David Lemley’s Post

Struggling CPG brand? Marketers often update packaging as a quick fix. But the ROI is far greater when you take the time to address the strategic problems lurking underneath. https://lnkd.in/gjJBPhy9 #marketing #branding #strategy #cpg #roi #business #results #retailvoodoo #davidlemley🚨 Is your brand struggling? It might be time to rethink your strategy, not just your packaging. 🚨 Discover why a holistic brand strategy is crucial for sustainable growth and long-term success. Our latest insights dive into real-world examples, like Russell Stover, to show how strategic planning can revitalize your brand beyond surface-level fixes. Learn how aligning your brand's core values with market needs can lead to remarkable turnarounds. 👉 Read the full article: https://lnkd.in/gjJBPhy9 #BrandStrategy #Marketing #RetailVoodoo #Packaging #BusinessGrowth #DavidLemley

Struggling CPG brand? Marketers often update packaging as a quick fix. But the ROI is far greater when you take the time to address the strategic problems lurking underneath. https://lnkd.in/gumvSMCF #marketing #branding #strategy #cpg #roi #business #results #retailvoodoo #davidlemley🚨 Is your brand struggling? It might be time to rethink your strategy, not just your packaging. 🚨 Discover why a holistic brand strategy is crucial for sustainable growth and long-term success. Our latest insights dive into real-world examples, like Russell Stover, to show how strategic planning can revitalize your brand beyond surface-level fixes. Learn how aligning your brand's core values with market needs can lead to remarkable turnarounds. 👉 Read the full article: https://lnkd.in/gumvSMCF #BrandStrategy #Marketing #RetailVoodoo #Packaging #BusinessGrowth #DavidLemley

An effective differentiation strategy adds power to every touchpoint. In our brand strategy workshops, we partner with your team to identify tangible ways to stand out—no fluffy mission statements, just real USPs that change conversations. Whether as a standalone exercise or part of our broader brand development programmes, you'll gain fresh clarity on why customers should choose you over the competition. Ready to get your brand set for growth? Let’s talk! https://lnkd.in/e9mjHdxP #BrandStrategy #Differentiation #BrandDevelopment

We've all the ingredients to cook up the best brand strategy for your brand to beat the algorithm and be in spotlight! ⚡ #digitalmarketing #digitalmarketingagency #strategies #strategicapproach #linkedln #defineyourbrandsfunctionality #socialbranding #BusinessGrowth #digitalmarketingstrategy

Hello connections "Excited to share our latest video on *Brand Equity Models*! 🌟 In this insightful video, we explore the key frameworks that help businesses build and sustain strong brand equity Check it out and let's discuss how you’re building your brand equity! #BrandEquity #MarketingStrategy #BusinessGrowth" https://lnkd.in/gaDXhkUj

Managing Mid-Term Uncertainty: Enhancing Brand Planning Longevity How future-looking should we be when driving annual brand planning processes? By building a 3-5yr outlook into the annual Brand Planning process, strategy becomes more durable, and the focus can be on evolution rather than revolution. Key Points: Future-Focused Planning: Go beyond short-term goals for enduring brand strategy. Identify Risks and Opportunities: Prioritise and manage uncertainties for strategic advantage. Actionable Insights: Gain valuable outputs to inform your brand planning process at any stage. Enhanced Resilience: Ensure your strategy remains durable and adaptable in a dynamic market landscape. Read the full article here: https://lnkd.in/eXVeT2q2 #BrandStrategy #MidTermUncertainty #FuturePlanning #StrategicResilience #LongTermSuccess

For some brands, the approach to being Different is obvious, explicit and intuitive. But the challenge to build credentials of Difference requires understanding which positioning will most effectively and credibly work for your brand. What can you do in 2025 to build Difference that works for your brand? Register for the learning session tomorrow (14 November) to get guidance and insights from our experts and Kantar data: 📌https://lnkd.in/gZPEYPqy #2025Plan #Marketing #Webinar #Brand #Difference

For some brands, the approach to being Different is obvious, explicit and intuitive. But the challenge to build credentials of Difference requires understanding which positioning will most effectively and credibly work for your brand. What can you do in 2025 to build Difference that works for your brand? Register for the learning session tomorrow (14 November) to get guidance and insights from our experts and Kantar data: 📌https://lnkd.in/guJWHdim #2025Plan #Marketing #Webinar #Brand #Difference

For some brands, the approach to being Different is obvious, explicit and intuitive. But the challenge to build credentials of Difference requires understanding which positioning will most effectively and credibly work for your brand. What can you do in 2025 to build Difference that works for your brand? Register for the learning session tomorrow (14 November) to get guidance and insights from our experts and Kantar data: 📌https://lnkd.in/gjuQYAMz #2025Plan #Marketing #Webinar #Brand #Difference

For some brands, the approach to being Different is obvious, explicit and intuitive. But the challenge to build credentials of Difference requires understanding which positioning will most effectively and credibly work for your brand. What can you do in 2025 to build Difference that works for YOUR brand? Register for the learning session tomorrow (14 November) to get guidance and insights from our experts and Kantar data: 📌https://lnkd.in/gjjTYPwk #2025Plan #Marketing #Webinar #Brand #Difference