#NACDA2024 Advice: If you have "Athletic Director" in your title, ignore any topic that doesn't align with the following... - New Revenue from Existing Assets: The key here is "existing." Across all leagues, we're seeing (1) the use of LLMs to drive low-risk, high-yield campaigns and (2) content monetization as the low-hanging fruit in this space. This year, you're not adding toys to the garage - you're figuring out how to run the best possible garage sale. - Personalization: Stakeholder trust and perception of clarity with departments are historically low. Learn everything you can about improving specific touchpoints with Athletes, Sponsors, Donors, and Fans. Then do it. That's it. That's the list.
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