Dean Heuman’s Post

🔍 How can we combat #misinformation in the digital age? Our newest blog post looks at the recent Sonic the Hedgehog X Thread debacle by the Google Play account. Click here to learn more: https://lnkd.in/gRxajRFE #DigitalMedia #FactChecking #BrandReputation #SocialMedia #SonictheHedgehog

Check out my latest blog post, in which I explore the recent misinformation controversy on Google Play's X (formerly #Twitter) account. The blog also discusses how this issue could have been avoided. 

This is a super important read. https://lnkd.in/dW-HxUSp

Have you been watching the RE Advertising coin on the Algorand network. I bought it at .0005 and it reached 4 cents. Did you know what happened today? I said pulped but meant dumped! Correction here lol #networkmarketing #networkmarketer #earnonline #learnwithlegends #gotbackuptour #gotbackup #localcityplaces #connectionmachine #teachers #sideincome #readvertising #algorand #tlpcoin #connectionmachine https://lnkd.in/eebx2KgF

"It's not technology that's the shift - it's that entire generations of people learned how to interface with compute devices throughout their entire life." We were so lucky to have this fascinating, human-centric conversation with Cary Tilds, General Manager of Local at MNTN. She chats with Alex Persky-Stern about how human behavior is the driving force behind #advertising innovation. From pioneering #search marketing to democratizing #TV advertising, Cary breaks down why understanding people always matters more than chasing the latest tech. https://lnkd.in/eJueWqSi #Advertising #DigitalMarketing #CTV #Innovation #MediaIndustry

Did you know it costs an average of $21.5 billion to host the Olympic Games? 🤯 But does it actually turn a profit? 👨⚖️ Meanwhile, Judge Amit Mehta has ruled Google guilty in the antitrust case. ---- 🎯 Don’t miss out on the market updates! Subscribe to the Daily Peel - https://lnkd.in/gv8wR_tJ 💬 Join our Discord channel - https://lnkd.in/ghW_22_x #TheDailyPeel #financenews #marketupdates

It was so funny to shock Alex Persky-Stern, CEO of Waymark, when he asked, "What is the most overhyped innovation in advertising technology right now?" We also discussed many topics including: 👓 You’ve had a diverse career across traditional media, digital, and adtech. What’s been the most significant shift you’ve witnessed in how brands connect with consumers? 👓 Having worked on both the agency and tech vendor sides, what do you think is the biggest misconception each side has about the other? 👓 Looking back at your career, what’s a piece of conventional wisdom in advertising or media that you think needs to be challenged or rethought? 👓 As someone who’s worked with both global brands and local businesses, what technology and opportunities are you seeing become available at the local level that used to be limited to large brands? Obviously, I said MNTN performance TV! What a fun conversation! How would you answer these thought-provoking questions?

Major update in the social media world: A federal appeals court has upheld a law to ban TikTok, marking a significant moment in the debate over tech, privacy, and national security. What does this mean for creators, brands, and the future of social media? Could this lead to broader restrictions across the U.S.? Get the full story and explore the potential implications here: 👉 https://snip.ly/mfq56y We’d love to hear your thoughts—how do you see this shaping the digital landscape? 🤔 #TikTokBan #SocialMediaNews #MarketingInsights

Systems are designed for you to lose

If someone pays more attention to my ad, that’s better, right? Not necessarily… We are wired to pay more attention to novelty (oddball effect). But that’s at least in part because we process familiar information far quicker. Ie it could be that we see something familiar. We process it rapidly. And our memory is reinforced. All in a fraction of the time it takes to see something novel, and ‘create’ a new, weaker, memory. On our quest to find some form of universal measurement that works across platforms and markets, ultimately we need to find the thing that is most correlated to performance, that’s easiest to measure. It feels at the moment like we are looking for measures that satisfy neither of these requirements…