David Vogler’s Post

David Vogler

Group Creative Director | Alumnus of BBC, Hearst, WWE, Disney

6mo

And so it begins. Cable 2.0 is here.

Comcast Plans Streaming Bundle With Netflix and Apple TV+

https://www.nytimes.com

4 Comments

Rebecca Avery

Corporate and Content Operations Solutions for Media Companies

6mo

Fine. If I can afford it as a consumer, and if this settles the industry for a while, I'm in—anything to make the chaos better.

1 Reaction

Charles Hess

Producer at WWE

6mo

The inevitable. Death, taxes, and bundling.

2 Reactions

Doug Burke, MBA

Data Management Consultant @ Doug Burke Data

6mo

Meet the new boss. Same as the old boss.

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Good bundling insights here w more interesting Hub Research… The issue with these neo-bundles is that they’re trying to solve for two things that really don’t have much in common – 1) what will compel consumers and 2) how to evolve the old industry to the new. The first, from the research seems to be dominated by utility combos; the second is trying to mash together streamers/networks to re-create the old cable bundle and to try and reclaim some semblance of its profitability. The gap between these two goals shows how much tough sledding the second is in for.

Streaming Bundles Are All the Rage — but They Can’t Bring Back Pay-TV’s Glory Days

https://variety.com

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