David Lemley’s Post

Is your WHY resonating with your consumers, or is it something that "just" makes you feel good? When our team works with underperforming brands, we often find the brands' challenges with their WHY, and how they got to that WHY. When it's not working, it's usually because it's a mosh pit of features and benefits that inspired the product creation but not really relevant to a wider consumer. OR, is a 35-paragraph snoozer of expected corporate-speak, written in an essay format, to appease 47 decision-makers and legal approval. WHY's are such critical components of brand development. And the Retail Voodoo brand development process takes a lot of subjectivity out of the equation. We created a toolkit for you to chiropractic your WHY. Free WHY toolkit here: >>> https://lnkd.in/gij5948a #RetailVoodoo #DavidLemley #ToolKit #Why #BrandDevelopment #BrandStrategy

Is your WHY resonating with your consumers, or is it something that "just" makes you feel good? When our team works with underperforming brands, we often find the brands' challenges with their WHY, and how they got to that WHY. When it's not working, it's usually because it's a mosh pit of features and benefits that inspired the product creation but not really relevant to a wider consumer. OR, is a 35-paragraph snoozer of expected corporate-speak, written in an essay format, to appease 47 decision-makers and legal approval. WHY's are such critical components of brand development. And the Retail Voodoo brand development process takes a lot of subjectivity out of the equation. We created a toolkit for you to chiropractic your WHY. Free WHY toolkit here: >>> https://lnkd.in/g_rY_7VT #RetailVoodoo #DavidLemley #ToolKit #Why #BrandDevelopment #BrandStrategy

⏳Is your brand stuck in the whirlwind of campaigns, deadlines, and constant urgency? It’s easy to lose sight of what really matters—building a strong brand foundation. 🚀 For better-for-you brands, especially emerging ones, it’s tempting to push brand strategy aside in favor of immediate needs like distribution and promotion. But the truth is, a well-defined brand strategy is the backbone of your business—it guides every decision and amplifies every marketing effort. 💡 Imagine having a brand that doesn’t just compete but thrives. One where every campaign, product launch, and consumer touchpoint is aligned with your mission, your purpose, and your audience. When your strategy is clear, you know exactly where to invest your time, energy, and resources—and the returns speak for themselves. 🔥 Don’t let the swirl of urgency bury your most important asset—your brand’s strategy. It’s not just a nice-to-have; it’s essential. Ready to get focused and move with intention? Let Retail Voodoo help you build a strategic foundation that leads to long-term success. https://lnkd.in/dmb9zU-e #BrandStrategy #FoodAndBeverage #PackageDesign #CPG #BeExcellentToYourBrand #BetterForYouBrands #RetailVoodoo #EpicGrowth

Transforming a product into a recognizable and respected brand is a multifaceted process that hinges on meticulous market research and strategic planning. Brands need to identify gaps in the market, understand consumer preferences, and position themselves effectively. This transformation involves more than a superficial name change; it necessitates building a consistent brand identity, aligning with consumer values, and crafting a narrative that resonates. Advertising plays a pivotal role in this transformation, amplifying the brand's message and solidifying its identity in the minds of consumers. #brands #branding #product #research #consumer

Here is to all those who believe that a brand is just about distinctiveness, DBAs and CEPs. Ten minutes that should convince you that a brand, and how brands grow, is more. It is about meaningful differentiation, story and identity, and yes creating a community or brand relationships with some consumers (aka, segmentation). The brand resides in consumers' mind. Amen.

Such a powerful, simple reminder of how to create a brand. A brand needs a meaningfully simple anchoring point and ruthless consistency in telling its story. Worth a watch #branding #brands #brandmanagement

#Kapsmonologue Brand recall is one of the crucial elements in establishing strong brand loyalty and essence. The use of robust and consistent colors allows users to recall the brand. This recall value plays an influential role in making purchase decisions. 🎯 Once consumers start associating particular colors with specific brands, it becomes easier to establish a strong brand identity. So, be it online shopping or a crowded supermarket, consumers can identify their brand. 🎨🔍 #BrandLoyalty #BrandIdentity #ColorConsistency #MarketingStrategy #BrandRecognition #branding #brandcolors

In today’s fast-moving world, brands need to stay relevant. Rebranding is a strategic decision to showcase what your brand truly stands for and connect better with your audience. Take Dunkin' for example; in 2019, they dropped ‘Donuts’ from their name to align with their best-selling products, mainly beverages like coffee, which accounted for 60% of their sales. This simple change made their brand feel more current and in tune with their broader menu offerings. Rebranding goes beyond aesthetics; it's about ensuring that your brand's identity reflects what your business genuinely offers and how customers perceive it. When executed effectively, rebranding can lead to growth and foster stronger connections with customers. As a brand strategist, my role involves analyzing how businesses are perceived by their customers, testing new ideas, and developing strategies to keep their brand relevant over time. What are your thoughts on rebranding? Have you witnessed a company successfully change its name or appearance and thrive as a result? Let’s engage in a discussion below! #BrandStrategy #Rebranding #Marketing #Dunkin #BusinessGrowth #BrandIdentity

In a world where consumer choices are abundant and brand loyalty is hard-won, positioning your brand effectively is no longer just an option—it's a necessity. Whether you're a start-up looking to make your mark or an established brand aiming to stay relevant, the principles of effective brand positioning remain the same. Embrace them, and watch your brand not just survive but thrive in the ever-evolving marketplace. #BrandLoyalty #BrandPositioning #Marketplace

Brand experience is owned by your customers. 👍👎 You cannot create the experiences that they own. Because it is their personal experience while using your products/services, going through an onboarding process, or interacting with customer support. However, you can help make it a positive and unforgettable experience for them. Brand experience needs to match up with their pre-purchase brand perception. If it matches up, it builds brand equity which leads to brand loyalty. When the brand experience is consistently positive for your customers, they not only make repeat purchases, but they also tell others about your brand (brand advocacy). Brand experience is the totality of everything encompassing your brand – not just your products and/or services. Think of it as brand 360. Are you measuring and making improvements in your customers’ brand experience? #brandexperience #brandequity #brandadvocacy #branding