Dean Gould’s Post

Curious about the future of martech and adtech in 2024? Andreas Heiz, Director of Marketing Technology Solutions at SAS, shares 5 key trends to watch out for. Find out more: https://lnkd.in/gSjiwnEu #Martech #Adtech #AsiaPacific #MarTechAsia

Curious about the future of martech and adtech in 2024? Andreas Heiz, Director of Marketing Technology Solutions at SAS, shares 5 key trends to watch out for. Find out more: https://lnkd.in/gSjiwnEu #Martech #Adtech #AsiaPacific #MarTechAsia

C24 is happening next Thursday! 🚀 Join me and our Ekimetrics team at IAB Hong Kong event next week where Olivier Kuziner will be moderating a panel focusing on the usage of data and diving into the critical role of AI-driven predictive modeling in navigating the complexities of digital privacy. Join us for an enlightening discussion to learn how to leverage cutting-edge AI technologies to drive business growth and improve customer insights in this rapidly evolving digital landscape. Discussion Highlights: 🔍 Discover how to leverage AI to effectively manage data privacy 🔐 Learn about the latest developments in AI-enabled predictive modeling, privacy and AI measurement implications for improving data quality and segmentation 📈 Explore how to leverage AI to unlock business growth opportunities in a data-driven world Details: 📅 Date: 26 Sep 2024 (Thu) ⏰ Time: 3:20 PM - 4:00 PM HKT 📍 Venue: Main Stage, N201 🎤 Language: English 🌟Panelists: 🔸Leona H., VP, Growth Strategy & Operations, Crypto.com 🔸Yang Gao, MarTech & Experimentation, Klook 🔸Johnnie Leung, Senior Director, Business Development, The Trade Desk 🔸Andy Ann, Co-Founder, YAS Digital 🔸Moderator: Olivier Kuziner, Managing Partner APAC, Ekimetrics ------------------------------------------------------ C24 - Impact AI: The New Marketing Paradigm 📆 Date: 26 Sep 2024 (Thu) ⏰ Time: 9:30am - 6:30pm HKT 📍 Venue: N201 - N212, Hong Kong Convention and Exhibition Centre, 1 Expo Drive, Wan Chai, Hong Kong 👥Audience: 1000+ C-suites and Marketers in person and more online Still chances to get tickets here: https://bit.ly/JoinIABC24 📩 Enquiry: [email protected] #IABHK #C24 #DigitalFutureTogether #AIMarketing #DigitalTransformation #HongKongEvents #BigData #Innovation #DigitalMarketing #AI #FutureOfMarketing #DigitalPrivacy #AIPredictiveModeling #DataQuality Yishan Feng, Michael Camplejohn Serena Chan Jean Wu Janys Li , Qi Wang , Joyce Ng William J. Ferrell II Celine Wong Siddharth Jhanji Yibei C. Ryan Hyong Uk Kim

📜 [Member's Research] DoubleVerify: First APAC-focused Global Insights Report for 2024 🚀 What innovative strategies are APAC companies implementing to enhance media quality in digital advertising? DoubleVerify's new "APAC-focused Global Insights Report for 2024'', uncovers key trends and challenges faced by advertisers across the region, highlighting the growing urgency for media quality. Key highlights: 🤖 Discover how Generative AI is driving a significant increase in ad fraud schemes and variants globally ⚠️ Uncover the reasons behind the decrease in brand safety and suitability violations globally for DV advertisers 💡 Explore the disruptive threat of low-quality content and Made-For-Advertising sites impacting digital ecosystems 🔍 Learn how AI-driven campaign optimization is enhancing media quality for APAC marketers Check out the full report now on IABHK's research corner: https://lnkd.in/gU7fG3xX #IABHK #ResearchCorner #DoubleVerify #APACInsights #MediaQuality #AdFraud #GenerativeAI #DigitalAdvertising #BrandSafety #DigitalFutureTogether

#DMA day is upon us. Now we start to find out how the #DigitalMarketsAct will work in practice and how the #regulators will work with all stakeholders. Stay tuned! #CCIAeurope CCIA Europe #DigitalEU #competition

Chances are, most brands are already collecting lots of first-party data, from transactions to downloads, emails, and website analytics. But with all that, as well as any new initiatives to collect more data, such as surveys and loyalty or reward programmes, how can they avoid this data going straight to the graveyard? For MARKETECH APAC's latest thought leadership piece under the "What's NEXT" series, Braze's Shahid Nizami shared his thoughts and advice on how to tap the real revenue impact of real-time data, from unifying real-time data to AI integration of current tech tools. #datanalytics #customerengagement #industryinsights ------ -[Conferences] MARKETECH APAC's "What's NEXT" conference makes its Singaporean debut this March 7! Hear from our stellar lineup of speakers from brands such as Citi Singapore, DirectAsia, Grab, Johnson & Johnson, SingPost, StarHub, and Unilever on what's in various marketing facets, from AI, digital advertising, CX, and customer engagement. Register HERE: https://bit.ly/481d9Pc -[Conferences] Our "What's NEXT" conference returns to the Philippines, this time for a two-day event from March 19-20! Learn more about the future of marketing; from CX, digital advertising, e-commerce, influencer marketing; from our diverse speaker lineup representing brands like DITO, foodpanda PH, FWD Insurance, GoTyme Bank, Home Credit PH, Primer Group, Rebisco, and UnionBank Digital. Register HERE: https://bit.ly/47Xwd0W -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

🌟Hong Kong eCommerce Supply Chain Association (HKeCSC) is pleased to be the #supporting organization of the HKPC's AI Solution Day for SMEs on 17 May 24, co-hosted by HKPC Digital DIY Portal and Innovation, Technology and Industry Committee of The Chinese General Chamber of Commerce. 🌟 💡Is artificial intelligence (#AI) technology only meant for large corporations? Absolutely not! In fact, there are numerous ready-to-use AI tools that can instantly transform SMEs into savvy AI-powered enterprises! 🔥The event will bring together top leaders from Adobe, AWS, Microsoft Hong Kong, HKAI Lab, Hong Kong Wireless Technology Industry Association, and Hong Kong Small and Medium Enterprises Association to shed light on the latest developments in AI technology, guiding SMEs how to thrive in the digital wave by utilizing AI. 🔊The event will feature over 15 physical booths, nearly 20 digital experts, and more than 20 practical case studies. Don’t miss out on this chance to delve into the infinite possibilities of AI. 📢Experience AI up close—register now to be part of this grand AI event! https://bit.ly/44baFgV   📢 By following our association, you'll gain access to exclusive #networking events, valuable #insights, industry #knowledge, and strategic #partnerships, tailored for Hong Kong brands. That will empower you to stay ahead in the fast-paced eCommerce of the #SoutheastAsia market.     📧 Subscribe our free #newsletter: https://bit.ly/3xSszt0 📞 Get in touch with us at: [email protected] #ecommerce #SoutheastAsia #HongKongBrands #MarketExpansion #BusinessGrowth #eCommerceRevolution #TechnologyDrivenSolutions #RetailTech #EmpoweringBrands #DigitalAgeSuccess #eCommerceSuccess #AIRevolution #hkpc #ddiy #CGCC #ITIC #Adobe #AWS #Microsoft #HKAILab #WTIA #HKSME #DaisyAI #AISolutionDay #EmpoweringSMEsatallfronts

In today's fast-paced world, marketing technology (MarTech) is the key to meeting and exceeding customer expectations at scale. From analytics to user experience, every aspect of modern marketing relies on MarTech for success. Gone are the days when marketing and technology operated in silos. Now, they're intertwined, reshaping how businesses engage with audiences and drive growth. While you read the article to know heat to expect at #Martechafrica on Pulse https://lnkd.in/dV2tbJV9 Join us for MarTech Africa 1.0 on Saturday, February 24, 2024, from 9:00 am to 4:00 pm. Venue: Zone tech park gbagada. Register here: https://bit.ly/4aXSXAx Let's explore the impact of MarTech on business growth and customer engagement. See you there! . . . . . . . . . . #marketing #technology #Martech #yournotify

The Countdown is On: Join Me Tomorrow for Alibaba.com's with Jessica W. Chen Matthew Leopold Brett Ducker, CPSM Groundbreaking Webinar ⏳ Tomorrow's the Big Day! ⏳ The stage is set, and the final countdown has begun. Join me tomorrow for an Alibaba.com webinar where I'll be speaking about leveraging AI to skyrocket your e-commerce business. 🗓️ Date: March 13th, Wednesday ⌚ Time: 2 PM ET / 11 AM PT 👉 Register Now: Don't miss out on securing your spot Here's Why You Should Attend: - Exclusive Insights: I'll unveil Alibaba.com's new AI tools that are transforming the way we sell, export, and grow both locally and globally. - Expert Strategies: Gain first-hand strategies from industry insiders and learn how you can apply them to your business. - Interactive Q&A: Have your questions answered live. Get tailored advice relevant to your e-commerce challenges. This is not just another webinar; it's a strategic session focused on concrete results and actionable takeaways. Whether you're looking to enhance your local presence or expand globally, the tools and tactics we'll discuss are game-changers. Don't let this chance to get ahead pass you by. It's more than a learning opportunity; it's a way to transform your business in real time. I'm looking forward to sharing these insights and connecting with you all. 🔗 Last Chance to Join: https://lnkd.in/efrkKKXk See you tomorrow! #AlibabaCom #EcommerceSuccess #AIForEcommerce #SellMore #GoGlobal

𝐓𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐬 𝐠𝐥𝐨𝐛𝐚𝐥, 𝐛𝐮𝐭 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐞𝐱𝐩𝐚𝐧𝐝 𝐛𝐞𝐲𝐨𝐧𝐝 𝐛𝐨𝐫𝐝𝐞𝐫𝐬? 🌎 As Neil Patel recently highlighted, the trend towards international marketing expansion is accelerating. But here's the truth many aren't talking about: success in global markets requires more than just translating your content. In my 6+ years of experience leading digital marketing strategies across diverse markets, I've learned that true global success hinges on cultural intelligence and adaptive strategies. Here's what you need to know: 𝟏. 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐍𝐮𝐚𝐧𝐜𝐞𝐬 𝐌𝐚𝐭𝐭𝐞𝐫: What works in New Delhi might flop in New York. Understanding local customs, values, and communication styles is crucial. For instance, when we expanded our B2B services to the Middle East, we had to completely rethink our approach to relationship-building and negotiations. 𝟐. 𝐋𝐨𝐜𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 & 𝐓𝐫𝐚𝐧𝐬𝐥𝐚𝐭𝐢𝐨𝐧: It's about adapting your entire marketing mix. When we launched a campaign for a tech client in Japan, we didn't just translate the copy - we redesigned visuals, adjusted pricing strategies, and even modified the product features to align with local preferences. 𝟑. 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐃𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 𝐢𝐬 𝐊𝐞𝐲: While Facebook and Google might dominate in the West, platforms like WeChat in China or Line in Japan could be your golden ticket in Asia. Our campaigns that leveraged local platforms saw a 300% higher engagement rate compared to global ones. 𝟒. 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧, 𝐋𝐨𝐜𝐚𝐥𝐥𝐲-𝐈𝐧𝐟𝐨𝐫𝐦𝐞𝐝 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬: Global expansion requires a delicate balance of big data and local insights. We use AI-powered analytics to identify trends, but always validate with on-ground teams. This approach helped us increase ROI by 40% for a client expanding into Southeast Asia. 𝟓. 𝐑𝐞𝐠𝐮𝐥𝐚𝐭𝐨𝐫𝐲 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 𝐢𝐬 𝐍𝐨𝐧-𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐛𝐥𝐞: GDPR in Europe, CCPA in California, LGPD in Brazil - navigating this complex web of regulations is crucial. We've developed a comprehensive compliance framework that has saved our clients millions in potential fines. Are you ready to take your brand global? What challenges are you facing in your international expansion? Let's discuss this in the comments! #GlobalMarketing #DigitalStrategy #InternationalBusiness #CulturalIntelligence #B2BMarketing #B2CMarketing D Axis Digiweb Solutions LLP Neeraj Prajapati 💥🚀 Charu Malhotra Surjeet Kaur Tilak Raj Pradhan