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SEO | Organic Revenue Advisory

I'm going to help you sell more with SEO.... ...and I'm going to do it by telling you a story....fetch🍿 This is the story how Adidas got their customers to sell their products for them. 📢 NB: You can probably do this too. Social Proof. In a recent study by the Baymard Institute, it was found 67% of e-commerce platforms do not incorporate social media visuals on the product page. Of those, many use generic social media visuals and don't add strictly contextualised images. What does this mean? It means they sometimes just add a social media feed for their brand. What exactly is Social Proof? 𝗔𝗰𝗰𝗼𝗿𝗱𝗶𝗻𝗴 𝘁𝗼 𝗚𝗼𝗮𝗹𝗮𝗻𝗱 𝘁𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗗𝗮𝘁𝗮 𝗢𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻 "𝘚𝘰𝘤𝘪𝘢𝘭 𝘱𝘳𝘰𝘰𝘧 𝘪𝘴 𝘵𝘩𝘦 𝘱𝘴𝘺𝘤𝘩𝘰𝘭𝘰𝘨𝘪𝘤𝘢𝘭 𝘱𝘩𝘦𝘯𝘰𝘮𝘦𝘯𝘰𝘯 𝘢𝘤𝘤𝘰𝘳𝘥𝘪𝘯𝘨 𝘵𝘰 𝘸𝘩𝘪𝘤𝘩 𝘴𝘩𝘰𝘱𝘱𝘦𝘳𝘴 𝘳𝘦𝘭𝘺 𝘰𝘯 𝘵𝘩𝘦 𝘢𝘤𝘵𝘪𝘰𝘯𝘴 𝘢𝘯𝘥 𝘰𝘱𝘪𝘯𝘪𝘰𝘯𝘴 𝘰𝘧 𝘰𝘵𝘩𝘦𝘳𝘴 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘵𝘩𝘦𝘪𝘳 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴" ...and it is considered to be the PRINCIPLE buying trigger for 66% of shoppers. 66% Two thirds of the visitors to your product pages right now, including all those who don't buy, are principally driven by social proof in its 3 forms: 💚: Compliance - Is that this summer's look - that looks on-trend? 💚: Belonging - Are you my tribe? Think Cruises/Tours pages ;) 💚: Belief - Shoppers believe other shoppers more than they believe you Adding social media images with strict context to the product page enables shoppers or buyers to determine who wears/buys/uses this product, how it looks when worn by a real person not a 0.1% model, and says there is a genuine market or demand for this product. And that works for so many cases. 💣Study courses, 💣Football boots, 💣Weightlifting shoes, 💣Home gym equipment, 💣Protein powder, 💣Backpacker travel accommodation - eg: Hostelworld Group 💣Day out activities - eg: GetYourGuide So, before you start spending hours on meta descriptions, hiring an agency to write hundreds of pages of content, tweak meta titles, chasing a 100 Semrush score, or adding 37 different payment options at checkout, just prioritise this. 66% of your visitors will thank you for it. Here's a little way to remember it all #retailers #ecommerce

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Waqas Ahmad

SEO | Link Builder | Guest Posting & Outreach Pro

2mo

Social proof is a game-changer! Prioritizing real customer visuals over perfect content can boost trust and sales. Great insights!"

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