According to a recent Confidant/Vytal poll: 45% of Gen Z, Millennial, and Gen X Americans feel more connected to subcultures than mainstream culture. 88% of Gen X, Millennial, and Gen Z Americans are engaged in subcultures. According to reality, most strategy and creative is still driven by traditional demographics. Not here.
Founder at CPI Studio | 3D Artist & photographer | Detroit, MI USA
2dI was really surprised with some of the statistics coming from that poll, but at the same time it does not surprise me at all. Liquid death is probably the best example.