Social entrepreneur turning data into intelligence for behavioral health, recovery support, and communities | Founder at Commonly Well | Architect of the Recovery Capital Index
🌶 Hot Take Time. Let's get spicy! Measurement-Based Care -- as we think we know it in behavioral health -- is on life support. 🚦 Signal #1: A number of digital health solutions have pivoted their value proposition from MBC to AI-Powered Notetaking and Treatment Plan Creation for Therapists. The workhorse providers that make up most of the field (i.e., mom and pop SMB's) do not have a strong enough data-driven culture to fully and successfully implement MBC software and workflows. Software is not getting used and there is too much churn and investors are getting impatient. And payors have not seen the consistency and proof necessary to "award" providers with value-based contracts (beyond managed care or capitated rate contracts). 🚦 Signal #2: Domain name changes from .com to .ai and the use of AI in every marketing message everywhere. Yes, #artificialintelligence is the new cool kid on the block. And because many of the digital health solutions are investor-backed, AI seems to be the pivot to build the customer base. The core competency of MBC, which most of these solutions were built for, will re-appear through the backdoor. The biggest challenge those of us on the technology side and those of you on the provider side face is really one of skill and culture. Building a data-driven culture takes time and dedication from leaders, managers, and front-line champions. But when your day-to-day is disrupted because of the nature of the members to be served, building a data-driven culture falls to the backburner. All of this is about improving the quality of care. There is an art and a science to delivering high quality care. The providers that lean into and invest in performance-based skills, simple technology solutions, and longer-term commitments will find themselves delivering measurement-based care. But there are a few steps we cannot skip over to get there. And unfortunately, many of the leveraged digital health solutions do not have the time and must pivot. See above .... AI. #behavioralhealth #digitalhealth #hottake #AI
Wow such good insight! Thanks for sharing
Love this! “Art and a science…” absolutely!
Founder & CEO of Innovia Life
1moUnfortunately, until providers are either financially rewarded for results or forced to include MBC, it will continue to be a struggle because the dirty little secret is that many rely on their readmissions to higher levels of care for a significant portion of their income. Payers, providers, and patients all have responsibility for outcomes, and implementing industry-wide benchmarks for MBC would be a huge start.