David Hegarty’s Post

In June, data professionals from diverse industries gathered at the Snowflake to discuss emerging trends in data, AI, and application development. The four-day event featured inspiring keynotes, educational sessions, and invaluable networking opportunities. A highlight was our Chief Product Officer, Hossam Bahlool, in conversation with Kate Strachnyi, founder of DATAcated. Hossam shared insights on the launch of the Data Axle Snowflake Clean Room App, our leadership in Forrester’s B2B Marketing and Sales Data Providers Wave, and much more. Catch the interview video or read the transcript at the link! #SnowflakeSummit #DataInnovation #AI #Networking #DataAxle

Congratulations to Salesforce for winning the prestigious Adweek B2B Brand of the Year award. Continuing to deliver on the promise of customer centricity and the winning formula of Data + AI + Trust and forging the foundation of data-driven conversation is what Salesforce is about. Well done! #Salesforce #adweek #B2BBrandOfTheYear #Datafam #data #businessintelligence #dataconsultant #salesforceconsultant #mci #tableau #salescloud #datacloud #marketingcloud #AI #dataconsulting #businessintelligence #dataanalytics

Struggling to turn massive amounts of customer data into actionable insights and improve product retention? 📊 Many companies face this challenge, but there’s a solution! Our latest blog, co-authored by Jorge Penalva Zambrano, Enrique Fueyo Ramírez, and myself, explores how Lang.ai's AI Agents in Snowflake can revolutionize data analysis by converting customer interactions into clear priorities that drive growth and retention. 🔍 Read the blog to discover: - How AI Agents automate complex data engineering for unstructured data. - Ways to connect customer feedback directly to business outcomes. - Real-world examples of businesses improving retention and boosting revenue with AI-powered insights. 🚀 A huge thank you to Enrique, Jorge, Fernando Agüero, and the Lang.ai team for their incredible work building their Agents on Snowflake. 💡 Download the Lang.ai app from the Snowflake Marketplace and start transforming your data today! [🔗 https://lnkd.in/gC-T5Cmp] 📚 Read the blog here [🔗 https://lnkd.in/gJcNMg53] #AI #DataAnalysis #Snowflake #Innovation #CustomerSuccess #DataScience Peter Mebane, Niels ter Keurs, Kate Landmann, Tyler Prince

🚀 GenAI meets Customer Data Platforms: What's next? At Simon, we're exploring how #GenAI can revolutionize CDPs. Our product designer, Hana Kurihara, shares insights on: 1. Our approach to GenAI integration 2. Surprising user research results 3. Real-world GenAI applications in marketing 4. The future of AI-powered personalization Our key 🗝 finding? Marketers struggle most with leveraging customer data in campaigns. That's where GenAI shines! Learn more in this Q&A 👇

This post is for all those people who believe they are top "Data Analysts" or "Influencers" in the "Data Analysis" space. We have quite some news for you. So, if you are in the "Data Analysis" space? Please read on Ralph Kimball is best known for dimensional models. However, in 1982 he was the co-founder of Metaphor Computer Systems, one of the most influential companies in BI. Many of the thought leaders of today, like Bill Schmarzo, Margy Ross & John Thompson, got their start at Metaphor The software (Data Interpretation System/DIS) was so successful many of the worlds leading companies used it. The largest being Coca Cola. They were so successful that IBM bought the company & ported the software to OS2 Oh well... Today, that software is called "Meta5". It runs on windows. Jim Kanzler is the CEO over there What we have invented is "Meta5 as a Black Box" This means a "Data Analyst" can write complex, custom SQL, that is read & parameterized at run time. It is sent to the ODBC Data Source to run & return results. The results can then be sent into pretty much anything for presentation. We are demoing Excel because...Excel The "news" is this. That data source can be any ODBC compliant data source, including cloud systems, large operational systems, DWHs & CData This means that top class "Data Analysts" can write their own "Meta5 program" aka "capsule". Then sell that capsule in the marketplace. (Meta5 has a single user desktop offering) Now, any top class "Data Analyst", who knows one or more large operational systems, has the opportunity to write capsules against those operational systems to deliver valuable dashboards to business users This "data analysis against operational systems" market is 10X the size of the DWH market. This does not reduce the need for a data warehouse. This helps open up the market for BI against operational systems. This is an "entry level BI/Reporting" for companies not ready to invest in a DWH We have created a detailed technical demonstration that shows exactly how this is done So? If you are interested in seeing how you could create data analysis/BI/Reporting "capsules" to sell in the marketplace? Please feel free to watch this detailed technical demonstration. Please feel free to pass this demo to your friends & colleagues If you are a fan of Ralphs? You might want so see the results of his work. Not many people know about his involvement with Metaphor today Thank you for your time & attention. It is much appreciated. Bill Inmon Yves Mulkers Kent Graziano Eric Kavanagh Uli Bethke Piotr Pietrzkiewicz Tomasz Mazurek Chris Tabb Wayne Eckerson Christian Kaul Dan L. Dan Galavan Ethan Aaron Chad Sanderson Ivo Stratev Zach Wilson Thomas Casey Benjamin Rogojan Adrian Nagy Andrew C. Madson Bruno Aziza Octavian Zarzu Adalbert Songott Dumitru Bejenaru Steve Mongulla Richard Schneider Dragos Basmaluta Vasile Lacatus Iulian Bina Stefan Giuros https://lnkd.in/dXJCsNh9

WebEngage deepens data science and AI capabilities “Unlike productivity SaaS, WebEngage is uniquely placed to make a 20-40% impact on a customer’s revenue and profit metrics. Marketers across the world use ~ 20% of their retention tech stacks, limiting the ROI and impact they draw from it. We saw a clear need to deepen our advisory interventions to help move the needle for them. The exceptional team of Data Scientists will now supercharge how we leverage our customers’ data to deliver value. We’re calling this skin-in-the-game consulting because we only win if our customers win,” said Avlesh Singh, Co-founder & CEO, WebEngage. SK Mohapatra Sanjib Mohapatra Enterprise IT World Enterprise IT World MEA SMEChannels Channel 360 MEA CIOtv Enterprise IT APJ https://lnkd.in/gdbVqFBA

BlueCloud proudly presents the official launch of BlueCausal and BlueInsights, our latest innovations Powered by Snowflake! 🌐💡 Dive into a new era of ad optimization as we make data analytics accessible to every business user. BlueCausal: Unveiling the 'Why' Behind Ad Performance: Our cutting-edge accelerator tool uses advanced Machine Learning models, developed by our expert team, combined with the power of the Snowflake Data Cloud. By seamlessly integrating internal and external data for a holistic view of your media campaigns, BlueCausal enables you to understand the 'why' behind ad performance, providing in-depth insights into sales impact and campaign optimization. 📊✨ BlueInsights: Driving Data Driven Decision Making: Designed for non-technical users, BlueInsights empowers you to uncover data insights effortlessly through a user-friendly chat interface. 🗣️ Our GPT-based chat allows you to ask questions and receive complex statistical insights without a Data Scientist's support. No need for data science expertise – make informed, real-time decisions with deep insights into your ad campaigns. 💬✨ Our partnership with Snowflake has been pivotal in crafting these solutions. Snowflake’s single, integrated platform is the ideal place to build and run modern data applications, allowing customers to more quickly and seamlessly unlock data for business value. 🚀 We're thrilled about the endless possibilities BlueCausal and BlueInsights unlock for marketers and non-technical users alike! 🌐 Read more here: https://t.ly/GoAmU #BlueCloud #Snowflake #MachineLearning #AdTech #MarTech #DataInnovation

A lot of noise in the Customer Data space ATM. Composable vs packaged, zero copy, AI, etc etc. Buzz words to ensue in the coming thoughts below. Thought this blog outlines nicely how you should be thinking about whats right for you in your unique situation. https://lnkd.in/enBU6Gac Use Cases for CDP continue to evolve which drives a lot of the roadmap decisions from the key vendors in the space. This is particlarly true when it comes to how you think about making cdp and your data warehouse work together. The age old term 360 view of your customer. Truth is that most companies are lagging when it comes to bringing in click stream data into their warehouses. Personalization means a lot of different things to a lot of different people. Stitching data in a coherent way to drive that personalization is highly depended on having your marketing/analytics tools talk to each other. AI - garbage in garbage out. You can't build next best action models if you don't have a seamless way of collecting clean and reliable data. At the end of the day a successful CDP deployment (whether its composable/packaged/hybrid) rely on a buttoned up strategy centered around specific business use cases. Folks over at Humans of Martech put out some great content around how companies are actually deploying real live use cases!

“𝗣𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝗲 𝗱𝗮𝘁𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗵𝗶𝗻𝗴𝗲𝘀 𝗼𝗻 𝗵𝗮𝘃𝗶𝗻𝗴 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗱𝗮𝘁𝗮 𝗯𝘂𝘁 𝗮𝗹𝘀𝗼 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗼𝗱𝗲𝗹 𝗮𝗻𝗱 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀” - McKinsey & Company   36% of business leaders expect their organizations to build data, analytics, and AI platforms within the next five years – this is where Acentrik as a technology provider can support these initiatives. 🚀   How we’re helping businesses stay ahead of the trend: Our SaaS whitelabel data exchange platform supports the development of diverse business models, integrated in your organization's data strategy. 🌐   As we navigate this shift, it’s time for you to leverage your data for new opportunities. Reach out to us to discuss how we can help you realize your ideal data business. 💡   Stay tuned for our upcoming blog post on our take to McKinsey’s research paper. 🔍   Read the full article here: https://lnkd.in/gYut-pYB   #AI #BusinessModel #DataStrategy #SaaS

I am thrilled that SAS is ranked as a leader in the Q2 Forrester Wave for Customer Analytics. As the leader for SAS’ Customer Intelligence division, I may be a little biased, but I am constantly impressed by the innovations that come out of this group by finding new ways to harness data, create customer understanding at scale and deliver better consumer experiences. With an agile SaaS engineering team devoted to all things data & analytics in Martech, our clients benefit from real-world AI and GenAI developments that allow them to be closer to their customers than ever. But don’t just take my word for it! Check out the report below to learn more about SAS’ Customer Intelligence offerings. #AnalystRatings #SAS #CustomerIntelligence #GenAI #SaaS http://2.sas.com/60415eBrZ