the difference in those decimal places display is significant. 36.26% is 36% 87.56% is 88% 43.45% is 43% And if the difference is slight-- like 41.25% vs 40.78%, ask yourself whether those numbers add significant value to the report. It's likely the difference is not meaningful, especially when we are talking about percentages and rates, which display relationships but not absolutes. The IRS rounds up to the nearest dollar, and you can too. Your editors, stakeholders, and executives will thank you for telling a cleaner, clearer story.
How do I double like this! Yes, it drives me batty when I see partial decimals throughout reports; the only exception I think is that 43.45% example … if it can be rounded to 43.5 then I think that tells a more accurate story than shaving off half a percentage point but that’s just me …
Director of Marketing at iPullRank | SEO and Content Marketing Leader | MozCon Speaker
2moThis post has been a great round up.