David Manning’s Post

Cogentia recognise that powerful value communication is the cornerstone of successful market access strategies. Getting value communication right has several benefits including emphasising real-world impact, reflecting both economic and clinical outcomes, addressing stakeholder concerns and optimising the pricing and reimbursement strategies to accelerate patient access. If a drug manufacturer or their product fails to effectively communicate its value, there are several potential risks and negative consequences: 1. Limited market access and reimbursement: If payers don’t grasp and understand the full value, then they could perceive price to be excessive, with result that final price achieved is lower, or that access is restricted. 2. Lower adoption rates: Healthcare providers may be hesitant to prescribe a drug if its value and place in therapy are not clearly articulated. Patients may be less likely to request or adhere to a treatment they don't perceive as valuable. 3. Missed opportunities for patient benefit: If the true value of a drug is not effectively conveyed, patients who could benefit may not receive the treatment. 4. Competitive disadvantage: Competitors with more effective value communication strategies may gain market share, even if their products are not necessarily superior. 5. Reduced return on investment. Poor value communication can lead to lower sales and market share, potentially jeopardizing the financial viability of the product. Don't let the opportunity to communicate your product's value get lost in translation. Partner with Cogentia to unlock clear and targeted value messaging. #MarketAccess #ValueCommunications

🌟 The Future of Health and Work: A Must-Read Report for Healthcare Professionals 🌟 The healthcare industry is evolving at an unprecedented pace, with innovations in technology, shifts in workforce dynamics, and new challenges in patient care. To stay ahead, it's crucial for healthcare professionals to understand these trends and their implications. 📊 LinkedIn's "Future of Health and Work" report offers deep insights into: - The latest workforce trends in healthcare - Emerging technologies transforming patient care - Strategies to enhance employee well-being and retention Whether you're a clinician, administrator, or healthcare leader, this report provides actionable insights to navigate the future of healthcare. Don't miss out on this valuable resource! 📥 Download the report here: https://lnkd.in/eX7K26zZ #Healthcare #HealthTech #FutureOfWork #HealthcareLeadership #EmployeeWellbeing

When crafting UK market access strategies and value communication tools, we recommend setting up a steering group of NHS Associates to validate our approach and offer ongoing advice. Depending on the required outcome, the steering group could include senior ICS, Place level, and PCN decision-makers and finance leads, along with disease-area specialists and clinicians. We have working relationships with over 100 NHS Associates, from which we can select the right group with first-hand experience of your treatment pathway. The steering groups play a pivotal role in ensuring the success and strategic direction of such projects. We bring together people from within the NHS who use their experience and knowledge to provide valuable insights, diverse perspectives, and guidance that shapes decision-making. Steering groups spark innovation through idea swapping and identification of potential challenges or opportunities. Plus, their involvement adds credibility, reassuring stakeholders and investors that informed expert judgement is at the heart of the project. Drop me a message or email info@mtechaccess.co.uk to learn more and discuss your next project with our team. #marketaccess #NHSAssociates #NHSinsights #pharma #medtech #steeringgroups

How can insights from our NHS network make a difference to your work? When working with clients to craft UK market access strategies and value communication tools, we recommend setting up a steering group of NHS Associates to validate our approach and offer ongoing advice. Depending on the required outcome, the steering group could include senior ICS, Place level, and PCN decision-makers and finance leads, along with disease-area specialists and clinicians. We have working relationships with over 100 NHS Associates, from which we can select the right group with first-hand experience of your treatment pathway. The steering groups play a pivotal role in ensuring the success and strategic direction of such projects. We bring together people from within the NHS who use their experience and knowledge to provide valuable insights, diverse perspectives, and guidance that shapes decision-making. Steering groups spark innovation through idea swapping and identification of potential challenges or opportunities. Plus, their involvement adds credibility, reassuring stakeholders and investors that informed expert judgement is at the heart of the project. To learn more and discuss your next project with our team, email info@mtechaccess.co.uk #marketaccess #NHSAssociates #NHSinsights #pharma #medtech #steeringgroups

🚨 The traditional approach to #StrategicPlanning in #MedicalAffairs is no longer enough. Learn how continuous planning and cross-functional collaboration are key to success in today’s fast-paced healthcare world. 🌍 Read more in the full article here:

When crafting UK market access strategies and value communication tools, we recommend setting up a steering group of NHS Associates to validate our approach and offer ongoing advice. Depending on the required outcome, the steering group could include senior ICS, Place level, and PCN decision-makers and finance leads, along with disease-area specialists and clinicians. We have working relationships with over 100 NHS Associates, from which we can select the right group with first-hand experience of your treatment pathway. The steering groups play a pivotal role in ensuring the success and strategic direction of such projects. We bring together people from within the NHS who use their experience and knowledge to provide valuable insights, diverse perspectives, and guidance that shapes decision-making. Steering groups spark innovation through idea swapping and identification of potential challenges or opportunities. Plus, their involvement adds credibility, reassuring stakeholders and investors that informed expert judgement is at the heart of the project. Drop me a message or email info@mtechaccess.co.uk to learn more and discuss your next project with our team. #marketaccess #NHSAssociates #NHSinsights #pharma #medtech #steeringgroups

🔍 Understand the interconnected landscape of European healthcare payers! 🏥💡 Navigating the complex landscape of healthcare payers in Europe is crucial for market access. From national standards to local dynamics, Dr. Nick Proctor, CELforPharma faculty member and market access expert, breaks it all down for you. 👉 Swipe left for his insight into the hierarchy, decision-making processes, and interplay between various payer types! -------- ☝️ I am Inge 🔥 My mission: Helping Pharma managers acquire business-critical competencies to make better decisions Liked this post? Want to see more? 🔔 Ring the bell on my Profile to get notified 🔝 Connect with me     #neverstoplearning #pharma #marketaccess #payers Access Infinity

When crafting UK market access strategies and value communication tools, we recommend setting up a steering group of NHS Associates to validate our approach and offer ongoing advice. Depending on the required outcome, the steering group could include senior ICS, Place level, and PCN decision-makers and finance leads, along with disease-area specialists and clinicians. We have working relationships with over 100 NHS Associates, from which we can select the right group with first-hand experience of your treatment pathway. The steering groups play a pivotal role in ensuring the success and strategic direction of such projects. We bring together people from within the NHS who use their experience and knowledge to provide valuable insights, diverse perspectives, and guidance that shapes decision-making. Steering groups spark innovation through idea swapping and identification of potential challenges or opportunities. Plus, their involvement adds credibility, reassuring stakeholders and investors that informed expert judgement is at the heart of the project. To learn more and discuss your next project with our team, email info@mtechaccess.co.uk #marketaccess #NHSAssociates #NHSinsights #pharma #medtech #steeringgroups

𝗪𝗵𝘆 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗖𝗵𝗼𝗼𝘀𝗲 𝗞𝘂𝗱𝗼𝘀 𝗛𝗲𝗮𝗹𝘁𝗵: 𝗧𝗵𝗲 𝗣𝗿𝗲𝗺𝗶𝗲𝗿 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗶𝗻 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 When it comes to healthcare market research, the choice of partner can make or break a project. At Kudos Health, we understand the critical importance of delivering high-quality, reliable, and hassle-free services. Here's why clients consistently choose Kudos Health for their research needs. 1. Unparalleled Quality of Data and Recruitment 2. Rock-Solid Reliability 3. Transparent and Fixed Costs 4. Regular Updates 5. No Hassle, No Fuss 6. Comprehensive Project Management 𝗧𝗵𝗲 𝗞𝘂𝗱𝗼𝘀 𝗛𝗲𝗮𝗹𝘁𝗵 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 Choosing Kudos Health means partnering with a team that is dedicated to your success. Our commitment to quality, reliability, transparency, and client-focused service sets us apart in the healthcare market research field. We take care of the setup, data collection and recruitment, so our clients can focus on making informed decisions that drive their own and their clients’ businesses forward. #healthcare #marketresearch #quality #datacollection #recruitment #panels https://lnkd.in/eJnR_Szj

Great blog by Tom Nolan... if you want to learn more about the differences in the #healthcare markets in the US and abroad, take a look at this part 1 of 2 post. #medtech #consulting #healthcaredelivery #purchasedservices #indirectspend