David Mason’s Post

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SEO | Organic Revenue Advisory

My 1st SEO Client was acquired from Fiverr and it went terribly.... It was for a keyword cannibalisation audit and so desperate was I for the review I did it for $20. Which means after their 20% cut, I'm landing about £12. The client, a fairly well established UK merchant loan broker wanted to understand why they weren't ranking well for a particular term. I spent 2 days on this 🤣 Partly because I procrastinated and partly because I had zero processes or systems down in how to deliver this type of work. (Don't worry I'm not selling a system) I delivered: - Keyword Cannibal Report - Video report (30-45mins) on how to experiment with consolidating some content - Identified items that they missed which the competitors hadn't. - Suggested some decent avenues to get niche edit link insertions that would have been relevant for his business. I then waited - cautiously optimistic. Nervous - yes, but imagining he was about to be blown away by what he got. Unwittingly aware that he caught a good operator early on a platform. 🚨....Dispute lodged. I couldn't believe it. What was up? What's caused this? "I just expected more is all." Sadly a short bit of browsing and it seems all too common that there are people who know that newbies on the platform underprice and over deliver and if you raise a dispute they often walk away from the order leaving you to get the work for free. It hit my confidence for a while. I felt absolutely violated. Fortunately I always ask clients for their Google business profile. 😈 Yes...yes I did. I reviewed him as a member of the public who had had a business experience with a senior representative of the company. Needless to say he accepted my offer, gave me a 5 star review and we moved on. Why am I writing this, as all my UX study tells me that 85% of you have shut the post down by now? Well, if you're starting your freelance journey and dealing with this type of nonsense, it won't be forever. Once you start dealing with real businesses and emphasis a quality service NOT a quantity service, those experiences all but disappear. Also, ask for the Google business profile. PS: I still over deliver - if you want to see what that looks like and are trying to improve revenue from your organic channels, my DMs are incredibly accommodating.

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