David S.’s Post

Amigos, if you are looking for a new follow, Jason Clinkscales is it. An incredibly detailed #sports business reporter and also a really cool guy! Thanks for interviewing Xavier Gutierrez and me on the Latinos in Sports first ever Gamechanger: #Latino Sports #Fandom drop. It is a heavy hitter, full of first ever analysis and insights. Just in time for #HHM. A link to that free report is here: https://lnkd.in/gMZ8mWCn Jason's article is below.

Are U. S. #Hispanics changing the way the #America experiences sports? Changing what sports are "must see" viewing? Changing what sports matter most? The answer is a resounding YES. Adding to the body of work around the opportunity around sports and Hispanics, today we release our annual Hispanic Diverse Intelligence Series report on Hispanic audiences and #sports viewing, "Changing the way we fan". This work focuses on the growing #Latino audience to traditionally U.S. sports culture sports (think Wimbledon and NCAA), and the growing non-Hispanic audience to what might have been considered by some "niche Latino sports" (think CONMEBOL Copa America 2024 and UEFA EURO 2024). Check it out here: https://lnkd.in/gfuSv753 #NielsenHispanicDIS #DIS2024 #Deportes #Futbol #Goal

Hot off the press! For generations, Latinos have reshaped how sports are played and consumed in the U.S., yet their representation in executive roles has lagged behind. That’s changing. Sportico recently highlighted LiS™: Latinos in Sports and Nielsen's groundbreaking study, which uncovers the vast commercial potential of engaging with Latino fans across major sports leagues. This report shows how Latino passion and fandom drive real ROI, offering key insights into how this community consumes sports and connects with brands. Want the full picture? 👉 Explore the report: https://hubs.la/Q02Q_s7C0 🔗 Read Sportico's coverage: https://hubs.la/Q02Q-CLD0 👉 Join the conversation and stay updated in all things Latinos in Sports: https://hubs.la/Q02Q_hL_0 #LatinosInSports #SportsBusiness #LatinoFandom #NielsenStudy

Great to attend #SPMadrid. Learned from an insightful panel on commercial strategies fueling women's sports, expertly moderated by Tammy Parlour MBE Key takeaways: since appointment viewing for female supporters can be difficult, making content broadly accessible for catch up viewing is essential. Long tail content on platforms such as YouTube and BBC iPlayer are seeing exponential viewing growth. While women's sports have made significant strides in building a dedicated audience, there is still significant upside to monetize through media rights, sponsorships, and ticket sales, potentially including demand-based ticket pricing. #womensport #sportsbusiness #sportsmedia SportsPro DynamO Pricing Juliet Slot Claire Nelson #SPMadrid24

Thanks, HispanicAd, for sharing our article about Latinos in Sports and Nielsen market report. Every amplification effort will help us spread the word about the relevance of the Latino audience in Sports. #MulticulturalAudience #LatinoMarketing #Marketing #Sports

Latinos in Sports and Nielsen's latest report reveals the untapped potential of this vibrant market. #MulticulturalMarketing #SportsMarketing https://lnkd.in/dXdi9K58

The sports industry is at a pivotal moment with Generation Z. As their preferences shift, leagues and media organizations are adapting strategies to engage this dynamic cohort without losing sight of their loyal older fanbase. Discover the key insights and strategies reshaping the future of sports content in Oliver Wyman's insightful article > https://owy.mn/49yzNA5 #Sports #GenZ #Media

Historically, access to Women’s sports broadcasts has been limited, leading to low viewership and overall awareness of matches, teams and players. But 2023 saw record viewership figures and broadcasters meeting the demand. Across the globe, women’s sports leagues and teams surged and are set to continue smashing records. The Women in Sports report from our sister company, Endeavor Analytics, breaks down the media deals that changed the game and crucially, how partners can capitalize on the movement to unlock long-term value. Read the full report here: https://bit.ly/495c5dT #womeninsport

ICYMI: Revisit the valuable insights Mastercard marketers shared on reaching U.S. Hispanics through fútbol, and connecting with our audience through culturally-relevant content produced by our Así Sports. Watch the full recording here: https://lnkd.in/ezjD-KHU

Access to data and information are at an all-time premium. As leagues, teams and sports grow, it is imperative to leverage data that enhances your ability to make decisions efficiently and with a high level of accuracy (e.g league expansion, sponsor story-telling, fan tracking, etc.). Every fan base enjoys nuance and a unique personality that separates them from all of the other fan bases across professional sports. This is precisely why United Soccer League (USL) has made the investment in Vision Insights' Decoder ™. Specifically for the USL, they have the highest percent of young, Gen Z fans among professional sports leagues we track in our system. Data on youth fans is incredibly hard to come by and one of the reasons we made it essential to Decoder...Sports data sets need to include those respondents that make up the new wave of today’s and tomorrow’s fans. Resources like Decoder™ allow the league to dive deeper into what makes these fans tick, what they respond to as consumers and the most effective ways for partners to engage with and heighten fan experience across the entire league. Soccer is thriving in the U.S. and it's why we see so many soccer leagues in the Top 10 of leagues with the highest amount of young fans (age 13-26). #data #insights #soccer #growth #sports #youth #linkedinsports #sportsbiz