Re-Igniting the Passion and Purpose of the Packaging Reseller...Packaging Sourcing & Solutions for Packaging Resellers that Solve PAIN! | used by 🧂McCormick 🍫Mars 🥪Kraft
🎯 𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣: 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗥𝗲𝘀𝗲𝗹𝗹𝗲𝗿𝘀𝗅 𝗪𝗵𝘆 𝗔𝗿𝗲 𝗬𝗼𝘂𝗿 𝗦𝗮𝗹𝗲𝘀 𝗥𝗲𝗽𝘀 𝗦𝘁𝗶𝗹𝗹 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝗻𝗴 𝗼𝗻 𝗣𝗿𝗶𝗰𝗲? “Why are your sales reps still competing on price when you could eliminate the competition by offering packaging your competitors can’t?” It’s a hard question to confront, but one every leader in the packaging industry should be asking themselves. For too long, the packaging business has relied on commodity sales—boxes, tape, bubble wrap—products every reseller can access, where price becomes the only differentiator. The result? Shrinking margins, intense competition, and a never-ending battle to win customers who care more about pennies than partnerships. 𝗕𝘂𝘁 𝘄𝗵𝗮𝘁 𝗶𝗳 𝘆𝗼𝘂 𝗰𝗼𝘂𝗹𝗱 𝗰𝗵𝗮𝗻𝗴𝗲 𝘁𝗵𝗲 𝗴𝗮𝗺𝗲 𝗲𝗻𝘁𝗶𝗿𝗲𝗹𝘆? The Key to Eliminating Competition: Innovation Over Price The truth is that customers are willing to pay for solutions that solve their 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗽𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀. They’re eager to move beyond price wars if you can offer something your competitors simply can’t. That’s where specialized packaging comes in. High-margin, innovative products—think deep-freeze packaging, boilable pouches, or high-barrier films—are the future. These aren’t just "packaging"; they’re problem solvers, capable of protecting delicate products, meeting strict industry standards, or offering sustainability where it’s most needed. And here’s the kicker: most of your competitors don’t even know these solutions exist. 𝗪𝗵𝘆 𝗔𝗿𝗲𝗻’𝘁 𝗬𝗼𝘂𝗿 𝗥𝗲𝗽𝘀 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗨𝗻𝗶𝗾𝘂𝗲 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴? If your sales team isn’t already offering these solutions, it’s not their fault. Most resellers lack three critical elements: - Knowledge: They don’t know what’s possible in specialized packaging. - Resources: They don’t have access to reliable suppliers delivering innovative, high-quality products. - Confidence: Without the right tools and training, they’re stuck selling what they know—commodity packaging. 𝗛𝗼𝘄 𝗗𝗼 𝗬𝗼𝘂 𝗘𝗹𝗶𝗺𝗶𝗻𝗮𝘁𝗲 𝗣𝗿𝗶𝗰𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻? 1. Expand Your Product Offering: 2. Train Your Team to Sell Solutions, 3. Proactively Educate Your Customers: 4. Work with Global Specialized Pkg Experts: 𝗧𝗵𝗲𝗿𝗲 𝗜𝘀 𝗮 𝗕𝗲𝘁𝘁𝗲𝗿 𝗪𝗮𝘆—𝗔𝗿𝗲 𝗬𝗼𝘂 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗜𝘁? The question remains: will you take the first step toward a better way? Comment below or message me if you’d like to learn more about unlocking high-margin, competition-free packaging opportunities for your business.
