Dean Winter’s Post

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Managing Director at Swire Hotels

Congrats to the team who worked on this new identity and proposition for our East brand. Clean, current and quality; all aligned for the new hotels in the pipeline. Watch this space!

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Introducing the New Brand Identity of EAST Hotels!   At EAST, we've always prided ourselves on being a breath of fresh air in the industry. And now, we're thrilled to unveil our new brand identity created through a collaborative journey with our team members, guests and partners.   Welcome to EAST, a different take on hospitality in tune with changing mindsets. We’re here for those who believe there’s a better way - the curious, the creative, and the sustainability-minded, seeking fresh alternatives to live, work, dine, and play.   The new look expresses our openness to fresh perspectives and the values EAST shares with sister brand The House Collective, while the creative campaign features real alternative thinkers who share our spirit of seeking alternative, better ways to do things.   Huge thanks to our creative partners Anonymous, Adam Studios, our featured alternative thinkers Luke Casey, Olivia Cotes-James, Sonic Lam, R.I.D.D.E.M, and all our wonderful people who make EAST so special – across Hong Kong, Beijing and Miami.   Stay tuned as EAST cooks up exciting new events and programmes with our community partners!   #atEAST #ArriveAtADifferentPlace #TheAlternatives

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